39 research outputs found
PENGARUH ONLINE CUSTOMER REVIEWS TERHADAP PURCHASE INTENTION (Survei pada Pengunjung Website Blibli di Indonesia)
Persaingan industri e-commerce pada saat ini semakin tinggi, dapat dilihat dari turunnya purchase intention. Purchase intention merupakan hal yang penting bagi perusahaan yang tidak bisa diabaikan. Meningkatkan purchase intention pada diri konsumen perusahaan harus memperhatikan kualitas produk, harga produk, dan meningkatkan berbagai strategi perusahaan, salah satunya meningkatkan online customer reviews. Penelitian ini bertujuan untuk mengetahui gambaran online customer reviews pada pengunjung website Blibli di Indonesia, mengetahui gambaran purchase intention pada pengunjung website Blibli di Indonesia, dan memperoleh temuan besarnya pengaruh online customer reviews terhadap purchase intention pada pengunjung website Blibli di Indonesia. Jenis penelitian yang digunakan adalah deskriptif eksplanatif, dan metode yang digunakan adalah metode survei menggunakan teknik simple random sampling dengan jumlah sampel 400 responden. Teknik analisis data yang digunakan adalah analisis jalur dengan alat bantu software komputer SPSS 22.0 for Windows. Hasil temuan penelitian ini menunjukkan bahwa gambaran online customer reviews dalam kategori baik, gambaran purchase intention dalam kategori baik, variabel online customer reviews yang memiliki pengaruh tinggi terhadap purchase intention adalah dimensi kredibilitas sumber, sedangkan dimensi yang memiliki pengaruh terendah adalah kualitas argumen. Berdasarkan hasil penelitian purchase intention dipengaruhi oleh online customer reviews dengan kategori kuat dan pengaruh dari luar yang tidak diteliti juga dengan kategori sedang.
Kata kunci: Online customer reviews, online reviews, purchase intention
ABSTRACK
Ririe Novianty (1601332), "The Effect of Online Customer Reviews on Purchase intention (Survey on Website Blibli in Indonesia)". Under the guidance of Prof. Dr. H. Agus Rahayu, M.P and Drs. H. Rd. Dian Herdiana Utama, M.Si.
E-commerce industry competition at this time is increasingly high, can be seen from the decline in purchase intention. Purchase intention is important for companies that cannot be ignored. Increasing the purchase intention of the consumer company must pay attention to product quality, product prices, and improve various corporate strategies, one of which is increasing online customer reviews. This study aims to determine the description of online customer reviews on Blibli website visitors in Indonesia, knowing the description of purchase intentions on Blibli website visitors in Indonesia, and to find the magnitude of the influence of online customer reviews on purchase intention on Blibli website visitors in Indonesia. This type of research is descriptive explanative, and the method used is a survey method using a simple random sampling technique with a sample size of 400 respondents. Data analysis technique used is path analysis with SPSS 22.0 for Windows computer software. The findings of this study indicate that the description of online customer reviews is in the good category, the description of purchase intention in the good category, the variable online customer reviews that has a high influence on purchase intention is the source credibility dimension, while the dimension that has the lowest influence is the quality of the argument. Based on the results of research purchase intention is influenced by online customer reviews with a strong category and external influences that are not examined also with the medium category.
Keywords: Online customer reviews, online reviews, purchase intention
Viewing Airbnb from Twitter: factors associated with users’ utilization.
