1,303 research outputs found

    Exploring Islamic Website Features that Influence user Satisfaction: A Conceptual Model

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    AbstractIslamic websites (I-Webs) demand special attention by the nature of the content they deliver to users. To deliver satisfying and useful content for Islamic activities online (e.g. learning about Islam, questioning scholars, chat), it is important to identify and understand the most important features an Islamic website should portray. In this paper, we conducted extensive web searches and reviewed the literature on Islamic websites in order to explore features that influence users to visit a website for online Islamic activities, consequently leading to user satisfaction. The features were categorized into design, content, and Islamic. Design features were measured by usability, navigation, functionality, accessibility, interactivity, attractiveness, and security/privacy. Content features were measured by trust, objectivity, credibility, reliability, relevance, legitimacy, and authority. Islamic features were measured by Tawhid (belief), Sunnah, (practice), Niyyah (intention), ethics, identity, symbols, and software. We conceptualized and proposed that these features influence the use of I-Web and consequently lead to user satisfaction. The conceptual model will provide direction for future empirical research on Islamic websites, which is currently lacking

    WEBSITE AS AN COMMUNICATION TOOL AND BRANDING STRATEGY IN TELECOMMUNICATION COMPANIES: -

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    This research had the purpose of investigating the utilization of a company's official website as a com­munication medium and for online branding purposes in the telecommunication industry in Indonesia. This study used a population of official websites from seven telecommunication companies in Indonesia. The indicators that had been used to analyze website content, website ease of use, and website interactivity. The results of this study showed that 100% of telecommunication companies in Indonesia had a website that can be used as an online branding strategy. The indicators that were mostly used by these companies for online branding were website content (100%) and website ease of use (93.65%), while the use of website interactivity (53%) still needed to be maximized. The findings of this study were useful in revealing how tele­com­mu­ni­cations companies in developing countries used their websites as a communication medium for online brandin

    Customers’ Preference of Online Marketplace: Trendyol and Hepsiburada Case Study

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    The development of internet has increased the popularity of e-commerce. There are many different types of online marketplace, and each of them has its own customer base. Customers develop their preference or choice of specific online marketplace over the competitors. This research aimed to understand the factors influencing the choice. The research explored online dimensions that influencing user experience during shopping. In addition, the research incorporates neuroscientific findings, namely limbic types which is essentially similar to customer persona. Analysis of customer persona of the limbic type used descriptive analysis and dimension of attitude online shopping used regression analysis that done with SPSS application. The object of research was the online shopper with marketplace Trendyol and Hepsi Burada. The sampling technique was purposive with the criteria of responden is online shoppers. The collection of data by google form used snowballing technique. The total respondents were 117.   The results showed that Trendyol type of limbic types ware Connoisseurs and Hedonist. The limbic map of Trendyol was Fantasy/Pleasure towards Balance System. The dimensions of brand identity that give significant effect were interactivity, information quality, usability, entertainment and personalization. Interactivity, usability and entertainment gave a positive and significant effect towards brand attitude formation in E-shops Trendyol or Hepsiburada, whereas information quality and personalization resulted on signicantly negative impact. Design and domain name had no significant effect towards dependent variable. The model could explain 79.2% of brand attitude formation in E-shops Trendyol or Hepsiburad

    Perceived Kansei and Performance-based Usability Impact on Satisfaction for Web-based Applications

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    Kansei Engineering has been applied intensively for product design and development considering the deepest layer of customer needs, known as Kansei, which is related to emotional need or affect. This method has been extended into service design and innovation. It has been shown that Kansei’s impact on customer loyalty is equally important as that of cognition or performance. A recent research in investigating the proportional effect of Kansei and performance on usability measurement for e-services has been conducted. It shows that both Kansei and performance is found to be equally significant as well. Then, a question is raised, whether they are antecedent of customer satisfaction. This study is proposed to investigate both perceived Kansei-based and performance-based usability measures on satisfaction. Both theoretical and practical implication is highly expected due to the growth of more human-computer interaction (HCI) features and services nowadays. A proposed applicative framework followed by an empirical study on how the perceived Kansei and performance-based usability impact on satisfaction for web-based applications is discussed

    The Designing Web Based Media “Active, Creative, Innovative, and Fun” Learning Process

