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58 research outputs found

Markendifferenzierung – Arten, Wege und Möglichkeiten

Author: D. Ogilvy
H. Bauer
J.L. Aaker
Publication venue: 'Springer Science and Business Media LLC'
Publication date: 01/01/2010
Field of study

Infusing business and brand strategies into account planning

Author: Aaker J.L.
Abell D.F.
Baskin M.
Hill C.W.L.
Porter M.E.
Rob Osler
Publication venue: 'Emerald'
Publication date
Field of study

A value based orientation to new product planning

Author: Aaker D.
Forbes J.L.
Ford G.T.
Monroe K.B.
Rockefeller D.
Rogers E.M.
Tridib Mazumdar
Publication venue: 'Emerald'
Publication date
Field of study

A Curious Case of Business-media Brand Personality Scale

Author: Aaker J.L.
Aurifeille J.M.
Koebel M.-N.
Lee M.Y.
Qimei C.
Shea C.Z.
Valette-Florence R.
Wilkinson A.
Publication venue: 'SAGE Publications'
Publication date
Field of study

Using Brand Personality to Enhance Brand Trust and Perceived Value: An Empirical Study of the Brand Lux

Author: Aaker J.L.
Biel A.
Dodds W.B.
Fiske S.T
Fournier S.
Kotler P.
Nunnally J.C.
Plummer J.T.
Wysong S.
Zhang M.
Publication venue: 'SAGE Publications'
Publication date
Field of study

Sports Sponsorship and Brand Personality - The Ryder Cup Team and IBM

Author: Aaker A.A.
Aaker D.A.
Aaker J.L
Abrams B.
Brooks C.
Churchill G. A.
Clinton R.
Cornwell B.T.
Crimmins J.
Easterby-Smith M.
Fournier S
Gilmore G.W.
Gratton C.
Gwinner K.P.
Irwin R.L.
Keller K. L.
Keller K.L.
Kolah A.
Kotler P.
Levy S.J.
Musante M.
Otker T
Plummer J.T.
Stipp H
Publication venue: 'Emerald'
Publication date
Field of study

Private Label Imitation of a National Brand: Implications for Consumer Choice and Law

Author: Aaker David A.
Allen M.J.
Fiske Susan T.
Hupman Roberta
McFadden Daniel
Merges Robert P.
Rothman Jennifer
Simonson Itamar
Swann Jerre B.
Zaichkowsky J.L.
Publication venue: 'American Marketing Association (AMA)'
Publication date
Field of study

The Joint Spatial Representation of Multiple Variable Batteries Collected in Marketing Research

Author: Aaker D.A.
Anderson E. B.
Carroll J. Douglas
Carroll J. Douglas
De Leeuw J.
Dempster A.P.
DeSarbo W.S.
Green Paul E.
Green Paul E.
Shocker A.
Titterington D.M.
Wind Y.
Zinnes J.L.
Zinnes J.L.
Publication venue: 'American Marketing Association (AMA)'
Publication date
Field of study

The effect of employee behavior on brand personality impressions and brand attitudes

Author: AA Grandey
C Sedikides
C. Yoon
Daniel Wentzel
DT Gilbert
E Cowley
EP Thompson
F.R. Kardes
G.V. Johar
I. Altman
J.L. Aaker
J.L. Aaker
J.L. Hilton
JB Ruscher
JL Hilton
L.A. Crosby
L.L. Price
LA Bettencourt
LL Berry
M Rothbart
M. T. Crawford
M.J. Bitner
N. Bendapudi
NL Collins
O. Klein
P. Aggarwal
R Harré
R. Ahluwalia
RL Hess Jr
RM Baron
S. Matta
S.T. Fiske
SL Neuberg
VY Yzerbyt
Z Kunda
Z Kunda
Z Kunda
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Ownership Structure and Branding Strategies

Author: Aaker D.
Barnes J.G.
Berle A.A.
Brouard F.
Charreaux G.
Cohn T.
Couderc J.P.
Coupal M.
Domergue M.
Gustafsson V.
Julien P.A.
Le Roy F.
Porter M.E.
Vidic F.
Ward J.L.
Publication venue: 'SAGE Publications'
Publication date
Field of study

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