Entrepreneurship innovation using social robots in tourism: a social listening study

The tourism sector has been one of the most impacted by the COVID-19 pandemic, due to restrictions on mobility and fear of social contact. In this context, business innovation through digital transformation is presented as a great opportunity for the tourism industry and the inclusion of social robots in service tasks is an example. This transformation requires new methodologies, skills and talent that must be promoted to improve the innovative tourism ecosystem. With this research, we try to determine how the inclusion of social or service robots in hotels can improve the image and perception held by clients or guests. For that, we frst analyse the degree of knowledge and sentiment generated by social robots through a social listening study in social networks. In addition, we determine whether these perceptions on the subject are in tune with other more formal felds, such as scientifc research, or with the strategies followed at a national or international level by companies, agencies and organisations related to the technology and innovation of social robotics. For both objectives, we use the Simbiu social listening tool, a software-based program on Talkwalker, and we obtain interesting results. Basically, people on Twitter have a neutral or positive feeling about the use of social robots, and people who write in English have a more positive attitude towards social robots than Spanish speakers. After COVID-19, are necessary changes in strategic decisions of the hospitality and it is essential to continue investigating the role of social robots in this new context.Funding for open access charge: CRUE-Universitat Jaume

Program Book The International Seminar On Business, Economics, Social Science And Technology (ISBEST) 2018: Collaborative Innovation Of Economic Society In The Era Of The Fourth Industrial Revolution (Industry 4.0)

ISBEST 2018 is hosted by Faculty of Economics Universitas Terbuka (Open University) Indonesia. With over 40,000 students enrolled in its undergraduate and graduate programs, FE-UT is one of the most wellreputed Indonesian higher-education institutions in open and distance learning disciplines. Jakarta is also known as the vibrant city, therefore, makes a great location for an interesting and productive seminar on multidisciplinary studies of business and economics

Sustainable Marketing and Strategy

Sustainability comes in many forms and is increasingly linked to strategy and to marketing. Organizations have long since recognized the importance of corporate social responsibility and, hence, it is the upper echelon of the enterprise that is involved in the major decisions in this area. Dedicated and specialized teams are the future of organizational sustainability, and we predict that the next decade will see an exponential increase in sustainable activity and investment. Firms cannot afford to let certain opportunities pass without leaving their mark—a mark which will affect the brand and, more importantly, consumers’ minds and their attitudes towards the market of products and services. The market in general will have to adapt to the circular economy and to the well-being of employees and, indeed, of society and its stakeholders, in order to prosper. We are glad to have made even a small contribution to the growing debate on green and soft issues, such as those contained in this book

ANALISIS TINGKAT KEPUASAN DAN TINGKAT KEPENTINGAN PENERAPAN SISTEM INFORMASI UNIVERSITAS MUHAMMADIYAH MALANG

Untuk mengetahui apakah sistem informasi Universitas Muhammadiyah Malang berjalan sebagaimana mestinya, maka diperlukan proses evaluasi terhadap kinerja dari sistem informasi tersebut. Evaluasi dapat dilakukan  dengan dengan berbagai cara sesuai dengan tujuan dari evaluasi tersebut. Evaluasi yang dilakukan terhadap sistem informasi Universitas Muhammadiyah Malang dengan menggunakan PIECES Framework. Analisis dilakukan dengan menggunakan 6 fokus analisis yaitu performance,  information and data, economy, control and security, efficiency, dan service. Tujuan penelitian ini adalah untuk mengetahui tingkat kepuasan dan tingkat kepentingan sistem informasi Universitas Muhammadiyah Malang, mengetahui kelemahan dan kekuatan dan menganalisis komponen apa saja yang perlu ditingkatkan kualitas pelayanannya. Data didapatkan dari penyebaran kuesioner terhadap 40 pengguna sistem informasi Universitas Muhammadiyah Malang.  Hasil penelitian ini diketahui bahwa pengukuran rata-rata tingkat kepuasan berada pada 3,6 yang berarti sistem informasi Universitas Muhammadiyah Malang telah memberikan kepuasan kepada pengguna, sedangkan untuk nilai pengukuran rata-rata tingkat kepentingan 3,4 yang berarti sistem informasi Universitas Muhammadiyah Malang dianggap penting oleh pengguna

