28,308 research outputs found

    Absurdos digitales: una serie de podcast sobre redes sociales y cultura pol铆tica contempor谩nea

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    Trabajo Final para optar al grado acad茅mico de Licenciatura en Comunicaci贸n Social, Universidad Nacional de C贸rdoba (in茅dita). Calificaci贸n: 10 (diez) Orientaci贸n radiof贸nica鈥淎bsurdos Digitales: Un podcast sobre redes sociales y cultura pol铆tica contempor谩nea鈥 es un producto sonoro presentado en formato podcast como propuesta de trabajo final para la Licenciatura en Comunicaci贸n Social. Este trabajo tiene como objetivo generar una reflexi贸n en torno a los nuevos repertorios de acci贸n pol铆tica en redes sociales y a las modalidades que adopta el debate p煤blico en el espacio digital. Para ello, nos centramos en el an谩lisis de dos fen贸menos de la cultura digital que canalizan discursos pol铆ticos en redes sociales: los memes y las fake news. La producci贸n cuenta con dos piezas sonoras que corresponden a los primeros episodios de la serie y abordan respectivamente el uso pol铆tico de los memes y el empleo estrat茅gico de las fake news como elementos constitutivos de la comunicaci贸n pol铆tica. El an谩lisis toma como referencia los principales discursos y eventos que conciernen a la pol铆tica nacional e internacional de la 煤ltima d茅cada (2010-2020), a los fines de ejemplificar lo expuesto con una realidad actual. Esta propuesta parte de una premisa en torno a la consolidaci贸n de las redes sociales como espacio p煤blico de encuentro y debate ciudadano y de la inquietud por abordar los desaf铆os que transitamos como sujetos pol铆ticos frente al desarrollo de las tecnolog铆as de comunicaci贸n e informaci贸n. El producto es el resultado de una instancia de relevamiento te贸rico, un trabajo de recolecci贸n de informaci贸n mediante entrevistas y un proceso de producci贸n y dise帽o sonoro. Es una iniciativa que propone aportar a la comprensi贸n de nuestras pr谩cticas digitales cotidianas como actos pol铆ticos transformadores, a los fines de construir herramientas para mejorar nuestra experiencia como usuarios de redes sociales y enriquecer nuestra participaci贸n en espacio p煤blico digital. Por 煤ltimo, nos proponemos utilizar la diversidad de recursos sonoros y radiales existentes y atender a la potencialidad expresiva de lo sonoro para generar un producto atractivo y entretenido a la escucha, capaz de interpelar a una audiencia usuaria de redes sociales.Fil: Hern谩ndez Mazzola, Diego Ernesto. Universidad Nacional de C贸rdoba. Facultad de Ciencias de la Comunicaci贸n; Argentina.Fil: Stejman, Debora. Universidad Nacional de C贸rdoba. Facultad de Ciencias de la Comunicaci贸n; Argentina

    Sponsorship image and value creation in E-sports

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    .E-sports games can drive the sports industry forward and sponsorship is the best way to engage consumers of this new sport. The purpose of this study is to examine the effect of sponsorship image and consumer participation in co-creation consumption activities on fans鈥 sponsorship response (represented by the variables interest, purchase intention and word of mouth) in e-sports. Four antecedent variables build sponsorship image (i.e., ubiquity of sport, sincerity of sponsor, attitude to sponsor and team identification). A quantitative approach is used for the purposes of this study. Some 445 questionnaires were filled in by fans who watch e-sports in Spain; these are analyzed using partial least squares structural equation modeling (PLS-SEM). The outcomes show that sponsor antecedents are crucial factors if a sponsor wants to change their sponsorship image and influence sponsorship response, and that it is also possible to use participation to improve responsesS

