Case Study Method and Research Design: Flexibility or Availability for the Novice Researcher?

Case study is prominent in qualitative research literature, yet the methodologists do not have a full consensus on whether it is an approach, a method, a methodology or a design. Perhaps this flexibility contributes to ambiguity for the burgeoning researcher. The works of prominent methodologists, namely Robert Yin, Sharan Merriam, Robert Stake are explored as I attempt define case study and then explain how I have utilised ‘An Interactive Model of Research Design’ (Maxwell, 2009) as a ‘road map’ for engaging case study to investigate current practices in inclusivity and wellbeing. My contribution is to be a provocateur and explore the question: how do you surface deep knowledge in your interview participants? This chapter is designed to contribute knowledge to the field of research, specifically methodological information for the novice researcher considering using case study as a research method. Dually this chapter seeks to bring into focus examples of case study method applied to explore inclusion and wellbeing

Inside the Small Island Economies

The extant literature presents antecedents of loyalty into four groups: characteristics of the environment, characteristics of the dyadic relationship, characteristics of the consumer, and consumer perceptions of the relationship with the marketing firm. However, it pays little to no attention to the antecedents of loyalty in small island economies. Prior research on small island economies is heavily focused on cultural, environmental, and macro-economic issues. Thus, the focus of this chapter is to capture antecedents that are cognizant of the distinct market conditions that potentially impact customer loyalty within the telecommunications sector. It seeks to advance understanding of loyalty in Business-to-Business (B2B) relationships in the context of a small island economy and identify triggers and determinants to convert passively loyal customers into actively loyal customers