Does participation predict support for place brands? An analysis of the relationship between stakeholder involvement and brand citizenship behavior

This article studies in how far participation of stakeholders enhances their active support for place brands, conceptualized in this study as Brand Citizenship Behavior (BCB). Combining insights from governance and branding theory this article uses survey data (N = 162) among stakeholders involved in branding processes of two Dutch regions. The analysis shows that more intense participation in the development of the brand is related to more BCB. Beyond participation, perceived value of the brand for stakeholders and degree of place identity (identification with place) also positively relate to brand citizenship behavior. The findings not only confirm the importance of participation in achieving support for public brands, but also provide insight into the role of affective factors (identification) and interest-based factors (value of the brand for the stakeholder) on BC

Does participation predict support for place brands? An analysis of the relationship between stakeholder involvement and brand citizenship behavior

This article studies in how far participation of stakeholders enhances their active support for place brands, conceptualized in this study as Brand Citizenship Behavior (BCB). Combining insights from governance and branding theory this article uses survey data (N = 162) among stakeholders involved in branding processes of two Dutch regions. The analysis shows that more intense participation in the development of the brand is related to more BCB. Beyond participation, perceived value of the brand for stakeholders and degree of place identity (identification with place) also positively relate to brand citizenship behavior. The findings not only confirm the importance of participation in achieving support for public brands, but also provide insight into the role of affective factors (identification) and interest-based factors (value of the brand for the stakeholder) on BC

Does Disclosure of Performance Information Influence Street-level Bureaucrats' Enforcement Style?

Governments use different regulatory instruments to ensure that businesses owners or "inspectees" comply with rules and regulations. One tool that is increasingly applied is disclosing inspectees' performance information to other stakeholders. Disclosing performance information has consequences for street-level bureaucrats because it increases the visibility of their day-to-day work. Using a survey (n =507) among Dutch inspectors of the Netherlands Food and Consumer Product Safety Authority, this article shows that the disclosure of performance information has an impact on enforcement style at the street level. Findings show that perceived disclosed performance information positively enhances all three dimensions of street-level bureaucrats' enforcement style (legal, facilitation, and accommodation). This effect is strongest for facilitation and accommodation and weakest for the legal style. Perceived resistance by inspectees partly explains this effect. Contrary to expectations, more perceived disclosure does not result in more but in less perceived resistance of inspectees by street-level bureaucrats

Nationale Citymarketing Monitor 2010

Inleiding Citymarketing is volop in beweging. In het begin van de jaren tachtig was het aantal gemeenten met een citymarketingbeleid nog relatief klein; inmiddels doen veel meer gemeenten aan citymarketing1. Anno 2010 is citymarketing één van de gemeentelijke beleidsterreinen. Citymarketing komt terug in collegeakkoorden, er zijn wethouders met citymarketing in de portefeuille en er zijn ambtenaren belast met het ontwikkelen, coördineren en uitvoeren van citymarketing . Ook zien we op meerdere plaatsen externe – vaak deels door de gemeente gesubsidieerde - partijen die een belangrijke rol vervullen in de citymarketing. Soms hebben deze externe organisaties vooral uitvoeringstaken, maar er zijn ook externe organisaties die verantwoordelijk zijn voor het ontwikkelen en coördineren van het citymarketingbeleid. We kunnen ook spreken van een beroepsgroep van citymarketeers. Een goed voorbeeld hiervan is dat er veel professionals lid zijn van de Linked In groep voor citymarketing. Ook kunnen we zeggen dat de aard en omvang van citymarketingactiviteiten in de afgelopen decennia is veranderd. Zo was city branding nauwelijks aan de orde in de jaren tachtig en negentig. Vanaf de millenniumwisseling is de belangstelling voor het gebruik van branding toegenomen

The effect of the EU‐brand on citizens’ trust in policies : replicating an experiment

Karens et al. (2016) conducted an experiment to measure the effect of the European Union (EU) brand on citizens' trust in policies. Experiments conducted with economics students in Belgium, Poland, and The Netherlands showed a consistently positive and significant effect of applying the EU brand, on trust in the policies. This study presents seven replications conducted several years after Karens et al.'s experiments. The replications show no significant effects of the EU brand on trust in policies. These findings demonstrate that brand effects may vary over time. To identify a population effect size across all experiments, a meta-analysis was conducted. The meta-analysis shows that-overall-the EU-brand has a small but significant positive effect on citizens' trust in policies. The article tests earlier findings, and discusses intricacies of conducting replications. It elaborates explanations for the results in the replications, and the replication problems with experiments based on evaluative conditioning

Leading frontline enforcers: How supervisors’ leadership style impacts inspectors’ enforcement style

This article analyzes the relation between leadership style of managers and the enforcement style of street-level bureaucrats. We also studied the influence of organizational culture. The analysis is based on a survey among 549 inspectors of the Food and Consumer Product Safety Authority (NVWA) in The Netherlands. Studying transactional leadership and servant leadership the findings show that contrary to the general assumptions in leadership literature the influence of leadership style on enforcement behaviour of inspectors is only very limited. Organization culture has more influence on how inspectors enforce rules in their interactions with inspectees

Blaming the bureaucrat: does perceived blame risk influence inspectors’ enforcement style?

Is there a relation between street-level bureaucrats’ enforcement style and their perception of the risk of getting blamed? This article answers this question on the basis of a survey (n = 507) among inspectors of the Netherlands Food and Product Safety Authority. We included perceived media attention on their work as a factor that might influence street-level bureaucrats’ perception of blame risk and their enforcement style. Three dimensions of enforcement style were distinguished from earlier research: legal, facilitative and accommodative. We found that when inspectors perceive more blame risk, they employ a slightly less legal style and, instead, employ a more accommodative style. Thus, they act a little less formally and less coercively (i.e. legal) and take greater account of their peers’ opinions (i.e. accommodative). However, perceived media attention did not have a significant influence on enforcement style. Points for practitioners: 1. When inspectors perceive more blame risk, they tend to pay more attention to the opinion of peers (other inspectors, supervisors, etc.). 2. Blame risk does not lead to the use of a more formal inspection style. 3. Media attention does not play an important role in enhancing the blame risk perception of inspectors. 4. This media and blame risk is less important than often found in the case of politicians. This may be connected to the fact that the work of inspectors as street-level bureaucrats is less visible to the wider public (and the media)