Bitcoin: Bringing New Meaning to Purchasing Power & Bridging the Wealth Gap

Bitcoin has emerged as a hot topic in our marketplace. Launched in 2009, Bitcoin is considered the first cryptocurrency, which is a virtual currency, devoid of any physical form. This paper takes a strategic approach to investigating Bitcoin usage. Additionally, the paper provides insight on the societal impact of Bitcoin. As its demand increases, it appears that Bitcoin is here to stay, therefore gaining a better understanding of this new form of currency and its impact on the market is crucial. The paper begins with background information on Bitcoin, followed by an overview of current Bitcoin users, which provides insight on the influence of income and economic development on usage. The paper then takes a closer look at the power of Bitcoin by highlighting its increased usage during the coronavirus pandemic. The paper concludes by spotlighting companies that are currently accepting Bitcoin as payment and their motives behind this move

The Advertisement Value of Transformational & Informational Appeal on Company Facebook Pages

The advertisement value of Facebook is an under-developed area of social media research. Transformational and informational advertising appeal has yet to be studied as it relates to social media. This paper utilizes established classification and measurement scales from marketing literature to classify companies and their Facebook posts and measures the advertisement value of these posts. The study uses a sample of 100 companies from the 2015 Fortune 500 list. Results indicate that posts with transformational appeal are more engaging to the consumer than informational appeal; however, posts with informational appeal have greater advertisement value for the company. The results also indicate there is no relationship between type of company and type of appeal used by companies

Customer Experience Driven Business Model Innovation

Business model innovation (BMI) is critical to a firm's ability to achieve growth and long-term viability. It helps improve the value of products or services and/or delivery of these offerings to customers. Much of the academic literature to date however lacks customer-driven business model innovation frameworks. As such, the aim of this investigation is to propose a customer experience driven (CX) business model innovation framework that aligns customer values and the firm's strategic needs. This paper contributes to the literature by (a) conceptualizing the way in which business model innovation and customer experience are related (b) providing managers with a concrete framework to guide business model innovation that supports customer experience-driven new services and (c) highlighting opportunities for future research to advance business model innovation research and practice

La place de la culture en milieu hospitalier, le cas d'une action culturelle menée au CHU Félix Guyon de la Réunion

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Le rapport au savoir dans les discours professionnels

Ce numéro propose une analyse des discours professionnels dans leur diversité à travers les regards croisés de spécialistes des sciences du langage et des sciences de l'éducation. Il s'interroge sur la manière dont les discours professionnels permettent de construire une identité socio-discursive à travers la référence aux contenus scientifiques ainsi qu'à travers leur regard sur les faits et les expériences professionnelles. L'ouvrage envisage les « rapports aux savoirs » et donc les conceptions du savoir, de sa transmission, de sa construction, ainsi que la posture de l'auteur du discours professionnel, et tente de répondre aux questionnements suivants : – Comment référer aux savoirs savants, aux savoirs institutionnalisés ? – Comment référer à l'expérience en la problématisant ? – Comment réfléchit-on cette expérience personnelle, comment la transforme-t-on en processus d'expertise en la mettant en relation avec des discours savants, des discours institutionnels ? D'une façon plus générale, comment argumenter, quelles fonctions argumentatives accorde-t-on aux comptes rendus d'expériences, aux faits, aux données scientifiques ? Les dix contributions réunies s’intéressent ainsi aux rapports aux savoirs de formateurs et de stagiaires en activité professionnelle, à la manipulation des savoirs dans la pratique enseignante, aux représentations des savoirs à travers le récit de vie, le rapport de visite et le rapport aux textes virtuels, et enfin aux rapports aux savoirs dans l’écriture de discours professionnels en termes de construction identitaire et de profil d’accompagnement : autant de facettes d’une expertise professionnelle en construction