Пространственные факторы непреднамеренных падений в зимний период

Falls are a serious problem in northern countries during winter. The purpose of the study is to model the number of falls in the urban environment in winter. Particular attention is paid to patterns of fall concentration in various types of urban environments. The analysis was carried out on weekly data on the number of falls in Perm for 4 winters 2015-2019 in the context of 82 districts. The share of special zones (industrial, college campuses, hospitals etc.), the share of low-rise buildings, the number of retail outlets, the number of food facilities were taken into account as factors influencing injuries. The analysis showed a significant impact on reducing the number of drops in the share of territories occupied by special zones and low-rise buildings. The growth in the number of retail facilities contributed to the increase in the number of falls. Given the above, urban settings should be considered for individual policy profiles to prevent outdoor falls

Optimization of Digital Lead Generation Channels : Case: a Startup Nordic company’s entry into the B2B market

The aim of the research was to find out how the Nordic startup company can optimize its multiple digital marketing channels in business-to-business (B2B) market in order to generate more leads and eventually to increase revenue. The objective of the research was to determine which digital marketing channel (social media marketing, Search Engine Optimization (SEO), email marketing) is the most effective online tactic for lead generation in B2B. The final goal of this research was to enter the Nordic startup company into the social media world, to compare effectiveness of three digital marketing channels, and to formulate recommendations for overall medium to long-term digital marketing strategy. The literature review consists of theory on concepts of digital marketing and lead generation in B2B. The focus of the theoretical part was on three digital marketing channels: social media marketing, email marketing and SEO. The research strategy was an action research, where the researcher (the author) was involved in planning, developing, implementing and learning from a complete cycle of the action research process within the Nordic startup company. Google Analytics and Suite CRM system have been utilized for primary data collection through structured observations. The research revealed that email marketing was the best online tactic for lead generation in B2B. Within 2015-2016, email marketing generated 179 leads. Meanwhile, social media and SEO have not generated the actual leads. However, they had a significant effect on the improvements of the company’s digital marketing activities

System-methodological approach on the nature-protecting activities’ planning

The basic instruction and mechanism of the system dialectical methodology apply for structuring the regional protected objects, measures and definition of their priority directions (trends) in modern economic situations are stated. This approach let us to work out ecological programs satisfying the principles of integrity and coordination of all the components of the problem of “concepts of stable development” realization

Anomaly formation mechanism in structure of short-wave spectra of ftoride monocrystals activated with rare-earth ions

The purpose of the paper is to study wave ultraviolet spectral properties of rare-earth ions in the ftoride matrixes and to determine their anomalies; to investigate perculiarities of crystalline structure of the ftoride monocrystals, activated with rare-earth ions and to determine the structural factor distribution in the spectral anomalies. In the result of the study the wave ultraviolet spectra of LiYF*004, Nd and KY_3F_1_0Er absorption have been investigated, additional bands have been revealed. The effective wave ultraviolet luminescence of LiYF_4Nd and KY_3F_1_0Er, as well as two types of double structures in BaY_2F_8LiYF_4, KY_3F_1_0 activated with rare-earth ions have been discovered, a mechanism of theirr effect upon spectral properties has been determinedAvailable from VNTIC / VNTIC - Scientific & Technical Information Centre of RussiaSIGLERURussian Federatio