A STUDY ON DEVELOPMENT AND CURRENT APPLICATION OF MOTION GRAPHIC IN TAIWAN’S POPULAR MUSIC

With the advances in technology, the way of communications has become more diverse. Motion graphic combines graphic design, animation design, and film languages. Motion graphic is a new industry with intense performance styles and can be used in different media and platforms, such as commercials, music videos, film and television titles, web pages, and various display screen sizes, etc. Because motion graphic is a non-narrative time-based media, mostly it combines with music. The Taiwan 25th Golden Melody Awards introduced motion graphic design for the first time in 2014. This changed the monotony of past awards ceremony and reignited audience’s attention and discussion, as well as sparked a wave of motion graphic within the country. Through in-depth interviews with some industry experts, this study has defined the concept of motion graphic, analyzed its applications and development in popular music, and explored its future trends. The results of the study show that motion graphic is a cross-domain integration. With the appearance of interactive technology products, motion graphic strengthens the connection between the media and the audience, bringing different interactive experiences to the audience. The development of the Internet has also led to the spread of motion graphic due to high image quality, which has changed the speed of message dissemination and the way people listen to music. Because motion graphic has the advantage of actively transmitting messages, it has three main applications in popular music, which are music videos, concert video design, and the visual presentation of award ceremony. It is an inevitable trend that future music will be presented in the form of motion graphic

DIFFERENCES BETWEEN MALE AND FEMALE PLAYERS IN THE FRONTAL PLANE BIOMECHANICS DURING VOLLEYBALL SPIKE LANDING

The purpose of this study was to investigate differences of kinematic variables between male and female volleyball players after a spiking, to understand the mechanism of volleyball spike landing. Eight males and eight females were recruited to participate in this study from the university volleyball team. The kinematic data were collected by ten Vicon cameras (300Hz) and two force plates (1500Hz). The results presented the right hip joint, and both knee joints are significant differences between male and female volleyball players at initial contact. Similarly, at the moment of peak force during the landing phase, the right hip joint and both knee joints are significant differences between male and female volleyball players. These differences demonstrated that male and female players performed different strategies during volleyball spike landing

The role of tourism in sustainable rural development : A multiple case study in rural Taiwan

This thesis adopts an integrated tourism research approach to investigate the role of tourism in sustainable rural development. It identifies what the key ingredients of sustainable rural tourism development (SRTD) could be, which include an effective policy framework, good partnerships between stakeholders and a strong connection between tourism and local resources. A qualitative approach is adopted in investigating the cases of the Puli, Yuchih, and Renai townships in Taiwan, and the investigation focuses on three key concepts of policy, partnership and place (3Ps). Several issues emerged from the investigation. Due to dependence on central government support, the public-private partnership appears problematic; however, the strong level of business support networks and community organisations engaging in tourism strengthens local initiative in promoting sustainable development. The effects of tourism on local development are perceived as having more positive outcomes than negative ones, even though, the contribution of tourism to SRTD is still considered limited due to the scale of the rural decline problem it is trying to address. The influential correlations between policy, partnership, and place that emerged from the empirical findings evidently support the 3 Ps integrated tourism concept proposed by this research. This provides a more realistic and holistic understanding of tourism in rural areas. The thesis contributes to the literature by introducing the 3 Ps integrated tourism concept, and empirically, through the case studies, it also contributes to the understanding of current rural tourism development in an East Asian context.EThOS - Electronic Theses Online ServiceGBUnited Kingdo