Atmosphere of landscapes and haptic feeling: an aesthetic sense for communication

Perceptions of atmospheres and the identity of landscapes are experiences linked to haptic qualities, and thus to the interpretation of space and its symbolic representations (Panofsky, 1961). The relational organization of the senses shapes haptic perception; hapticity, therefore, is not merely tactile experiences but a measure of the perceptual intelligence (Petrelli, 2015), activated by the body in motion. Through haptic sensibility enabled by movement, both consciousness and emotional response are involved, the visible and the tangible, but also emotional encounter and memory, in a unique space-time interweaving. Haptic perception, deriving from the sense of touch as a function of the skin, in fact, constitutes the mutual contact between us and the environment, both acting as receptors of a communicative interface (Bruno, 2002, p. 6): an exchange of energy and information between the body and its environment. The relationship between the multisensory body and the environment is essential; focusing on the visual form may be responsible for the weak atmospheric quality evoked by many contemporary spaces and their representations (Pallasmaa, 2016). The quality of atmospheres isinfluenced by the overall bodily, haptic, and visual perception; haptic perceptual values, in turn, can be interpreted as multisensory factors that are not merely a sum of visions provided by the body moving in space but are also shaped by the atmospheric conditions of a landscape (Mazzocut-Mis, 2002, p. 149). The atmosphere is thus a spatial quality, a refection of the fusion of perceivable factors in the place in which one moves – or imagines moving (Dai, Zheng 2021). This study aims to investigate the relationship between haptic perception and the representation of ‘atmospheric identities’, particularly for the communication design of territorial identities, realized through aesthetic dimensions and atmospheric tones (Böhme, 2016), changing over time but permanently anchored in the symbolic elements that emerge from the landscape, recognized by cultural and social memory as ‘images of the city’. It is important to recognize that landscapes represent a tangible and aesthetically perceived interconnection of relationships in the environment (Calzolari 1999). These relationships weave together the interactions of human societies and individuals with their surroundings, shaping the atmospheric and aesthetic character of the environment and its structures

Design de Comunicação para o acesso à paisagem cultural

Nowadays the relationship between people, culture and territories is changing. On the one hand, great emphasis is placed on the value of cultural heritage and local identity as means for social cohesion and economic growth. On the other hand, experience-based tourism is growing and, consequently, it increases the need of an experience-based communication strategy. This paper explores the contribution of communication design to tourism promotion and the enhancement of cultural identity. It will deal with the topic of communicative access, which is meant as the result of a visual translation of several tourist information. Therefore, it focuses on the design process of digital communication formats aimed at providing “experiential” representations of the territory and its identity. To explain the process, a research project carried out by the authors will be presented as a case study.Keywords: communication design, local identity, cultural landscape, experience-based tourism.Atualmente, a relação entre pessoas, cultura e territórios está se alterando. Por um lado, grande ênfase tem sido dada ao patrimônio cultural e à identidade local como meios para coesão social e de desenvolvimento econômico. Por outro lado, o Turismo de Experiência está crescendo e, consequentemente, a necessidade de desenvolvimento de estratégias de comunicação para esse modelo de turismo. Este artigo explora a contribuição do Design da Comunicação para a promoção do turismo e para a valorização da identidade cultural. Tratará do tema acesso comunicativo entendido como resultado da tradução visual de diversas informações turísticas. Portanto, concentra-se no processo de design de plataformas digitais de comunicação que buscam proporcionar representações “experienciais” tanto do território quanto da sua respectiva identidade. Para explicar tal processo de design, um projeto de pesquisa realizado pelos autores será apresentado como estudo de caso.Palavras-chave: design da comunicação, identidade local, paisagem cultural, turismo de experiência

Communication design for accessing cultural landscape - Design de Comunicação para o acesso à paisagem cultural

Nowadays the relationship between people, culture and territories is changing. On the one hand, great emphasis is placed on the value of cultural heritage and local identity as means for social cohesion and economic growth. On the other hand, experience-based tourism is growing and, consequently, it increases the need of an experience-based communication strategy. This paper explores the contribution of communication design to tourism promotion and the enhancement of cultural identity. It will deal with the topic of communicative access, which is meant as the result of a visual translation of several tourist information. Therefore, it focuses on the design process of digital communication formats aimed at providing “experiential” representations of the territory and its identity. To explain the process, a research project carried out by the authors will be presented as a case study

Design della comunicazione e territorio: uno strumento strategico di relazione

The environmental of city interweaves urban and social trans­formations, dense and touchable, which determine some violent and frequent mutations into landscape, in habitant’s memories and perceptions. Share memories, itinerary with unknown points of view, sense of affiliation and integration: those are the observations to improve the urban identities attend on the countries, shoot for bringing a different experi­ence of journey and story. Key words: communication design, identity, urban design, haptic design, turism.L’ambiente cittadino intreccia trasformazioni urbane e sociali dense e tangibili, che determinano mutazioni anche violente e sempre più spesso rapide nel paesaggio, nella memoria e nella percezione di chi vive nei luoghi. Memorie condivise, itinerari con punti di vista inediti, senso di appartenenza e integrazione: queste le riflessioni per valorizzare le identità urbane presenti sul territorio, con l’obbiettivo di indurre una diversa esperienza di viaggio e racconto. Parole chiave: design della comunicazione, identità, design urbano, design e percezione aptica, turismo