Airbnb is a peer-to-peer accommodation website in the sharing economy. Past studies have examined the factors associated with Airbnb utilization from various platforms, but not exclusively from Twitter. A total of 21,097 tweets was collected in a period of two months, and the tweets were qualitatively analyzed with the help of text analysis tools to verify the discourse of discussion. Literature
was reviewed for common factors attracting clients to an Airbnb accommodation. Factors were then qualitatively analyzed and compiled using Wmatrix, and the themes that emerged were: Price and status, social interaction and communication, location, reputation, amenities and a pet-friendly environment. This result provides a deeper insight to Airbnb hosts to strategize and add value to their current market situations
Information and Communication Technologies in Tourism 2022
This open access book presents the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 29th Annual International eTourism Conference, which assembles the latest research presented at the ENTER2022 conference, which will be held on January 11–14, 2022. The book provides an extensive overview of how information and communication technologies can be used to develop tourism and hospitality. It covers the latest research on various topics within the field, including augmented and virtual reality, website development, social media use, e-learning, big data, analytics, and recommendation systems. The readers will gain insights and ideas on how information and communication technologies can be used in tourism and hospitality. Academics working in the eTourism field, as well as students and practitioners, will find up-to-date information on the status of research
Information and Communication Technologies in Tourism 2021
This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference, which assembles the latest research presented at the ENTER21@yourplace virtual conference January 19–22, 2021. This book advances the current knowledge base of information and communication technologies and tourism in the areas of social media and sharing economy, technology including AI-driven technologies, research related to destination management and innovations, COVID-19 repercussions, and others. Readers will find a wealth of state-of-the-art insights, ideas, and case studies on how information and communication technologies can be applied in travel and tourism as we encounter new opportunities and challenges in an unpredictable world
Information and Communication Technologies in Tourism 2022
This open access book presents the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 29th Annual International eTourism Conference, which assembles the latest research presented at the ENTER2022 conference, which will be held on January 11–14, 2022. The book provides an extensive overview of how information and communication technologies can be used to develop tourism and hospitality. It covers the latest research on various topics within the field, including augmented and virtual reality, website development, social media use, e-learning, big data, analytics, and recommendation systems. The readers will gain insights and ideas on how information and communication technologies can be used in tourism and hospitality. Academics working in the eTourism field, as well as students and practitioners, will find up-to-date information on the status of research
Casas partilhadas monetizadas: a experiência turística e seus efeitos na autenticidade percebida, no apego ao destino e na lealdade
The emergence of the shared peer-to-peer accommodation (SP2PA) has
attracted the attention of practitioners and academics, given this new business
model’s increasing popularity amongst travellers. It is therefore suggested that
this type of accommodation can offer a differentiated, eventually more
authentic, experience to its guests, introducing new values and meanings to
the hospitality provided at destinations. To sustain this argument, it is
important to enhance the understanding of guest experiences while staying in
such a SP2PA, while also the impact of these new tourist behaviour patterns
on destinations is worthwhile exploring. Taking into account the relevance of
understanding the tourist experience associated with the SP2PA, this study
aims to gain theoretical and empirical understanding of the SP2PA guest
experience by proposing and testing a theoretical model that estimates the
relationships between the dimensions of the tourist experience (the SP2PA
guest experience) and the constructs of ‘destination attachment’, ‘perception of
authenticity’, ‘destination attitudinal loyalty’ and ‘SP2PA attitudinal loyalty’. To
achieve this goal, two complementary methodology stages were undertaken:
(i) an ‘exploratory qualitative approach’ by conducting focus group discussions
and passive netnography; and (ii) a ‘quantitative approach’ by applying a
survey to a convenience sample of SP2PA guests. Statistical analysis of data
used descriptive and inferential methods, with the Partial Least Squares (PLSSEM)
as the main method for testing the hypotheses. A total of 409 valid
responses were used to test the proposed conceptual model. Findings confirm
the ‘aesthetic’, ‘escape’, ‘entertainment’, ‘educative’, ‘affective’, ‘social
interaction’, and ‘sharing experience’ dimensions as appropriated dimensions
to analyse the SP2PA guest experience. Amongst these dimensions, the
‘educative’, ‘social interaction’, ‘aesthetics’, ‘sharing’, and ‘affective’ are, in this
order, the dimensions that most influence the SP2PA guest experience.
Regarding the influence of the SP2PA guest experience on the tourist
experience outcomes, this study demonstrates that this experience positively
influences the ‘perception of destination authenticity’ and ‘destination
attachment’ formation. In turn, destination attachment mediates the
relationship between the ‘SP2PA guest experience’ and ‘destination loyalty’,
while the SP2PA guest experience predicts the ‘SP2PA attitudinal loyalty’.