    An谩lisis y desarrollo de la campa帽a publicitaria para Cocos y Lucas

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    Esta investigaci贸n es pertinente para la marca Cocos y Lucas, un producto del BCP, puesto que consiste en el desarrollo de la campa帽a de comunicaci贸n 360 para su relanzamiento a nivel nacional, resaltando sus principales atributos como la inmediatez y seguridad que son parte de su valor diferencial dentro del sector fintech en el mercado peruano. De esta manera, el objetivo de este trabajo es elaborar una campa帽a publicitaria a nivel nacional que comunique la nueva funcionalidad del producto a los diversos targets: Cocos y Lucas es una casa de cambio digital para todos los peruanos sin importar el banco al que pertenezcan. El trabajo de campo realizado se bas贸 en la selecci贸n de una muestra homog茅nea no probabil铆stica de hombres y mujeres entre 25 a 55 a帽os que pertenecen al NSE A/B. La investigaci贸n tiene un enfoque mixto, ya que se aplicaron encuestas, entrevistas a profundidad y etnograf铆a digital. Los resultados encontrados fueron los siguientes: en primer lugar hab铆a un alto desconocimiento de la marca por parte de nuestro p煤blico objetivo; en segundo lugar, muchos de estos ten铆an un rechazo a las casa de cambio digitales ya que las consideraban tediosas, no entend铆an c贸mo utilizarlas y les causaban desconfianza; en tercer lugar, de las personas que s铆 conoc铆an Cocos y Lucas, la raz贸n por la cual no utilizaban la aplicaci贸n era porque no cre铆an en la propuesta de valor de la marca acerca de que tiene un tipo de cambio 鈥渂uenazo鈥; finalmente, el target que s铆 conoc铆a la marca tambi茅n la asociaba directamente al uso exclusivo de clientes BCP. Por ello, se propone, darle un giro a la estrategia de marca, retirando de su comunicaci贸n el tipo de cambio 鈥渂uenazo鈥, y generando una conexi贸n con sus clientes a partir de sus necesidades, resaltando los siguientes atributos: Cocos y Lucas es una casa de cambio digital para todos los peruanos, es f谩cil, r谩pida y segura de utilizar y tiene un amplio rango horario.This research is relevant for Cocos y Lucas, a digital product of BCP, since it consists of the development of a 360潞 communication campaign for its national relaunch, highlighting its main attributes such as immediacy and security that are part of its differential value strategy within the fintech sector in the Peruvian market. Therefore, the aim of this work is to develop an advertising campaign that communicates the new functionality of the product to its various targets: Cocos y Lucas is a digital house exchange for all Peruvians regardless of the bank to which they belong. The field work consists of the selection of a homogeneous non-probabilistic sample of 25 and 55 years old who belong to the A/B socioeconomic status. The research has a mixed focus and the applied instruments are standardized surveys, semi-structured interviews and digital ethnography. The results found were as follows: firstly, there was a high level of ignorance of the brand by our target audience; secondly, many of them had a rejection of the digital exchange houses since they considered them tedious, they did not understand how to use them and they caused mistrust; thirdly, of the people who did know Cocos and Lucas, the reason they didn't use the app was because they didn't believe in the brand's value proposition that it has a 鈥済reat鈥 exchange rate; finally, the target that did know the brand also associated it directly with the exclusive use of BCP clients. For this reason, it is proposed to give a twist to the brand strategy, removing the "great" exchange rate from its communication, and generating a connection with its customers based on their needs, highlighting the following attributes: Cocos y Lucas is a digital exchange house for all Peruvians, it is easy, fast and safe to use and has a wide time range

    Building body identities - exploring the world of female bodybuilders

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    This thesis explores how female bodybuilders seek to develop and maintain a viable sense of self despite being stigmatized by the gendered foundations of what Erving Goffman (1983) refers to as the 'interaction order'; the unavoidable presentational context in which identities are forged during the course of social life. Placed in the context of an overview of the historical treatment of women's bodies, and a concern with the development of bodybuilding as a specific form of body modification, the research draws upon a unique two year ethnographic study based in the South of England, complemented by interviews with twenty-six female bodybuilders, all of whom live in the U.K. By mapping these extraordinary women's lives, the research illuminates the pivotal spaces and essential lived experiences that make up the female bodybuilder. Whilst the women appear to be embarking on an 'empowering' radical body project for themselves, the consequences of their activity remains culturally ambivalent. This research exposes the 'Janus-faced' nature of female bodybuilding, exploring the ways in which the women negotiate, accommodate and resist pressures to engage in more orthodox and feminine activities and appearances

