Motivation-based Market Segmentation in Rural Tourism: the Case of Sámán, Iran

Market segmentation is a pivotal and under-investigated issue when evaluating decision-making processes and motivational factors shaping rural tourism. The present study has examined market segments of rural tourists in Iran based on their socio-demographic attributes, travel characteristics and preferred leisure activities, profiling rural tourists on the base of their motivational background. The survey results indicated that rural tourism in the study area is a heterogeneous market, whose development depends on general trends in Middle East tourism market. A comprehensive knowledge of rural tourism actors may help formulating appropriate marketing strategies for internal areas destined to tourism growth

Location Study for Regional Museum in Province of

Golestan Province is located in the north of Iran. This province is cradle of Tabari civilization. Through discoveries in previous years, a lot of historical and archeological items have been obtained, which are now known as historical and archelogical wealth of Iran. Making people familiar with such cultural and artistic honors and civilization of our fathers and encouraging national pride and patriotism are possible through establishment of museums. Since museums are one of the tourism infrastructures and vital for the development of such industry, it is required to establish museums for implementing tourism development policies and increasing tourism- related incomes in national and regiona