Analisis Desain Komunikasi Visual sebagai Subjek Pelestarian Seni Budaya dan Kearifan Lokal Minangkabau

This research stems from the analysis and review process of the field of Visual Communication Design (VCD) as one of the disciplines that contribute to the preservation of Minangkabau culture and local wisdom. From several research findings, it is evident that VCD can be considered as an academic discipline, and more narrowly, visual communication design media can be employed as a subject in preserving Minangkabau culture and local wisdom. One of the objectives of this research is to underscore that the field of visual communication design, as a subject, can be utilized to promote efforts to preserve and enhance the existence of this discipline in conserving the culture. The research methodology adopted for this study is qualitative (literature review and content analysis). Data were collected through the process of analyzing and reviewing books, journals, articles, and works produced through visual communication media. The research results manifest in descriptive statements that emphasize visual communication design's potential as a medium for preserving Minangkabau culture and local wisdom. Furthermore, this research can be used as a reference and can contribute to the development of the curriculum in the case study area, namely the Visual Communication Design program located in West Sumatr

The Branding of Kampung Adat Rimbo Tarok Gunung Sariak Village as a Cultural Tourism Attraction

Branding is the process of building a brand to form an image or brand image. One of the thematic villages is Kampung Adat Rimbo Tarok, Gunung Sariak. This village has the potential to develop as an area that can become a thematic village in Padang City. Kampung Adat Rimbo Tarok exhibits unique characteristics, which include traditional house buildings and traditional cultural arts activities. The area of  Kampung Adat Rimbo Tarok has not been significantly branded as no promotional media and information are found, and the area has not been properly managed. As a result, not many people know about the existence of this thematic village. These problems inspired the authors to conduct community service activities in this village. The community service aims to brand the village as a thematic village, a program of the local government of Padang City. The local government turns the village into a cultural tourism area. Departing from the facts described, the author intended to brand the area, starting from forming the regional brand or logo to other supporting branding media, such as an information board and other relevant media for branding design. The design stages use the 4D (four D), which is used in designing a design idea and follows stages from defining to dissemination. The expected result of these community service activities is to achieve a cultural tourism identity attached to the community, ranging from the visual identity, corporate media, and sign systems that partners or the local government can implement in local villages

Kajian Ikonografis Senjata Tradisional Kurambiak Minangkabau Cakar Harimau Sumatera

Dalam pengkajian sebuah karya seni, kajian pertama yang dilakukan adalah kajian pra-ikonografis. Kajian ini adalah kajian yang mengambil teori Erwin Panofsky, dimana kajian ini merupakan kajian primer yang melihat bentuk asli dari objek seni yang sifatnya faktual dan ekspresif. Di daerah Minangkabau salah satu senjata yang memiliki nilai sejarah ialah kurambiak /karambiak atau biasa disebut kerambit. Kurambiak memiliki banyak filosofi atau makna bagi masyarakat Minangkabau. Dimulai dari bentuk hingga pemakaian kurambiak yang masih dalam penelitian kualitatif dalam informasi dari kaba (kabar) oleh pemangku adat. Dalam penelitian ini penulis akan memakai suatu metode pengkajian tiga tahapan yang di kemukakan oleh Erwin Panofsky dalam bukunya “Meaning in The Visual Art”. Tiga tahapan tersebut adalah Pra-Ikonografis, konografi dan Ikonologi. Pada tahapan Pra-Ikonografis terbagi menjadi dua bagian yaitu elemen desain dan prinsip desain. Penelitian ini berfungsi untuk menjaga atau melestarikan warisan budaya Minangkabau dan menjadi acuan untuk membahas warisan benda seni secara visual

Perancangan Motion Comic Kaba Minangkabau Puti Nilam Cayo

Kaba merupakan sastra tradisional yang berkembang dikalangan masyarakat Minangkabau. Sastra lisan berbentuk prosa berirama ini menceritakan tema yang bermacam-macam, seperti cerita rakyat, kisah perjuangan pahlawan, petualangan maupun kisah percintaan. Puti Nilam Cayo adalah cerita klasik Minangkabau dalam bentuk kaba. Untuk menarik minat generasi sekarang akan Kaba Minangkabau terutama cerita Puti Nilam Cayo, maka akan dirancang media digital motion comic. Metode perancangan pada karya motion comic ini akan mengadaptasi metode Alih Wahana dan untuk menganalisa dipakai metode analisis SWOT (Strenght, Weakness, Opportunity, dan Threat) yang secara khusus melihat dari aspek mengevaluasi target audiens.Perancangan diharapkan menjadi media edukasi dan menghasilkan karya seni digital yang menjadi media alternatif untuk menelusuri cerita dari Kaba Puti Nilam Cayo