1 research outputs found
Brand Image Evaluations: The Interactive Roles of Country of Manufacture, Brand Concept, and Vertical Line Extension Type
- Author
- Aguirre-Rodriguez Alexandra
- Ahmed Sadrudin A.
- Anton P. Fenik
- Balabanis George
- Balabanis George and Adamantios Diamantopolous
- Balabanis George and Adamantios Diamantopolous
- Balabanis George and Adamantios Diamantopolous
- Baldauf Artur
- Bhardwaj Vertica
- Diamantopoulos Adamantios
- Draganska Michaela
- Eisengerich Andreas B.
- Felicia N. Morgan
- Fiske Susan T.
- Gürhan-Canli Zeynep
- Halkias Georgios
- Hamzaoui-Essoussi Leila
- Helena F. Allman
- Insch Gary S.
- Katsikeas Constantine S.
- Keller Kevin Lane
- Kelly Hewett
- Kim Chung K.
- Kipnis E.
- Koschate-Fisher Nicole
- Kotabe Masaaki
- Kumar Nirmalya
- Labroo Aparna A.
- Lee Dongdae
- Lei Jing
- Leonidou Leonidas C.
- Leonidou Leonidas C.
- Liefeld John P.
- Low George S.
- Magnusson Peter
- Mandler George
- Martinez Eva
- Meyers-Levy Joan
- Milberg S.J.
- Monga Alokparna Basu
- Noseworthy Theodore J.
- Ozretic-Dosen Durdana
- Papadopoulos Nicolas
- Papadopoulos Nicolas
- Pappu Ravi
- Pappu Ravi
- Peracchio Laura A.
- Percy Larry
- Perdue Barbara C.
- Pharr Julie M.
- Pina Jose M.
- Punyatoya Plavini
- Quester Pascale G.
- Riefler Petra
- Riley Dall'Olmo
- Roedder John Deborah
- Roth Martin S.
- Samiee Saeed
- Samiee Saeed
- Shimp Terrence A.
- Steenkamp Jan-Benedict E.M.
- Steenkamp Jan-Benedict E.M.
- Sujan Mita
- Sung Yongjun
- Talay M. Berk
- Thakor Mrugank V.
- Torres Anna
- Usunier Jean-Claude
- Van Pham K.-Q.
- Verlegh Peeter W.J.
- Verlegh Peeter W.J.
- Weber Renee
- Xingyuan Wang
- Zeugner-Roth Katharina
- Zhou Lianxi
- Öszomer Aysegül
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
No full text
