Adaptive content mapping for internet navigation

The Internet as the biggest human library ever assembled keeps on growing. Although all kinds of information carriers (e.g. audio/video/hybrid file formats) are available, text based documents dominate. It is estimated that about 80% of all information worldwide stored electronically exists in (or can be converted into) text form. More and more, all kinds of documents are generated by means of a text processing system and are therefore available electronically. Nowadays, many printed journals are also published online and may even discontinue to appear in print form tomorrow. This development has many convincing advantages: the documents are both available faster (cf. prepress services) and cheaper, they can be searched more easily, the physical storage only needs a fraction of the space previously necessary and the medium will not age. For most people, fast and easy access is the most interesting feature of the new age; computer-aided search for specific documents or Web pages becomes the basic tool for information-oriented work. But this tool has problems. The current keyword based search machines available on the Internet are not really appropriate for such a task; either there are (way) too many documents matching the specified keywords are presented or none at all. The problem lies in the fact that it is often very difficult to choose appropriate terms describing the desired topic in the first place. This contribution discusses the current state-of-the-art techniques in content-based searching (along with common visualization/browsing approaches) and proposes a particular adaptive solution for intuitive Internet document navigation, which not only enables the user to provide full texts instead of manually selected keywords (if available), but also allows him/her to explore the whole database

Predictive Analytics with Sequence-based Clustering and Markov Chain

This research proposes a predictive modeling framework for Web user behavior with Web usage mining (WUM). The proposed predictive model utilizes sequence-based clustering, in order to group Web users into clusters with similar Web browsing behavior and Markov chains, in order to model Web users’ Web navigation behavior. This research will also provide a performance evaluation framework and suggest WUM systems that can improve advertisement placement and target marketing in a Web site

Contributions to Collective Dynamical Clustering-Modeling of Discrete Time Series

The analysis of sequential data is important in business, science, and engineering, for tasks such as signal processing, user behavior mining, and commercial transactions analysis. In this dissertation, we build upon the Collective Dynamical Modeling and Clustering (CDMC) framework for discrete time series modeling, by making contributions to clustering initialization, dynamical modeling, and scaling. We first propose a modified Dynamic Time Warping (DTW) approach for clustering initialization within CDMC. The proposed approach provides DTW metrics that penalize deviations of the warping path from the path of constant slope. This reduces over-warping, while retaining the efficiency advantages of global constraint approaches, and without relying on domain dependent constraints. Second, we investigate the use of semi-Markov chains as dynamical models of temporal sequences in which state changes occur infrequently. Semi-Markov chains allow explicitly specifying the distribution of state visit durations. This makes them superior to traditional Markov chains, which implicitly assume an exponential state duration distribution. Third, we consider convergence properties of the CDMC framework. We establish convergence by viewing CDMC from an Expectation Maximization (EM) perspective. We investigate the effect on the time to convergence of our efficient DTW-based initialization technique and selected dynamical models. We also explore the convergence implications of various stopping criteria. Fourth, we consider scaling up CDMC to process big data, using Storm, an open source distributed real-time computation system that supports batch and distributed data processing. We performed experimental evaluation on human sleep data and on user web navigation data. Our results demonstrate the superiority of the strategies introduced in this dissertation over state-of-the-art techniques in terms of modeling quality and efficiency

Survey of data mining approaches to user modeling for adaptive hypermedia

The ability of an adaptive hypermedia system to create tailored environments depends mainly on the amount and accuracy of information stored in each user model. Some of the difficulties that user modeling faces are the amount of data available to create user models, the adequacy of the data, the noise within that data, and the necessity of capturing the imprecise nature of human behavior. Data mining and machine learning techniques have the ability to handle large amounts of data and to process uncertainty. These characteristics make these techniques suitable for automatic generation of user models that simulate human decision making. This paper surveys different data mining techniques that can be used to efficiently and accurately capture user behavior. The paper also presents guidelines that show which techniques may be used more efficiently according to the task implemented by the applicatio

Clustering Time Series from Mixture Polynomial Models with Discretised Data

Clustering time series is an active research area with applications in many fields. One common feature of time series is the likely presence of outliers. These uncharacteristic data can significantly effect the quality of clusters formed. This paper evaluates a method of over-coming the detrimental effects of outliers. We describe some of the alternative approaches to clustering time series, then specify a particular class of model for experimentation with k-means clustering and a correlation based distance metric. For data derived from this class of model we demonstrate that discretising the data into a binary series of above and below the median improves the clustering when the data has outliers. More specifically, we show that firstly discretisation does not significantly effect the accuracy of the clusters when there are no outliers and secondly it significantly increases the accuracy in the presence of outliers, even when the probability of outlier is very low