Crisis Communications in a Natural Agricultural Disaster

Wildfires in Texas, Oklahoma, and Kansas in the late 2010s caused seven deaths and catastrophic damage to millions of acres of ranch and farmland. Because of the rural location of these disasters, agricultural communicators were releasing information to media, internal stakeholders, social media, and other agricultural audiences. The purpose of this study was to explore the communications efforts made and subsequent lessons learned from agricultural communicators during the fires. Through a qualitative case study, researchers interviewed 14 agricultural communicators about their experiences in disseminating information about the fires. Most of the findings align with pre-existing literature; however the researchers found that communicators should be prepared to develop a system to communicate about and accept donations, develop a network of organizations that can be supportive in a crisis situation, and let people be the subject of the messaging. The data also indicate that an undergraduate course in crisis communications would be beneficial

See You On TV: A Phenomenology of Careers on Extension Television in Oklahoma

Extension specialists are under increasing pressure to interact with audiences through emerging digital media including video. In an effort to understand how such interactions affect the careers of engaged specialists, this study seeks to explore the career effects on Extension subject-matter specialists that resulted from long-term, regular participation in an Extension television effort. Using Cultivation theory and source credibility as a lens, a qualitative phenomenology was conducted by interviewing individuals who have contributed to one such program on a weekly or bi-weekly program for multiple decades. Participants reported improved career effectiveness via increased credibility in face to face communications as well as enhanced communication when broadcast messages were seen as a continuation of in-person communications. Early career advancement was said to have resulted in spite of broadcast participation rather than as a result of participation, however, administrative attitudes toward broadcast have shifted in favor of such efforts

COVID-19 disinformation and political engagement among communities of color: The role of media literacy

Communities of color, suffering equity gaps and disproportionate COVID-19 effects, also must resist ongoing disinformation campaigns designed to impede their political influence. A representative, national survey (N=1264) of adults conducted June-July 2020 found that nonwhite respondents tended to report less COVID-19 knowledge, media literacy, and voting intent than white respondents, but more acceptance of COVID-19 disinformation and for risks associated with protesting for social justice. General media literacy skills are associated with COVID-19 knowledge and political engagement, while science media literacy is associated with less acceptance of COVID-19 disinformation. Media literacy skills appear important for empowering and informing communities of color

Conservative Media Use and COVID-19 Related Behavior: The Moderating Role of Media Literacy Variables

At the start of the COVID-19 pandemic, there was no vaccine to cure or slow its impact due to the novelty of the virus, nor were there were any other standardized measures to handle its spread. Yet, despite the detrimental consequences of the pandemic and its impact on people's lives, the behavior of individuals to combat the pandemic was not necessarily consistent with official guidelines. To make things worse, the pandemic was highly politicized in countries such as the U.S. With a help of a national survey from the U.S., we examine the associations between media literacy variables and willingness to perform recommended COVID-19 related health behavior. Moreover, we also examine the moderating role of conservative media use in this relationship. Our findings show that conservative media use was negatively associated with these protective behaviors, and that both media literacy variables were positively related with willingness to perform recommended COVID-19 related health behavior. Our results show that media literacy can mitigate some of the impact of conservative media use on individuals. Our findings help understand the complexity of protective behavior against the virus during a highly politicized pandemic

Disclosing Extra-Dyadic Involvement (EDI): Understanding Attitudes, Subjective Norms, and Perceived Behavioral Control

Extra-dyadic involvement (EDI) is a complex issue that affects many individuals, couples, and families. One important, relatively unexplored issue concerns the disclosure of EDI. Despite some scholarly discourse on whether disclosure should be facilitated in a therapeutic context (e.g., Butler et al. in J Marital Fam Ther 35:125–143, 2009; Butler et al. in Am J Fam Ther 36:265–283, 2008), empirical research has not studied the intrapersonal or interpersonal processes related to disclosure. In this study, we explored potential factors involved in the decision to disclose EDI by looking at the relationships among attitudes towards EDI (in terms of perceived justifications and costs), subjective norms (obligation to disclose), and perceived behavioral control (difficulty) associated with EDI disclosure. Our sample included 337 individuals enrolled in at least one university course at one of three geographically distinct universities. Findings indicate that more permissive attitudes towards EDI are not significantly associated to the perceived difficulty in disclosing EDI or the obligation associated with disclosing EDI involving sexual intercourse. However, more permissive attitudes are related to lower felt obligation to disclose EDI that does not involve direct sexual intercourse. Conversely, more restrictive attitudes towards EDI (perceived severity, degree of perceived upset, and how detrimental it is perceived to be to the relationship) predicted greater difficulty but also greater obligation in disclosing all forms of EDI. Specific implications of these findings, including potential implications for therapy, are discussed. Overall, this study provides preliminary information regarding potentially useful factors to consider in understanding the EDI disclosure process that may also be useful in developing intervention points in therapy