    Towards a sociology of conspiracy theories: An investigation into conspiratorial thinking on D枚nmes

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    This thesis investigates the social and political significance of conspiracy theories, which has been an academically neglected topic despite its historical relevance. The academic literature focuses on the methodology, social significance and political impacts of these theories in a secluded manner and lacks empirical analyses. In response, this research provides a comprehensive theoretical framework for conspiracy theories by considering their methodology, political impacts and social significance in the light of empirical data. Theoretically, the thesis uses Adorno's semi-erudition theory along with Girardian approach. It proposes that conspiracy theories are methodologically semi-erudite narratives, i.e. they are biased in favour of a belief and use reason only to prove it. It suggests that conspiracy theories appear in times of power vacuum and provide semi-erudite cognitive maps that relieve alienation and ontological insecurities of people and groups. In so doing, they enforce social control over their audience due to their essentialist, closed-to-interpretation narratives. In order to verify the theory, the study analyses empirically the social and political significance of conspiracy theories about the D枚nme community in Turkey. The analysis comprises interviews with conspiracy theorists, conspiracy theory readers and political parties, alongside a frame analysis of the popular conspiracy theory books on D枚nmes. These confirm the theoretical framework by showing that the conspiracy theories are fed by the ontological insecurities of Turkish society. Hence, conspiracy theorists, most readers and some political parties respond to their own ontological insecurities and political frustrations through scapegoating D枚nmes. Consequently, this work shows that conspiracy theories are important symptoms of society, which, while relieving ontological insecurities, do not provide politically prolific narratives

    Exploring environmental concerns on digital platforms through big data: the effect of online consumers鈥 environmental discourse on online review ratings

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    By deploying big data analytical techniques to retrieve and analyze a large volume of more than 2.7 million reviews, this work sheds light on how environmental concerns expressed by tourists on digital platforms, in the guise of online reviews, influence their satisfaction with tourism and hospitality services. More specifically, we conduct a multi-platform study of Tripadvisor.com and Booking.com online reviews (ORs) pertaining to hotel services across eight leading tourism destination cities in America and Europe over the period 2017鈥2018. By adopting multivariate regression analyses, we show that OR ratings are positively influenced by both the presence and depth of environmental discourse on these platforms. Theoretical and managerial contributions, and implications for digital platforms, big data analytics (BDA), electronic word-of-mouth (eWOM) and environmental research within the tourism and hospitality domain are examined, with a view to capturing, empirically, the effect of environmental discourse presence and depth on customer satisfaction proxied through online ratings

    Women鈥檚 Experiences of Accessing Breastfeeding and Perinatal Health Support in the Context of Intimate Partner Violence: An Interpretive Description Study

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    Background: Women experiencing intimate partner violence are at a heightened risk of negative perinatal and breastfeeding outcomes. This study explored the experiences of accessing breastfeeding support for women who endorse a history of intimate partner violence. A study of five in-depth semi-structured interviews were completed at 12-weeks postpartum with breastfeeding mothers with a history of intimate partner violence. Findings: Women expressed difficulties in accessing a healthcare provider who had specialized skill in breastfeeding support. Trust in their healthcare provider, built through displays of compassion and competence, was important to mitigate obstacles experienced during care access for this population. Trauma-and-violence-informed care principles were beneficial to the development of the therapeutic relationship in perinatal care. Women placed value on breastfeeding support received from both healthcare providers and social supports, which impacted mothers鈥 perceived breastfeeding support and self-efficacy. Further, mothers described increased levels of breastfeeding self-efficacy after engaging in a trauma-and-violence-informed care program aimed at supporting breastfeeding. Conclusions: Trauma-informed care may aid in the development of trust in the therapeutic relationship, which in turn impacts access to breastfeeding support and breastfeeding self-efficacy. The inclusion of trauma-and-violence informed principles in perinatal care may be effective at mitigating barriers to access for women who endorse a history of intimate partner violence. health care on how to employ trauma-informed breastfeeding care to may lead to better support for this population