Investigating Perceived Value and Behavioural Intention in the South Korean Medical Tourism Industry – A Consumer and Management Perspective

This research investigates the emerging phenomenon of medical tourism in the context of South Korea. In particular it explores the key success factors of South Korean medical tourism by an investigation into the key elements of customer-perceived value associated with benefits and sacrifices. The new proposed model provides a holistic view of medical tourism in terms of the decision-making processes influenced by beneficial and sacrificial customer perceptions, as well as the interaction between the two perspectives of industry and consumers. The interpretive case study within the thematic units of analysis is employed to achieve the aim of this study. Multiple methods of document reviews, in-depth interviews and qualitative surveys are employed to illuminate the case. The unit investigation and unit of analysis through iterative hermeneutic circles is conducted to generate insight into this phenomenon of medical tourism within the industry and its consumers in a deep perspective. The key findings of this study reveal that there is some degree of confusion in using the term ‘medical tourism’ in today’s society from the points of view of both providers and consumers, and this suggests the need for a tight definition for the increasingly globalised and industrialised medical tourism industry as it develops in the future. South Korean medical tourism industry stakeholders highlight their ‘high-quality medical services’ but point out the need for improvements in ‘promotions’, ‘medical tourism infrastructure’, ‘human resources’, as well as the significance of ‘government support’. On the other hand, the prospective medical tourists perceive ‘medical quality’, ‘cost’ and ‘travel’ as the main beneficial elements of medical tourism, and ‘cost’, ‘distance’ and ‘language’ as the main sacrificial elements. More importantly, this study reveals ‘medical quality’, ‘cost’, ‘reputation’ and ‘safety’ as the most important key factors to be considered in choosing a medical tourism destination. However, in the South Korean context, it appears that ‘information’ and ‘familiarity’ are of greater importance than ‘distance’ with regard to the destination. The new model supported by empirical evidence can provide a good example for any emerging medical tourism stakeholders or government that desire to develop this industry

IEOM Society International

IEOM Society Internationa

Factors determining loyalty and word-of-mouth marketing behavior of corporate customers towards their main banks: ankara sample

Bu çalışma tüzel müşterilerin ana bankalarına yönelik sadakatlerini; algılanan hizmet kalitesi, müşteri güveni, müşteri tatmini, kurumsal imaj, algılanan değiştirme maliyetleri ve alternatiflerin cazibesi kapsamında açıklamayı amaçlamaktadır. Çalışmanın diğer bir amacı ise hizmet kalitesi ve müşteri sadakati ile ağızdan ağıza pazarlama arasındaki ilişkiyi ortaya koymaktır. Nicel araştırma kapsamında olan çalışmada anket tekniği ile Ankara’da yerleşik 252 tüzel müşteriden veri toplanmış olup, elde edilen veri yapısal eşitlik modellemesi ile analiz edilmiştir. Çalışmada elde edilen bulgulara göre hizmet kalitesi, müşteri tatmini ve alternatiflerin cazibesi müşteri sadakatini belirleyen unsurlar iken; kurumsal imaj, müşteri güveni ve algılanan değiştirme maliyetleri ile müşteri sadakati arasında bir ilişki bulunmamaktadır. Algılanan değiştirme maliyetleri tek başında müşteri sadakatini etkilemezken, müşteri tatmini ve sadakati arasındaki ilişkiyi güçlendirici bir role sahiptir. Son olarak çalışmada elde edilen diğer bir bulgu ise müşteri sadakati ile ağızdan ağıza pazarlama arasındaki doğrusal ilişkinin varlığıdır

(In)formal perceptions and arguments on tourism governance multifaceted concept

A brief exploratory approach to (in)formal perceptions and arguments on tourism governance multifaceted concep