Hotels and Resorts Rent Intention via Online Affiliate Marketing

Nowadays, competition in the online business of tourism esp. hotels and resorts is noticeably fierce. Using a kind of cyber brokerage system, called affiliate, in conducting marketing becomes more and more popular marketing weapon for tourism industry. it is viewed as an effective marketing tool that can raise the exposure of products and chance to establish credibility and strength of brand image. The objective of this research is to study relationships between factors in the system of affiliate marketing and the rent intention. Online questionnaire-based data were collected from Thai consumers who used to make room reservations via affiliate marketing system.  Experimental results show that the trust in publisher in the affiliate system is the key factor significantly affecting the rent intention

Interactive Exploration as a Formal Text Retrieval Method: How Well can Interactivity Compensate for Unsophisticated Retrieval Algorithms

this paper show, our system was able to perform large scale text retrieval on routing queries, albeit not at a level to challenge well established text retrieval systems. However, since ST-PatTREC can handle both browsing and querying styles of interaction in a single environment, and since ST-PatTREC did reasonably well in comparison with other systems in category B of the competition, the present findings demonstrate that it should be possible to develop general-purpose information exploration systems that allow for both browsing and querying styles of interaction. The results that we obtained provide a baseline for what can be done when a browsing style of query formulation is combined with simple text retrieval methods. In addition to discussing the methods used and results in TREC-3, future plans are outlined for using visualizing and other styles of browsing in information exploration. Information Exploration (Browsing AND Querying

Personality Perceptions of Conversational Agents: A Task-Based Analysis Using Thai as the Conversational Language

Recently there has been a tremendous growth in the popularity of artificial intelligence (AI) based conversational agents (CA). Their support for anthropomorphism and human-likeness makes them popular. However, being anthropomorphic raises a question – do these agents have a personality? Moreover, what effect may personality have on the different tasks these agents perform? Through this research, we aim to answer these two questions by focusing on Thai as the communication modality between the users and the CAs. We use a multi-model approach involving human, brand, and website personality frameworks for proposing our CA personality model. We use a series of steps right from creating the initial pool of personality traits to the final set of personality traits through a systematic approach. Our proposed personality model has 7 dimensions across the two-dimensional continuum (calm – neuroticism, maturity – juvenility, intelligence – ineptness, openness – reserved, sociability – seclusion, self-control – instability, and aesthetics – unaesthetics). For examining the effect of personality type on the nature of tasks, we identified two primary task categories (social and functional) and used a multi-criteria decision-making approach to examine the corresponding impacts. Social tasks are impacted most from the (maturity – juvenility) dimension, whereas functional tasks are mostly impacted from the (intelligence – ineptness) dimension. Based on the results we provide suitable recommendations for future research

Advances in Information Technology6th International Conference, IAIT 2013, Bangkok, Thailand, December 12-13, 2013. Proceedings /

XII, 267 p. 108 illus.online resource

Hotels and Resorts Rent Intention Via Online Affiliate Marketing

Nowadays, competition in the online business of tourism esp. hotels and resorts is noticeably fierce. Using a kind of cyber brokerage system, called affiliate, in conducting marketing becomes more and more popular marketing weapon for tourism industry. it is viewed as an effective marketing tool that can raise the exposure of products and chance to establish credibility and strength of brand image. The objective of this research is to study relationships between factors in the system of affiliate marketing and the rent intention. Online questionnaire-based data were collected from Thai consumers who used to make room reservations via affiliate marketing system. Experimental results show that the trust in publisher in the affiliate system is the key factor significantly affecting the rent intention