    NFT-Related Companies: Token Sale Returns

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    Non-fungible tokens (NFTs) have emerged as a new means of digital asset ownership and many companies are building projects that revolve around the technology. These companies are blockchain-based and raise capital for their projects through cryptocurrency token sales, which have become a new mechanism of entrepreneurial finance. In a sample of 62 NFT-related companies, I examine which company, fundraising, and token sale process characteristics are associated with the performance of 7-day and 60-day market returns after a token鈥檚 public listing. A multivariate regression analysis finds that the total amount of capital raised before a token launch has a negative relationship with the 7-day and 60-day market returns. Ethereum returns, the length of the team token lock-up period and the presence of a vesting schedule have positive relationships with 60-day token returns

    Examination of a Brief, Self-Paced Online Self-Compassion Intervention Targeting Intuitive Eating and Body Image Outcomes among Men and Women

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    Ideals for appearance and body image are pervasive in Western culture in which men and women are portrayed with unrealistic and often unattainable standards (Ferguson, 2013; Martin, 2010). Exposure and reinforcement have created a culture of social acceptance and internalization of these ideals, contributing to pervasive body image disturbance (i.e., body dissatisfaction; Fallon et al., 2014; Stice, 2001; Thompson & Stice, 2001; Thompson et al., 1999). Research has suggested that body dissatisfaction is expressed differently across sexes (Grossbard et al., 2008), with attention to thin ideals among women and muscular ideals among men. Body dissatisfaction has been linked to numerous poor outcomes, including dieting, unhealthy weight control behaviors, disordered eating, and increased psychopathology. Although dieting is one of the primary mechanisms employed to reduce body dissatisfaction (Thompson & Stice, 2001), research has shown that such efforts are contraindicated as dieting predicts weight gain over time (Pietil脙陇inen et al., 2012) as well as preoccupation with food, disordered eating, eating disorders, emotional distress, and higher body dissatisfaction (Grabe et al., 2007; Johnson & Wardle, 2005; Neumark- Sztianer et al., 2006; Paxton et al., 2006; Tiggemann, 2005). Restrictive dietary behaviors suppress physiological cues to eat (e.g., hunger) that presents a vulnerability to eating in response to alternative cues, both internal (e.g., emotions) and external (e.g., availability of food). Intuitive eating is a non-restrictive approach to eating that encourages adherence to internal physiological cues to indicate when, what, and how much to eat (Tylka, 2006) and has demonstrated an inverse relationship with disordered eating, restrained eating, food preoccupation, dieting, body dissatisfaction, and negative affect (Bruce & Ricciardelli, 2016). Self-compassion, relating to oneself in a caring and supportive manner (Neff, 2003a), has been proposed as a pathway to increase intuitive eating and reduce body dissatisfaction (Neff & Knox, 2017; Schoenefeld & Webb, 2013; Webb & Hardin, 2016). Research has highlighted the efficacy of self-compassion interventions in addressing weight-related concerns (Rahimi-Ardabili et al., 2018) as well as brief experiential exercises for reducing body dissatisfaction (Moffitt et al., 2018). Additionally, there is a growing body of evidence supporting the efficacy of internet-based self-compassion interventions (Mak et al., 2018; Kelman et al., 2018; Nadeau et al., 2020). The purpose of the current study was to examine the effectiveness of a brief, self-paced online self-compassion intervention targeting body image and adaptive eating behaviors and potential mechanisms of change (e.g., self-compassion and psychological flexibility) among undergraduate men and women. This study also examined outcomes among men and women in the area of self-compassion, body dissatisfaction, and intuitive eating as research has highlighted the need to determine who benefits more from self-compassion interventions (Rahimi-Ardabili et al., 2018). The study compared a one-hour, self-guided online self-compassion intervention to an active control condition. The intervention was comprised of psychoeducation, experiential exercises, and mindfulness practice designed to increase self-compassion surrounding body image and eating behaviors. In contrast, the active control condition consisted of self-care recommendations and self-assessments for nutrition, exercise, and sleep. The study was administered over three parts (e.g., baseline, intervention, and follow-up) in which variables of interest were assessed at each time point. Outcome variables included self-compassion, intuitive eating, disordered eating, body appreciation, muscle dysmorphia, internalized weight bias, fear of self-compassion, and psychological inflexibility. Participants were randomized on a 