Messages of Individualism in French, Spanish, and American Television Advertising

Individualism is a central value in French, Spanish, and American cultures. However, what it means to be an individual and how this is expressed varies among cultures. This study explores the ways that television advertising reflects individualism in French, Spanish, and American cultures and uses a qualitative approach that allows coding categories to emerge from the three countries\u27 samples rather than imposing previously defined categories from a single culture. The study identifies six main advertising message strategies across the three cultures: the Efficient Individual, the Sensual Individual, the Attractive/Healthy Individual, the Esteemed Individual, the Performant(e) Individual, and the Intellectual Individual. The six strategies vary in frequency with some claims used more than others. Differences within cultures are also identified and implications for the issues of standardization and specialization are discussed

Scale Invariance in a Perturbed Einstein-de Sitter Cosmology

This paper seeks to check the validity of the "apparent fractal conjecture" (Ribeiro 2001ab: gr-qc/9909093, astro-ph/0104181), which states that the observed power-law behaviour for the average density of large-scale distribution of galaxies arises when some observational quantities, selected by their relevance in average density profile determination, are calculated along the past light cone. Implementing these conditions in the proposed set of observational relations profoundly changes the behaviour of many observables in the standard cosmological models. In particular, the average density becomes observationally inhomogeneous, even in the spatially homogeneous spacetime of standard cosmology, change which was already analysed by Ribeiro (1992b, 1993, 1994, 1995: astro-ph/9910145) for a non-perturbed model. Here we derive observational relations in a perturbed Einstein-de Sitter cosmology by means of the perturbation scheme proposed by Abdalla and Mohayaee (1999: astro-ph/9810146), where the scale factor is expanded in power series to yield perturbative terms. The differential equations derived in this perturbative context, and other observables necessary in our analysis, are solved numerically. The results show that our perturbed Einstein-de Sitter cosmology can be approximately described by a decaying power-law like average density profile, meaning that the dust distribution of this cosmology has a scaling behaviour compatible with the power-law profile of the density-distance correlation observed in the galaxy catalogues. These results show that, in the context of this work, the apparent fractal conjecture is correct.Comment: 18 pages, 1 figure, LaTeX. Final version (small changes in the figure plus some references update). Fortran code included with the LaTeX source. To be published in "Fractals

Moduli spaces of G2 manifolds

This paper is a review of current developments in the study of moduli spaces of G2 manifolds. G2 manifolds are 7-dimensional manifolds with the exceptional holonomy group G2. Although they are odd-dimensional, in many ways they can be considered as an analogue of Calabi-Yau manifolds in 7 dimensions. They play an important role in physics as natural candidates for supersymmetric vacuum solutions of M-theory compactifications. Despite the physical motivation, many of the results are of purely mathematical interest. Here we cover the basics of G2 manifolds, local deformation theory of G2 structures and the local geometry of the moduli spaces of G2 structures.Comment: 31 pages, 2 figure

Primordial Magnetic Fields, Right Electrons, and the Abelian Anomaly

In the standard model there are charges with abelian anomaly only (e.g. right-handed electron number) which are effectively conserved in the early universe until some time shortly before the electroweak scale. A state at finite chemical potential of such a charge, possibly arising due to asymmetries produced at the GUT scale, is unstable to the generation of hypercharge magnetic field. Quite large magnetic fields ($\sim 10^{22}$ gauss at $T\sim 100$ GeV with typical inhomogeneity scale $\sim \frac{ 10^6}{T}$) can be generated. These fields may be of cosmological interest, potentially acting as seeds for amplification to larger scale magnetic fields through non-linear mechanisms. Previously derived bounds on exotic $B-L$ violating operators may also be evaded.Comment: Revised version, to appear in Phys. Rev. Lett.. Analysis has been extended to larger chemical potentials, for which large magnetic fields survive at the electroweak scale. Previous bounds on $B-L$ violating operators are also evaded in this cas

Electroweak baryogenesis induced by a scalar field

A cosmological pseudoscalar field coupled to hypercharge topological number density can exponentially amplify hyperelectric and hypermagnetic fields while coherently rolling or oscillating, leading to the formation of a time-dependent condensate of topological number density. The topological condensate can be converted, under certain conditions, into baryons in sufficient quantity to explain the observed baryon asymmetry in the universe. The amplified hypermagnetic field can perhaps sufficiently strengthen the electroweak phase transition, and by doing so, save any pre-existing baryon number asymmetry from extinction.Comment: 8 pages, 4 figure

Abnormal negative feedback processing in first episode schizophrenia: evidence from an oculomotor rule switching task

Background. Previous studies have shown that patients with schizophrenia are impaired on executive tasks, where positive and negative feedbacks are used to update task rules or switch attention. However, research to date using saccadic tasks has not revealed clear deficits in task switching in these patients. The present study used an oculomotor ‘ rule switching ’ task to investigate the use of negative feedback when switching between task rules in people with schizophrenia. Method. A total of 50 patients with first episode schizophrenia and 25 healthy controls performed a task in which the association between a centrally presented visual cue and the direction of a saccade could change from trial to trial. Rule changes were heralded by an unexpected negative feedback, indicating that the cue-response mapping had reversed. Results. Schizophrenia patients were found to make increased errors following a rule switch, but these were almost entirely the result of executing saccades away from the location at which the negative feedback had been presented on the preceding trial. This impairment in negative feedback processing was independent of IQ. Conclusions. The results not only confirm the existence of a basic deficit in stimulus–response rule switching in schizophrenia, but also suggest that this arises from aberrant processing of response outcomes, resulting in a failure to appropriately update rules. The findings are discussed in the context of neurological and pharmacological abnormalities in the conditions that may disrupt prediction error signalling in schizophrenia