Besides, the ‘perception of authenticity’ positively influences ‘destination
attachment’ formation and ‘SP2PA attitudinal loyalty’. The results contribute to
the tourist experience theory by providing an empirically-based insight into its
dimensionality in the hospitality sharing economy context. This study also
provides an analytical framework to understand the effects of the SP2PA guest
experience on constructs such as the perception of authenticity, destination
attachment and tourist loyalty. Furthermore, results may help design management strategies for both SP2PA platforms and SP2PA hosts to
develop and implement an experience-oriented service strategy in order to
achieve a memorable experience for SP2PA guests and create positive future
behavioural intentions. Limitations of the study and suggestions for further
research complete the picture.O surgimento do alojamento partilhado pessoa para pessoa (SP2PA) tem
vindo a atrair a atenção de profissionais e acadêmicos uma vez que esse
novo modelo de negócio tem ganho crescente popularidade entre os
viajantes. Sugere-se, portanto, que esse tipo de alojamento ofereça aos seus
hóspedes uma experiência diferenciada, eventualmente mais autêntica,
introduzindo novos valores e significados à hospitalidade proporcionada nos
destinos. Para sustentar esse argumento, é importante melhorar a
compreensão das experiências dos hóspedes durante a permanência em um
SP2PA, ao mesmo tempo em que vale a pena explorar o impacto desses
novos padrões de comportamento turístico nos destinos. Tendo em vista a
relevância de compreender a experiência turística associada ao SP2PA, este
estudo tem como objetivo desenvolver uma compreensão teórica e empírica
da experiência dos hóspedes no SP2PA, propondo e testando um modelo
teórico descritivo que estima as relações entre as dimensões da experiência
turística (a experiência dos hóspedes no SP2PA) e os construtos de ‘apego
de destino', 'percepção de autenticidade', 'lealdade atitudinal ao destino' e
'lealdade atitudinal ao SP2PA'. Para atingir esse objetivo, duas etapas
metodológicas complementares foram realizadas: (i) uma "abordagem
exploratória qualitativa", conduzindo as técnicas de grupos focais e
netnografia passiva; e (ii) uma "abordagem quantitativa", administrando uma
pesquisa a uma amostra conveniente de hóspedes do SP2PA. A análise
estatística dos dados utilizou métodos descritivos e inferenciais, sendo o
principal método para testar as hipóteses a modelagem de mínimos
quadrados parciais - PLS-SEM. Assim, 409 questionários foram utilizados
para testar o modelo conceitual proposto. Os resultados confirmam a
"estética", "escape", "entretenimento", "educativa", "afetiva", "interação social"
e "experiências de partilha" como dimensões apropriadas para analisar a
experiência dos hóspedes no SP2PA. Entre essas dimensões, "educativa",
"interação social", "estéticas", "partilha" e "afetivas" são, nessa ordem, as
dimensões que mais influenciam a experiência dos hóspedes no SP2PA. Com
relação à influência da experiência dos hóspedes no SP2PA nos resultados
analisados da experiência turística, este estudo demonstra que a experiência
dos hóspedes no SP2PA influencia positivamente a ‘perceção da
autenticidade’ do destino" e a formação do ‘apego ao destino’. Por sua vez, o
‘apego ao destino’ media a relação entre a "experiência dos hóspedes do
SP2PA’ e a "lealdade ao destino", enquanto a experiência dos hóspedes do
SP2PA condiciona positivamente a “lealdade atitudinal ao SP2PA". Além
disso, a "perceção da autenticidade" influencia positivamente a formação do
"apego ao destino" e a "lealdade atitudinal ao SP2PA". Os resultados
contribuem para a teoria da experiência turística, especificamente em
contexto de alojamento turístico partilhado, monetizado, fornecendo uma visão baseada empiricamente em sua dimensionalidade no contexto da
economia da partilha na hospitalidade. Este estudo também fornece uma
estrutura analítica para a compreensão dos efeitos da experiência dos
hóspedes no SP2PA em constructos como a perceção de autenticidade, o
apego ao destino e a lealdade do turista. Além disso, poderá auxiliar o
gerenciamento de plataformas SP2PA e aos anfitriões do SP2PA a
desenvolver e implementar uma estratégia de serviço orientada à experiência,
a fim de obter uma experiência memorável para os hóspedes no SP2PA e
criar intenções comportamentais futuras positivas. Limitações do estudo e
sugestões para futuras pesquisas completam o quadro.Programa Doutoral em Turism