2:1 intervention to control ratio at the second time point in order to make comparisons between groups while simultaneously having sufficient power for examining mediation and moderation within the treatment condition. Overall, 1023 individuals (64% women, Mage = 18.9, 67.4% white) signed informed consent and participated in at least one part of the study whereas 101 participants (71% women, Mage = 19.3, 71% white) completed all three study portions. As predicted, self-compassion was correlated with all variables of interest, and all study variables were correlated with each other (p < .01). In contrast to hypothesized outcomes, the self-compassion condition failed to demonstrate improvements across time or between conditions on all study outcomes. These results persisted when participants were screened for levels of intuitive eating as well. Contrary to prediction, internalized weight bias, muscle dysmorphia, and fear of self-compassion demonstrated increased levels within the intervention condition and decreases in the control condition. There were significant gender differences on multiple outcome variables, with men demonstrating higher levels of self-compassion and body appreciation whereas women endorsed higher levels of disordered eating, internalized weight bias, muscle dysmorphia, and psychological inflexibility. Additionally, there were significant gender interactions for internalized weight bias, body appreciation, and muscle dysmorphia. The interactions existed such that men demonstrated increased internalized weight bias and muscle dysmorphia across time whereas women displayed decreased weight bias and muscle dysmorphia. The opposite pattern was found within body appreciation; women demonstrated increased body appreciation across time while men reported decreased levels of body appreciation. Despite this study芒鈧劉s intent to examine underlying mechanisms of change, the condition in which participants were randomly selected did not have any relationship, positive or negative, with the outcome variables of interest. As such, mediation within the current study was not conducted as it would violate statistical assumptions required to examine this hypothesis. Finally, upon examining the moderating relationship of fear of self-compassion between self-compassion and outcome variables, there were main effects for self-compassion on intuitive eating, emotional eating, internalized weight bias, body appreciation, and psychological inflexibility as well as main effects of fear of self-compassion on psychological inflexibility. There were significant interactions for intuitive eating and emotional eating, such that as fear of self-compassion increased, the effect of self-compassion on intuitive eating decreased, and the effect of self-compassion on reducing emotional eating behaviors decreased. Overall, the brief, self-paced online intervention delivered in the current study did not prove to be an effective means for improving self-compassion, intuitive eating, body appreciation, disordered eating, muscle dysmorphia, and psychological inflexibility. Nevertheless, the relationships between self-compassion and outcome variables of interest throughout the study mirror that of the existing literature. Findings from this study, in general, were also consistent with differences between men and women despite a gap in the research for intervention outcomes. Although fear of self-compassion demonstrated a moderating effect on the relationship between self-compassion and intuitive eating as well as emotional eating, this does not account for the lack of significant findings. The context surrounding this study, such as the COVID-19 pandemic, provided a considerable challenge to examining the efficacy of the current intervention. However, the findings of this study suggest future research will likely need to identify ways to enhance the delivery of experiential exercises that encourage engagement, provide a safe and warm environment for participants, and create flexibility and willingness surrounding painful and difficult experiences in order to undermine internalized and socially accepted beliefs about body image and eating behaviors

    Transportation Planning, Policy, and Electric Micro-Mobilities: A Knowledge Synthesis of Recent Publications

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    This SSHRC-funded (Grant #972-2020-1009) scoping review synthesizes existing research (2010-2021) related to both private and shared electric micro-mobilities (i.e. e-bikes, e-scooters, e-unicycles, e-skateboards). It considers themes such as: rider demographics, usage, and motivations; mobility justice; benefits of and barriers to EMM use; safety and injuries; modal shift among forms of transportation; rider satisfaction with mode choice; environmental impact; conflict and controversy; EMM pilot programs; and EMM integration, legislation, and policy recommendations. Aside from scholarship, media reports are also included, in order to speak to the environment in which the research takes place
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