The Relationship between Co-Creation Value and Facebook Shopping

This study aims to examine the factors that contribute Facebook shopping. As a conceptual paper, this research explores the prime factors of online shopping by evaluating co-creation value as a predictor which might influence on customer\u27s intention in Facebook shopping. This study covers a quantitative research. All of the respondents were recruited on a voluntary basis. The population will be used in this research is the Internet users in Malaysia. The target respondents of this study are the consumers who have experience in online shopping in Facebook. In this research, the lowest respondents from the individual Internet users are not predicted to be less than 400. The data collection will be carried out via email questionnaire. Multiple regression analysis will be employed to elucidate the relationship between the variables to obtain an equation that represents the best prediction of dependent variable from the independent variable. Considering the nature of the study, the complexity of the research model and the relatively small sample size, Partial Least Squares (PLS) are selected as the statistical tool to analyse the quantitative data. Using the Theory of Reasoned Action (TRA), the finding of the study expects to contribute to the practitioners in the e-marketing sector with valuable insights on the important of co-creation value in stimulating their intention in buying online via social networking as Facebook

Examining the Effect of Customer Satisfaction towards Repurchase Intention: A Study of Hotel Sector in Selangor, Malaysia

This paper is attempting to verify the effect of customer satisfaction on repurchase intention in hotel industry in Shah Alam, Selangor. As a conceptual paper, the research is considered as a quantitative study. Respondents from 400 consumers are used and will be recruited on a voluntary basis. Considering the nature of the study, the complexity of the research model and the relatively small sample size, analysis of moment structure (AMOS) is selected as the statistical tool to analyse the data. The finding of the study expects to contribute to the marketers as well as practitioners with the valuable insight on the crucial of customer satisfaction and repurchase intention in the hotel sector

Investigating Service Quality on Repurchase Intention: A Study of Low-Cost Airline Carriers in Malaysia

The paper attempts to investigate the relationship between service quality towards repurchase intention in passengers of two low-cost carriers offering airlines service in Malaysia. This study covers a quantitative research. All of the respondents are recruited on a voluntary basis. The target respondents of this study are among the passengers who had travelled on low-cost airline carriers in Malaysia. In this research, the lowest respondent are not predicted to be less than 400. The finding of this study expected to contribute to be practitioner as well as marketer the essential of service quality and passenger satisfaction in determining of behaviour intention of passenger of low-cost airline carriers

Does Repurchase Intention lead to successful Online Travel Agent?: An Analysis of Consistent Partial Least Squares

In the current competitive digital economy, repurchase intention has emerged as much coveted element among online retailers. This study examines how website personality dimensions effect on repurchase intention in the online travel agent websites among Malaysian consumers. This study covers a quantitative research. The target respondents of this study were Malaysian consumers who experienced purchasing through the online travel agent websites. The finding shows that if the average level of sincerity, excitement, competence and sophistication are high simultaneously, then the likelihood of repurchase intention should be high. Future research endeavors can perhaps extend this model include non-commercial websites, covering a wider geographical region and various consumer cohorts while exploring travel agent web syndication, a spin-off from the repurchase-loyalty concept