Political Marketing Activity in Simultaneous Regional Elections 2015

Regional head election system was change in 2015. It has impact on political marketing strategy to all stake holders, such as political party and candidatures.The purposes of this research is to analyzeashifting ofpolitical marketing issueson regional election 2015. The research approach uses the mix method with the type of sequential explanatory. The subjects of this research are the candidates, election successful teams or supporting team, and young voters. Location of research based on cluster system district and sub district in Bandung, Cianjur, Magelang, Sleman, and Medan. The data are collected through techniques of questionnaires to young voters; interview to candidates, election successful teams and young voters, as well as the documentation of media and data on Regional General Elections Commission (KPUD). There are also triangular data techniqueinterviews with the General Elections Commission (KPU), the community and supporting team, and documentation and questionnaire form. The result shows that the system of political marketing has already started shifting from product, promotion, price, place, and people known as the 5Ps from mostly dominated by Political Partyinto the role of PEOPLE as candidature in influensing the voters. The Result also tells that shifting from using convetional media into almost using digital media was powerfull

Top three traces: Box-counting analyses applied to Rorschach Blot Five (black), Rorschach Blot Ten (red), and a computer-generated fractal boundary (blue).

<p>Bottom three traces: the derivatives of the three scaling plots (see text for details).</p

Computer-generated fractal boundaries.

<p>The black pattern has a <i>D</i> value of 1.26 that closely matches that of Rorschach Blot Five, while the grey pattern has a much higher <i>D</i> value of 1.77. The black and white squares indicate the smallest and largest box sizes used in the fractal analysis of these boundaries.</p

The standardized number of reported percepts, <i>n</i>, induced by the computer-generated fractal patterns plotted as a function of their <i>D</i> value.

<p>One set of computer-generated images is illustrated above the graph. The dotted lines represent the boundaries of 95% confidence intervals. The inset tabulates the <i>D</i> values of the images along with the corresponding average number of reported perceived shapes.</p