13 research outputs found
The Effects of Local People’s Perception about Corporate Association with Their Region and Their Local Concern on Corporate Image, Customer Loyalty, and Brand Attitude
No full textExploration of Strategic Public Relations Method Based on Experts’ Perception on the Present Condition of Local Newspapers : Focusing on Management Structure, Niche Market, Local Contents, and Target Segmentation
No full textWhich Motives for Local Newspaper Use and Reasons of onuse are Influential in Local Newspaper Use?: Based on a Survey for Local People
No full textCompany Workers’ Perception and Attitude Toward Companies’ Social Devotion Activity: A Typological Approach by Q-methodology
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Effect of Program Field, Geographic Area, and Employee Participation on Business-Fit Corporate Social Responsibility Activities
No full textKorean Public Relations Practitioners’ Perceptions of “Public Relations” and “Corporate Social Responsibility” An Exploratory Study
No full textA study on online word-of-mouth effect through blog reviews on fashion products - Based on the theory of planned behavior -
No full textCorporate Social Responsibility in China: Consumers’Attributions and Performance on CSR Activities
No full textThe Role of Consumer Ethnocentrism Explaining the Effect of CSR Authenticity of A Global Company
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