7 research outputs found

    Proposition D’une Demarche De Gestion Pour Reduire Les Risques De Conduite Des Projets D’implementation Des ERP Logistique

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    The logistics activity exercise is in fact submitted to several constraints related to physical, financial and information flows; it also requires operational expenses optimization, compliance with performance indicators and processes control. Being structured in different integrated modules, the ERPs provide operational, tactical and strategic planning features that allow the company to balance its supply and demand plans. Although project management practices are considered effective nowadays, many companies are still struggling to implement these ERPs and automate the various logistics processes: indeed the situation of such projects becomes uncontrollable or they are abandoned. It is therefore appropriate to consider, in this article, the main risks that may arise during the logistics integration in the ERPs; then try to explain the most adequate governance to implement in order to reduce their impact

    Financial Exclusion in Morocco: Environmental Impact and Explanation through the application of Grounded Theory

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    With the establishment of the national strategy for financial inclusion in 2015, Morocco launched a challenge to the promote access and use of basic financial products and services such as opening a bank account, savings and insurance while dealing with the various factors and obstacles contributing to financial exclusion. The objective of this paper is to explain the factors of financial exclusion in Morocco and their impact on the environment. To achieve this objective, we have adopted a method based on the application of grounded theory while making a study that is both qualitative and quantitative through a questionnaire and semi-structured interviews conducted on the Moroccan population aged 18 years and above for a period of two months (April and May 2023) using data processing software such as SPSS and N’vivo. The results show that there are several factors that lead to financial exclusion, mainly : lack of trust in financial institutions, low level of education and financial knowledge, lack of financial products and services adapted to the needs of individuals and companies such as loans granted to finance environmental protection projects. To reduce and curb these obstacles, it is recommended to develop financial education programs, and to strengthen the transparency and accountability of financial intuitions

    Managing ERP Projects Implementation: Multidimensional Analysis of Failure Causes

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    Due to the persistence of failure to conduct information systems implementation projects, and because of the lack of researchers' consultation on the key factors of project management success, it is advisable to broaden the reflection on the main factors of failure and success, taking into account the contexts specific to each project. This paper lies within an exploratory approach, trying to identify the success factors of managing ERP implementation projects within companies, and proving the existence of strong interactions between the three project phases. It also tries to explain that project management should not be executed independently of the initial business plan. The methodological approach applied in this research is not part of a linear approach that investigates a phenomenon known in advance; it aims at building knowledge based on qualitative and empirical data. It is a combination of Maxwell's qualitative and empirical research' foundations, as well as the principles of grounded theory used in qualitative analyses in which the studied sample's size is not known in advance. The article showed that the success of ERP implementation is not as obvious, it should not be perceived separately from the study and exploitation's stages. In fact, it is the outcome of an appropriate preparation during the pre-project stage, optimized implementation during the project's conducting stage, as well as satisfaction of final users. This complexity requires the involvement of all stakeholders as well as agility at all levels. Thus, the stakeholders are required to take into account all events and possibilities that may affect the course of the software implementation project. At this level, defining a management approach and setting up a structure dedicated to that project becomes a must. &nbsp

    L’influence Des Pratiques Marketing Des Laboratoires Pharmaceutiques Sur L’éthique De La Fonction Médicale Au Maroc

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    In Morocco and unlike the first world countries, and with the absence of the ethical code of medical promotion, a lot of pharmaceutical companies use the gifts policy in order to influence the doctors prescribing to the patients. Concerning the Moroccan pharmaceutical industry, a study made by the competition council in 2011 showed that the existence of dubious practices that goes against the patient’s interest. These practices are often materialized by public relations actions between the stakeholders operating in the medical field in the doctor’s favor, especially the aspects of the heavy and expensive pathologies. While medicine is usually governed by some very strict rules of ethnics and morals, this article aims to analyze the nature of the links that governs the relationship between the pharmaceutical laboratories and the doctors of different specialties; different scales and different areas in Morocco. The article will present a set of elements that demonstrate on the basis of the sample studied that the relationship between the various stakeholders operating in the medical sector is still not healthy, and that it is strongly impacted by material interests. to the detriment of patients, hence the need to involve professional and state actors for the implementation of a strict ethical code

    Les effets de la guerre russo-ukrainienne sur le mouvement des Firmes multinationales au Maroc : une nouvelle opportunité géoéconomique et géopolitique