How Media Literacy, Trust of Experts and Flu Vaccine Behaviors Associated with COVID-19 Vaccine Intentions

To assess how previous experiences and new information contributed to COVID-19 vaccine intentions. Online survey (N = 1264) with quality checks. Cross-sectional U.S. survey fielded June 22-July 18, 2020. U.S. residents 18+; quotas reflecting U.S. Census, limited to English speakers participating in internet panels. Media literacy for news content and sources, COVID-19 knowledge; perceived usefulness of health experts; if received flu vaccine in past 12 months; vaccine willingness scale; demographics. Structural equation modelling. Perceived usefulness of health experts ( = .422, < .001) and media literacy ( = .162, < .003) predicted most variance in vaccine intentions (R-squared=31.5%). A significant interaction ( = .163, < .001) between knowledge ( = -.132, = .052) and getting flu shot ( = .185, < .001) predicted additional 3.5% of the variance in future vaccine intentions. An increase in knowledge of COVID-19 associated with a decrease in vaccine intention among those declining the flu shot. The interaction result suggests COVID-19 knowledge had a positive association with vaccine intention for flu shot recipients but a counter-productive association for those declining it. Media literacy and trust in health experts provided strong counterbalancing influences. Survey-based findings are correlational; thus, predictions are based on theory. Future research should study these relationships with panel data or experimental designs

Youth Perspectives on the Effects of a Family-centered Media Literacy Intervention to Encourage Healthier Eating

A pretest-posttest field test with control group (N = 189 parent-child dyads) tested a structural model representing youths' (ages 9-14) perspectives to examine the efficacy of a family-centered, media literacy-oriented intervention promoting fruit and vegetable consumption. The intervention facilitated critical discussion about nutrition and media, mentored by the parent. Results showed that youths' increases in fruit and vegetable consumption flowed from parent-child discussion of nutrition labels, which was predicted by child-initiated discussion, critical thinking about media sources, and critical thinking about media content. Multivariate analyses revealed that the intervention was productive for all participating age groups and for all dependent variables. The results suggest that a developmental progression from critical thinking about source to critical thinking about content affects behavior change and can be catalyzed through media literacy education and encouragement to discuss media messages (i.e. practice) with parents

Indonesia's Forest Moratorium: Impacts and Next Steps

The authors identify opportunities for progress with the recently extended Indonesian forest moratorium, a policy aiming to protect an area the size of Japan from development

Media literacy's role in the mitigation of disinformation effects on substance misuse

Objective: Misinformation and substance use both increased substantially during the COVID-19 pandemic. This study examined potential links between misinformation beliefs and substance use among adults, along with the potential for media literacy to mitigate misinformation's influences on problematic use of widely available substances of misuse.Method: Structural equation modeling (SEM) was used to test a theoretical model of media literacy's effects on substance use, fully mediated by disinformation beliefs, with a nationally representative sample of U.S. adults recruited through a Qualtrics panel of adults using census-based quotas for geographic region, population density, ethnic diversity and gender (N = 1264). The sample was 51.5% male (N = 651); 46.7% female (N = 591); 1.1% nonbinary (N = 13); and 0.7% (N = 9) not reporting.Results: Media literacy for source of news positively associated with media literacy for content of news (b = 0.814, p < 0.001). Media literacy for content of news then positively associated with science media literacy (b = 0.192, p < 0.001). Science media literacy then negatively associated with disinformation beliefs (b = -0.586, p < 0.001), and COVID-19 disinformation beliefs associated with an increase in substance use (b = 0.466, p < 0.001). Disinformation beliefs also associated with alcohol and sleep medication co-use (odds = 1.956, p < 0.05).Conclusions: Results demonstrate media literacy's value for substance misuse prevention and effective public health messaging