Design della comunicazione e territorio: uno strumento strategico di relazione

The environmental of city interweaves urban and social trans­formations, dense and touchable, which determine some violent and frequent mutations into landscape, in habitant’s memories and perceptions. Share memories, itinerary with unknown points of view, sense of affiliation and integration: those are the observations to improve the urban identities attend on the countries, shoot for bringing a different experi­ence of journey and story. Key words: communication design, identity, urban design, haptic design, turism.L’ambiente cittadino intreccia trasformazioni urbane e sociali dense e tangibili, che determinano mutazioni anche violente e sempre più spesso rapide nel paesaggio, nella memoria e nella percezione di chi vive nei luoghi. Memorie condivise, itinerari con punti di vista inediti, senso di appartenenza e integrazione: queste le riflessioni per valorizzare le identità urbane presenti sul territorio, con l’obbiettivo di indurre una diversa esperienza di viaggio e racconto. Parole chiave: design della comunicazione, identità, design urbano, design e percezione aptica, turismo

Health Communication as Apo-Mediation. The Impact of Communication Design on Health Prevention and Perception

Considering the paradigmatic evolution of the concept of health into physical, psychological, and social well-being and its relational dimension determined by the continuous exchange between individuals, Design for Health Communication has developed new services, tools, and languages. This discussion paper aims to highlight the pivotal role of Communication Design in ensuring accessible content for health prevention and developing tools to inform citizens regarding medical issues and pro-health attitudes and behaviour. As evidence of the research conducted on the sanitary districts of Piacenza, the definition of guidelines for accessible sanitary networks and social actors in the territory redefines the designer’s responsibility as a bridge between citizens, doctors, and community in a broader sense, to ensure that the information for a better Health Literacy is both widespread and effective

Design de Comunicação para o acesso à paisagem cultural

Nowadays the relationship between people, culture and territories is changing. On the one hand, great emphasis is placed on the value of cultural heritage and local identity as means for social cohesion and economic growth. On the other hand, experience-based tourism is growing and, consequently, it increases the need of an experience-based communication strategy. This paper explores the contribution of communication design to tourism promotion and the enhancement of cultural identity. It will deal with the topic of communicative access, which is meant as the result of a visual translation of several tourist information. Therefore, it focuses on the design process of digital communication formats aimed at providing “experiential” representations of the territory and its identity. To explain the process, a research project carried out by the authors will be presented as a case study.Keywords: communication design, local identity, cultural landscape, experience-based tourism.Atualmente, a relação entre pessoas, cultura e territórios está se alterando. Por um lado, grande ênfase tem sido dada ao patrimônio cultural e à identidade local como meios para coesão social e de desenvolvimento econômico. Por outro lado, o Turismo de Experiência está crescendo e, consequentemente, a necessidade de desenvolvimento de estratégias de comunicação para esse modelo de turismo. Este artigo explora a contribuição do Design da Comunicação para a promoção do turismo e para a valorização da identidade cultural. Tratará do tema acesso comunicativo entendido como resultado da tradução visual de diversas informações turísticas. Portanto, concentra-se no processo de design de plataformas digitais de comunicação que buscam proporcionar representações “experienciais” tanto do território quanto da sua respectiva identidade. Para explicar tal processo de design, um projeto de pesquisa realizado pelos autores será apresentado como estudo de caso.Palavras-chave: design da comunicação, identidade local, paisagem cultural, turismo de experiência

Percorsi sonori urbani. Comunicazione per l'identità del territorio

Rispetto agli aspetti percettivi ed all’interpretazione dei segni codificati urbani, il colore e il suono rappresentano le componenti più sintomatiche e simboliche della trasformazione urbana moderna, segnando il passaggio all’immagine e all’evocazione. Ma l’attuale città oltre ad essere manifestazione sonora e cinetica è anche un paesaggio psichico non privo di cesure di senso, di buchi e discontinuità. Si sostiene allora la necessità strategica di un design che progetta per “estensioni” delle funzioni e accresce la propria influenza come sistema che coglie le identità, restituendo significato ai territori, punti di vista inediti, strategie di valorizzazione. Si rende necessaria un approccio progettale il cui centro strategico di azione è negli ambienti di vita delle persone, per estensione dal design per l’uomo al design per l’ambiente: un design che è processo comunicativo, per un'“estetica della relazione”

Luoghi memorabili

Si nota come troppo spesso le trasformazioni dell'ambiente urbano siano associate a una sorta di omogeneizzazione cromatica o, peggio, all’indifferente utilizzo del colore; così è sottratta alla componente cromatica la sua specifica funzione semantica e, persino, storica. I nuclei cittadini costituiti dai consolidati e conosciuti elementi tipologici e linguistici architettonici (la chiesa, la piazza, i confini, la casa) sono sempre meno riconoscibili: con la cancellazione dei tratti distintivi e identitari dei luoghi, è come se avvenisse una “perdita di memoria” urbana, con un conseguente appiattimento dell'insieme delle caratteristiche percepibili (suoni, odori, ritmi, colori, materiali)

Communication Design as a Relational Mediation Approach for Territorial Networks.

With regard to the idea of contemporary society as a system of relational networks, Communication Design for the Terri-tory assumes a pivotal role as a facilitator for the exploration of territorial networks. The research takes on the perspective of “Apomediation”, as it attempts to answer the question of how to design communication guidelines that improve accessibility and integration of the existing offer of services for health and well-being in urban spaces. Starting from the study of the social and health networks of Piacenza, the text defines the pivotal role of design with respect to the opportu-nity of guiding the citizen towards knowledge and participa-tion in the services offered by territorial and digital networks. The goal is to give back to the community aggregated and inclusive information in the area, with the fundamental aim of enriching personal health culture in the daily practice of diverse lifestyles, while preserving the state of health in the event of an emergency