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    In the context of the Russo-Ukrainian crisis, a crisis that has disrupted the international order, multinational firms were not immune to the adverse effects of this crisis, pushing these firms to adjust their implantation strategies while considering the geopolitical dimension and the upheavals that the world has experienced. Morocco, as a country with significant advantages, must seize this opportunity and leverage its political stability and geographical position to intensify the flow of Foreign Direct Investments (FDIs) to its territory, a determining factor in the geo-economic and geopolitical power of states in a globalized context. Our research is based on a systematic approach to the literature of geopolitics, geostrategy, and geoeconomics, combined with a critical analysis of contemporary trends. This study aims to understand how this crisis influences the evolution of geopolitics and the geoeconomics of multinational companies (MNCs). In this regard, we conducted research to first determine the theoretical framework in which we examine the conceptual evolution of geopolitics and the contemporary developments that have led to the geoeconomics of MNCs, highlighting the challenges that arise for these firms. Subsequently, we analyze the impact of the Ukrainian war on the movement of MNCs, reviewing the specific impacts of the Russo-Ukrainian crisis on MNCs, including changes in their implantation strategies. We also assess the consequences of the crisis for Morocco as a potential destination for Foreign Direct Investments. Finally, we emphasize Morocco's geopolitical advantages and how it can capitalize on the current situation. This research aims to contribute to the understanding of the geo-economic and geopolitical implications of the Russo-Ukrainian crisis on MNCs and provide valuable insights for policymakers and economic stakeholders.   Keywords: Multinational Firms, Geopolitics, Geoeconomics, Geostrategy, Ukrainian Crisis Classification JEL: F01, F02 Paper type: Theoretical ResearchDans le contexte de la crise russo-ukrainienne, une crise qui a bouleversĂ© l’ordre international, les firmes multinationales n’étaient pas Ă  l’abri des effets nĂ©fastes de cette crise qui pousse ces firmes Ă  modifier leurs stratĂ©gies d’implantation tout en prenant en considĂ©ration la dimension gĂ©opolitique et les bouleversements qu’a connus le monde. Le Maroc en tant qu’un pays qui dispose des atouts Ă©normes doit saisir cette opportunitĂ© et profiter de sa stabilitĂ© politique et sa position gĂ©ographique afin d’intensifier les flux des IDE sur son territoire, une variable dĂ©terminante dans la puissance gĂ©oĂ©conomique et gĂ©opolitique des États dans un contexte mondialisĂ©. Notre recherche repose sur une approche systĂ©matique de la littĂ©rature gĂ©opolitique, gĂ©ostratĂ©gique et gĂ©oĂ©conomique, combinĂ©e Ă  une analyse critique des tendances contemporaines. Cette Ă©tude vise Ă  comprendre comment cette crise influence l'Ă©volution de la gĂ©opolitique et de la gĂ©oĂ©conomie des firmes multinationales. Dans ce sens on a fait un travail de recherche pour dĂ©terminer en premier lieu le Cadre thĂ©orique dont lequel nous examinons l'Ă©volution conceptuelle de la gĂ©opolitique et les Ă©volutions contemporaines qui ont conduit Ă  la gĂ©oĂ©conomie des FMN en mettant en lumière les enjeux qui en dĂ©coulent pour les FMN. Ensuite L'impact de la guerre ukrainienne sur le mouvement des FMN : Nous passons en revue les impacts spĂ©cifiques de la crise russo-ukrainienne sur les FMN, y compris les modifications de leurs stratĂ©gies d'implantation. Les consĂ©quences de la crise pour le Maroc, en tant que destination potentielle d'IDE : Enfin, nous mettons en avant les atouts gĂ©opolitiques du Maroc et la manière dont il peut tirer parti de la situation actuelle. Ce travail de recherche vise Ă  contribuer Ă  la comprĂ©hension des implications gĂ©oĂ©conomiques et gĂ©opolitiques de la crise russo-ukrainienne sur les FMN et Ă  fournir des perspectives prĂ©cieuses pour les dĂ©cideurs politiques et les acteurs Ă©conomiques.   Mots clĂ©s : Firmes Multinationales, GĂ©opolitique, GĂ©oĂ©conomie, GĂ©ostratĂ©gie, Crise Ukrainienne JEL Classification : F01, F02 Type du papier : Recherche ThĂ©oriqu

    Financial Exclusion in Morocco: Environmental Impact and Explanation through the application of Grounded Theory

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    With the establishment of the national strategy for financial inclusion in 2015, Morocco launched a challenge to the promote access and use of basic financial products and services such as opening a bank account, savings and insurance while dealing with the various factors and obstacles contributing to financial exclusion. The objective of this paper is to explain the factors of financial exclusion in Morocco and their impact on the environment. To achieve this objective, we have adopted a method based on the application of grounded theory while making a study that is both qualitative and quantitative through a questionnaire and semi-structured interviews conducted on the Moroccan population aged 18 years and above for a period of two months (April and May 2023) using data processing software such as SPSS and N’vivo. The results show that there are several factors that lead to financial exclusion, mainly : lack of trust in financial institutions, low level of education and financial knowledge, lack of financial products and services adapted to the needs of individuals and companies such as loans granted to finance environmental protection projects. To reduce and curb these obstacles, it is recommended to develop financial education programs, and to strengthen the transparency and accountability of financial intuitions

    Les répercussions de l’exclusion financière au Maroc sur l’environnement : analyse à travers l’application de la théorie enracinée

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    Le Maroc a lancé une initiative en 2015 visant à favoriser l’accès et l’utilisation, des ménages et entreprises, à des services financiers de base, tels que l’ouverture de comptes bancaires, la souscription de prêts, l’épargne et l’assurance et ce dans le cadre de sa stratégie nationale d’inclusion financière. Cependant, l’exclusion financière reste un défi majeur, avec des facteurs et des obstacles qui entravent cet objectif. Dans cette étude, nous cherchons à explorer en profondeur ces facteurs d’exclusion financière au Maroc et à comprendre leur impact sur l’environnement. Notre approche de recherche repose sur l’application de la théorie enracinée, combinant des méthodes qualitatives et quantitatives. Nous avons mené une étude en utilisant des questionnaires et des entretiens semi-directifs auprès de la population marocaine âgée de 18 ans et plus pendant deux mois (avril et mai 2023), et avec utilisation des logiciels tels que SPSS et N’vivo pour analyser les données. Les résultats mettent en évidence plusieurs facteurs contribuant à l’exclusion financière, dont la défiance envers les institutions financières, le faible niveau d’éducation et de connaissances financières, ainsi que l’absence de produits et services financiers adaptés aux besoins individuels et aux besoins environnementaux, tels que le financement de projets de préservation de l’environnement. Pour surmonter ces obstacles, il est crucial de développer des programmes d’éducation financière et de renforcer la transparence et la responsabilité des institutions financières
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