121 research outputs found
Strategi Pemasaran Penerbangan Berkonsep Low Cost Carrier (Lcc) dan Daya Saing Perusahaan (Studi pada Maskapai Penerbangan PT. Garuda Indonesia Citilink)
The focus of this research includes: first, how the marketing strategy is applied by the airline concept of low cost carrier in PT. Garuda Indonesia Citilink. Second, how does the impact of low cost carrier implementation on the company competition. The method used is qualitative with descriptive research type. The data is collected with documentation, observation, and interview techniques. Sources of data derived from primary data through interviews with informants from PT. Garuda Indonesia Citilinks' employee, while secondary data is extracted from internet sites and other related reports. Data analysis method uses Miles and Huberman data analysis model which is data collection, data condensation, data presentation, and conclusion. The result of marketing strategy research which is applied by PT. Garuda Indonesia Citilink is good enough in terms of Porter's competitive theory analysis. The company is able to attract new customers and retain old customers by improving service quality, providing continuous innovation, optimizing the efficiency process to provide a better service to customers. PT. Garuda Indonesia Citilink in the last few years, experienced rapid growth in terms of the number of passengers, flight frequency, and flight routes, because the cheap ticket prices provided more affordable for low average consumers
Analisis Kesediaan Membayar Jasa Lingkungan Dalam Pengelolaan Sumberdaya Air Minum Terpadu Di Indonesia (Studi Kasus DAS Cisadane Hulu)
Ecocentrism paradigm in development are intended to ensure the sustainability of water resources in the future for future generations. The research methodology was conducted with the model approach to drinking water users willingness to pay for environmental services (YWTP). The results in Analysis Willingness to Pay in Drinking Water Management in the Upstream Watershed Cisadane illustrates that the existence of a positive response from drinking water users (entrepreneurs) to be willingness to pay for environmental services (YWTP) as payment and reward for environmental services to the public because it is influenced by the presence and the beneficiaries are significantly linearly with level of education (sig. 0.041) and Variable in YWTP education significant at 95% confidence level. Policy implications of this research that the user (downstream) is willingness to pay (WTP) for environmental services with averaging Rp1 538.65 per m3 as payment or reward for environmental services to society (upstream), so the Government (Local) PES has a potential revenue to fund conservation of Rp106.94 billion per years, but in current conditions the government only earns Rp20.57 billionper year, so that only reached 19.24%
Analisis Daya Saing Ekspo Kopi Indonesia, Brazil, Kolombia, dan Vietnam
Coffee competitiveness as measured by comparative competitiveness, export position of Indonesian coffee, Brazil, Colombia, and Vietnam, and the competitive advantage of Indonesian coffee industry. The type of research used is descriptive with two approaches that is quantitative and qualitative. Then with a quantitative approach, the research used is the analysis tool RCA Index (Revealed Comparative Advantage) and ISP (Index of Trade Specialization). While the analysis using the Diamond Porter theory for a qualitative approach. This study uses primary and secondary data and use time series data types from 1996 to 2014. Based on RCA and ISP analysis, Indonesia has a comparative advantage and tends to be a coffee exporter country. However, Indonesia has the lowest competitiveness compared to Brazil, Colombia, and Vietnam. Based on Diamond Porter's theory analysis, Indonesia is weak on production factors and Government factors
Mainstreaming Poverty and Vulnerability Reduction
The dynamics of poverty in Indonesia are becoming more complex, resulting in such conditions that the old approaches to poverty reduction through targeted programs run by individual institutions are no longer adequate. This is because the poor population has decreased and is now more difficult to identify. To make things worse, there has a growing population of both economically and socially vulnerable people. To overcome poverty and vulnerability with the new characteristics, the strengthening of the old approach, is required, i.e., mainstreaming poverty and vulnerability reduction into government and nongovernment (NGOs , the corporate world, donors, etc.) policies and programs. Mainstreaming poverty and vulnerability reduction (MPVR) involves taking into account the implications for poverty and vulnerability of any of the government's policies and programs. This is irrespective of whether or not these policies are specifically intended for poverty and vulnerability reduction. MPVR should be incorporated at every stage of policy formulation: planning and budgeting, implementation, and monitoring and evaluation. Due to limited government resources, it is equally important that poverty and vulnerability reduction should be mainstreamed into nongovernment policies and activities, such as NGO programs, corporate social responsibility (CSR) projects, and activities run by community groups. To this end, the SMERU Research Institute, with the support of SEADI-USAID , has compiled a Basic Information Package on Mainstreaming Poverty and Vulnerability Reduction. The main objectives are to raise awareness of MPVR amongst all stakeholders involved in Indonesia's development, and to encourage the application of MPVR across a range of policies and programs
Analisis Strategi Bersaing Bumn dalam Persaingan Regional Asia Tenggara (Studi Kasus pada PT. Semen Indonesia (Persero) Tbk. Kantor Pusat Veteran, Gresik)
This study aims to understand the performance of PT. Semen Indonesia (Persero) Tbk, knowing the competitive position of the company and the application of competitive strategy PT. Semen Indonesia (Persero) Tbk. The competitive position of PT. Semen Indonesia (Persero) Tbk at the national level is the market leader, while at the regional level, PT. Semen Indonesia (Persero) is still in the stage of market tease (Challenger). Implementation of the strategy at PT. Semen Indonesia (Persero) is the implementation of a growth strategy by expanding companies in different geographic regions. Implementation of the strategy to focus on particular market segments or lines through product differentiation become the main way PT. Semen Indonesia (Persero) in entering the market. Results of the SWOT matrix analysis, PT. Semen Indonesia (Persero) Tbk as a whole has leveraged its competitive advantages to cover weaknesses. The dominant advantages are utilized by the company is a large production capacity and a good corporate image. These advantages can be corporate competitive strategy to win the competition. While the main weakness of the PT. Semen Indonesia (Persero) Tbk is a weakness synergize each operating company with a holding in one culture
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