Market entry using country-of-origin intelligence in an emerging market.

Purpose – The purpose of this research is to explore country of origin (COO) effects among Pakistani elite consumers and to use that knowledge as an intelligence base for SMEs considering entry into Pakistan. Design/methodology/approach – The literature concerning COO effects is presented and a principle component analysis is conducted with an elite Pakistani sample using a COO Likert type style scale that was previously used by Lascu and Babb in Uzbekistan and Poland. Findings – Four components were identified that correspond with consumers perceptions of produce attributes. The elite segment of Pakistan perceives COO image, product quality and luxurious image of product and price as distinct attributes when making a purchasing decision. This study provides a basis for SMEs to gather further detailed intelligence with regards to consumer perceptions of products and potential demand in Pakistan. Research limitations/implications – It is difficult to predict which other foreign market these results will be applicable to because of different market structures, buying power, cultures and attitudes toward the product and lifestyle. Practical implications – The paper indicates a strategy that SMEs could adopt to enter the emerging market of Pakistan. Targeting the niche market of elite consumers who have strong buying power could prime the economy for future growth. Both SMEs within and outside Pakistan could take up strategies that use appropriate COO image, provided that appropriate marketing research is undertaken which produces intelligence both regarding COO image of the SMEs products and perceptions of those products' attributes in the target market. Originality/value – The study explores components within a COO Likert type questionnaire with reference to an elite managerial and professional consumer group in the under researched market of Pakistan. It is argued that SMEs can use the knowledge gained as a basis for entry to new country markets

Wind Tunnel Tests on an Airfoil Equipped with a Split Flap and a Slot

The investigation described in this report is concerned with the changes in the aerodynamic characteristics of an airfoil which are produced by a gauze-covered suction slot, located near the leading edge, and connected by an air passage to a split flap at the trailing edge. The tests were conducted at the Langley Memorial Aeronautical Laboratory. At the larger values of lift coefficient where the action of the slot might be expected to be most effective, the pressure differences were such that the air flowed out of the slot rather than in through it, and in consequence, the maximum lift coefficient was decreased

Aerodynamic effects of a split flap on the spinning characteristics of a monoplane model

The investigation described in this report was made to determine the change in aerodynamic forces and moments produced by split flaps in a steady spin. The test were made with the spinning balance in the NACA 5-foot vertical wind tunnel. A low-wing monoplane model was tested with and without the split flaps in 12 spinning attitudes chosen to cover the probable spinning range. The changes in coefficients produced by adding the split flaps are given for longitudinal force, normal force, and rolling and yawing moments about body axes. The results obtained indicate that the use of split flaps on an airplane is unlikely, in any case, to have much beneficial effect on a spin, and it might make the spin dangerous. The change in the spin will depend upon the aerodynamic and inertia characteristics of the particular airplane. A dangerous condition is most likely to be attained with airplanes which are statically stable in yaw in the spinning attitude and which have large weights distributed along wings

Place Pulling Power: a case of Liverpool’08

The paper contributes to the developing knowledge of place branding and highlights the importance of place branding strategies, that enabling the place to seek continual development and prosperity. The theoretical concepts of place brand creators, influencers and key driving forces, together with the different brand user groups are set against both current and historic indicators of place branding to model the pulling power of place branding. Interviews with key stakeholders indicate that, in the case of the Liverpool ’08 campaign, they are generally positive about the re-branding campaign and considered it to be creating a positive image that will continue to drive inward investment and increase tourism. However, it is clear that reputation and intangible factors are more important than functional and tangible factors when creating a positive brand image. Understanding place brands and the influence on the performance of the place, in terms of continuous development, regeneration and sustainability is important. Future comparative-case analyses between places that have gone through regeneration and repositioning could help to understand the significance of place branding, in terms of sustainability of place, and identify the specific facets of a place that could prove critical when putting place branding practices into action

Struggling to Remember: Perceptions, Potentials and Power in an Age of Mediatised Memory

What role do new, networked and pervasive technologies play in changing individual and collective memory processes? Many recent debates have focused on whether we are in the online era remembering ‘less’ or ‘more’ – informed, perhaps, by a tendency to think of memory spatially and quantifiably as working like an archive. Drawing on the philosophical theorising of Henri Bergson and its development through Gilbert Simondon, this thesis makes two interventions into the field. Firstly, conceptually, it establishes a process-based approach to perception, memory and consciousness in a shift away from the archive metaphor – thinking memory not as informing ‘knowledge of the past’ but ‘action in duration’. It situates the conscious, living being as transindividual – affectively relational to its perceived bodily and social environments, through psychic and collective individuation respectively. Moreover, it considers technologies as forms of transindividual extension of consciousness. Furthermore, it proposes the ‘antimetaphor’ of the anarchive as a conceptual tool with which to understand these durationbased, bodily and technological, action-oriented processes. Secondly, methodologically, it advocates a rephrasing of the question from how much we are remembering to how we are remembering differently. Armed now with a developed theoretical position and methodological approach, the thesis explores through three case-study chapters how personal and more historical pasts may be remembered, individually and more collectively, through new, prevalent technologies of memory such as search engines, forums and social-media sites. Analysing the material experiences of remembering, as well as examining the economic drives of the platforms and wider actors, and the resulting socio-political implications, the thesis sets out the original argument of a contemporary struggle for memory: a complex negotiation of tensions between agencies of the body, the social, and the multifarious and interconnected socio-political and economic interests of the technological platforms and hybridised media systems through which contemporary remembering increasingly takes place

Wind tunnel tests on airfoil boundary control using a backward opening slot

This report presents the results of an investigation to determine the effect of boundary layer control on the lift and drag of an airfoil equipped with a backward opening slot. Various slot locations, widths of opening, and pressures, were used. The tests were conducted in the Five-Foot Atmospheric Wind Tunnel of the Langley Memorial Aeronautical Laboratory. The greatest increase in maximum lift was 96 per cent, the greatest decrease in minimum drag was 27 per cent, and the greatest increase in the ratio, maximum lift coefficient/minimum drag coefficient, was 151 per cent

Wind Tunnel Tests on a Model of a Monoplane Wing with Floating Ailerons

This report describes preliminary wind tunnel tests on a model of a monoplane wing equipped with wing tip floating ailerons. Lift and drag, as well as rolling and yawing moments, were measured