The role and importance of Non-Profit Organizations

In a complex and challenging background of the whole country, and the NGO sector also, the non-profit organizations are established with the aim of providing public services to communities where they operate, making them as an intermediary between citizens and authorities. In any democratic society these organizations are meant to serve different types of needs and interests of the community, from both a strategic perspective and ethics, that those which are not covered by other categories of institutions and organizations, mean time providing a framework for civic participation, where citizens may participate to the public life

Financial Resources of NGOs

Due to the low funding levels registered in recent years in the NGO sector in Romania, many NGOs have faced a number of difficulties, some of them have ceased to carry on business. Financial position of the governmental sector is poor, especially for large organizations that are strictly dependent on foreign funds. For the good functioning of NGOs activity, it is requiring a constant concern for finacial fundraising. The article aims to present the diversity of financial resources of NGOs

THEORETICAL AND METHODOLOGICAL ASPECTS OF THE PROFESSIONAL PERFORMANCES EVALUATION

Evaluating performances is an operation that is periodically completed within organizations, analyzing the work balance of the employees in order to discuss with the employees the recorded progresses and the required measures to be taken in the future. Within the Romanian organizations the evaluation process of the human resources has encountered a series of particularities determined by the existing conditions in which it is completed, by the pursued targets and by the selected methods.human resources, professional performance evaluation, organisations, employee, methods and technique of performances evaluation

THE PERFORMANCE OF NON-GOVERNMENTAL ORGANIZATIONS

Operation of NGOs is dependent on the correct identification of the needs in the community and their ability to attract the necessary funds to cover them. Non-profit organizations interest to performance measuring and fulfilling the objectives has increased lately, this it become an essential element for the survival of the organization. The main reasons that underlie the increasing interest are: increasing the number of new organizations; increasing the budgetary reductions; the decrease in the number of donors; increasing the challenges arising from the multiplicity of social cases. In addition, the majority of the stakeholders associated with the NGOs want to know if the programs or services they claim have a prominent and positive impact on the community. Such organizations felt the need to demonstrate the effectiveness of the programs they provide and the correctness of using the funds are made available. The article intends to present the issues related to the concept of performance for NGOs, to clarify the content of each performance categories, namely economic performance, managerial performance and social performance

SOME ASPECTS CONCERNING THE ATTRIBUTES OF CONDUCTING

The activity of the management has a millennial existence, during it have been realized multiple progresses which have contributed to the developement of the society in its assembly. The evolution of the human society makes possible the progress in the science of conducting. In all kinds of companies, without keeping into account their domain of activity (industry, trading, tourism, agriculture etc.) or their dimensions, it appears the atributes of the conducting. In each organization the attributes of the conducting are present at all hierarchical levels. Each manager disposes on authority, power, responsability; they differ sensibly from a hierarchical level to another

DIGITAL MARKETING IN POST-PANDEMIC CONDITIONS

As the COVID-19 pandemic affected the entire world, companies had to develop new techniques and practices to adapt to digital transformation, there came a need for change, for a restructuring of organizational management policy with reference to marketing and communication processes and strategies, organizational procedures, as well as for an awareness of the new technologies that are the bridge towards the online environment. New innovative technologies are the enablers of efficiency and working time reduction, with a focus on automation and systematization. Our aim is to highlight the impact of digitalization on business marketing, the importance of the company’s position and mentality in relation to the current context, as well as the changes in consumer behaviour. The dynamics and fast pace of current trends changes in marketing increase the need to be open about the implementation and adoption of new communication technologies and tools. In this context, organizations must take into account the remodelling of marketing strategies that should be streamlined taking into account intra-organizational and strategic management challenges. Therefore the study aims to outline the implications of digital marketing on the post-pandemic management of companies, and comes up with suggestions related to the allocation of resources in terms of digitalization, that may have a positive impact on improving operational tasks, effectiveness and efficiency through automation

ASPECTS REGARDING FUNCTIONAL STRATEGIES IN ROMANIAN ORGANIZATIONS

This paper is a theoretical approach of the importance of functional strategies use by organizations in order to reach set targets. Functional strategies are closely linked to the changing competitive environment. Functional strategies may be the competitive advantage of each company. These strategies contribute to the implementation of the integrated business strategy of the company. They are the foundation for achieving the company's strategic intent. Functional strategies clarify the corporate and business strategies of a company or business unit. In contemporary times, these strategies offer a series of more specific details on the way in which key functional areas shall be managed in the near future by operations managers. Through functional strategies, managers make decisions and carry out actions acquiring higher competencies in different business functions (marketing, financial, operational, human resources) in accordance with corporate strategies and on business level. If corporate strategies and strategies on business level are developed by managers, strategies may be prepared for the functional areas of each business unit. The development of functional strategies may fluctuate from formal to informal. Within larger organizations that carry out complex operations there may be several strategies regarding each major function. Smaller organizations may usually function with lesser policies, and most of them may be informal

THE HUMAN RESOURCES IN NONGOVERNMENTAL ORGANISATIONS

Although most nongovernmental organizations (NGO’s) recognize the importance of human resources for the organisation's development, very few have a personnel policy, namely, a set of specified procedures to attract competent personnel or to improve the existing staff’s skills. Many organisations have suffered from an inability to keep the staff that is successful and leaves the organisation to be employed in other companies that offer better salaries and greater opportunities for personal development. The efficiency of an organisation is based on using as much as possible all the skills and experience of its team. This article aims to provide general aspects concerning human resources in nongovernmental organisations, as well as the identification of the main problems faced by nongovernmental organisations concerning human resources management

THE SOCIAL PERFORMANCE OF THE NONGOVERNMENTAL ORGANIZATIONS

In a complex socio-economic context, nongovernmental organizations have a special role in Romanian society, being set up with the aim of providing public services to the communities in which they operate by providing intermediaries between citizens and the authorities. Social performance is represented by the contribution of the work undertaken by NGOs in community development through: encouraging public institutions in making decisions; greater awareness of the legal framework; expressing the point of view of public opinion; aid granted for the preparation of local development strategies; provide opportunities for the participation of citizens, in the largest possible number, to the public's decision. The article intends to present the issues related to the concept of performance for NGOs, to clarify the content of social performance and evaluation methods of social performance, the Social Return of the Investment (SROI) and internal rate of return IRR