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    In Government Regulation No.19 year 2005, it is stated that “ Learning process in an educational institution has to be conducted in interactive, inspirational, fun, challenging way, able to motivate the learners to participate actively, and give enough space for initiative, creativity, and independence based on the learners’ aptitude, interest, and physical development”. This development research tried to implement a learning process which fits the Government Regulation No.19 year 2005 web based media. This application is designed by using Joomla and has been visited by more than 19,000 visitors

    An Empirical Study of SME’s Embroidery Website in Indonesia: A Proposed Model of Website Re-visit Intention

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    This paper aims to analyze the influence of system anxiety and perceived company’s website reputation toward online trust, which in turn lead to website re-visit intention. Data were collected using questionnaires based field survey from 120 visitors on La linda Boutique website, one of famous SME’s embroidery in West Sumatera, Indonesia. Purposive sampling technique was adopted in order to enhance representatives. Structural Equation Modelling (SEM) through Smart-PLS software was used to test the multidimensional construct of first-order reflective and second-order formative. The results revealed that online trust, such as perceived ease of use, perceived usefulness, enjoyment of technology, privacy and security, and company competence, have had the greatest effect on website re-visit intention. In addition, results indicate that perceived company’s website reputation impact on online trust, while the effect of system anxiety was not statistically significant. Cross-sectional data of this study tends to have certain limitation to explain the level of website re-visit intention. Nevertheless, theoretical and practical implications for further research are likely to increase the number of visitor’s to re-visit the website.

    Comparison of User Experience between Goal-directed and Experiential Users on Customer Satisfaction in Tourism Marketplace

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    This research aimed to examine the effect of user experience on Pigijo’s website www.pigijo.com on Pigijo customer satisfaction by using an experimental study and comparing between two different groups of user behavior, namely goal-directed and experiential. The experiment was conducted using an accidental purposive sampling technique on 60 respondents divided into two groups based on user behavior. The data collection of this experiment used a questionnaire that had been tested for validity and reliability, then carried out various tests and analyses such as descriptive analysis, t-test, and regression tests. As a result of the research. It was found that the user experience on the www.pigijo.com website has a positive relationship and influence on Pigijo customer satisfaction, where the goal-directed group has a higher average rating (69.40%) and affects customer satisfaction more positively compared to the experiential group (65.50%)

    Generating Return Vistor Website Traffic

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    Revisit traffic into a website arises when the consumer is in pursuit of website offerings that are sufficiently in line with their motivations and/or with their desired outcomes. This one hundred week study upgrades and changes a business website over time. In six stages, the website is changed from static to interactive environments. At each website change the levels of functionality, interactivity and/or external post are altered to determine their effect on website traffic. Findings offered herein suggest a website’s consumer targeting should be monitored from multi-perspectives

    A consumer perspective e-commerce websites evaluation model

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    Existing website evaluation methods have some weaknesses such as neglecting consumer criteria in their evaluation, being unable to deal with qualitative criteria, and involving complex weight and score calculations. This research aims to develop a hybrid consumer-oriented e-commerce website evaluation model based on the Fuzzy Analytical Hierarchy Process (FAHP) and the Hardmard Method (HM). Four phases were involved in developing the model: requirements identification, empirical study, model construction, and model confirmation. Requirements identification and empirical study were to identify critical web-design criteria and gather online consumers' preferences. Data, collected from 152 Malaysian consumers using online questionnaires, were used to identify critical e-commerce website features and scale of importance. The new evaluation model comprised of three components. First, the consumer evaluation criteria that consist of the important principles considered by consumers; second, the evaluation mechanisms that integrate FAHP and HM consisting of mathematical expressions that handle subjective judgments, new formulas to calculate the weight and score for each criterion; and third, the evaluation procedures consisting of activities that comprise of goal establishment, document preparation, and identification of website performance. The model was examined by six experts and applied to four case studies. The results show that the new model is practical, and appropriate to evaluate e-commerce websites from consumers' perspectives, and is able to calculate weights and scores for qualitative criteria in a simple way. In addition, it is able to assist decision-makers to make decisions in a measured objective way. The model also contributes new knowledge to the software evaluation fiel

    Common Practices in Destination Website Design

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    The Internet has become a key marketing channel for tourist destinations. To identify typical features of destination websites, a content analysis of websites for top global destinations—by number of international arrivals—was conducted. Six factors were evaluated: primary focus, navigation and interactivity, visual and presentation style, textual information, use of advertising, and use of social media and travel aids. In addition, a cluster analysis was conducted to identify homogeneous groups of websites in the sample. The findings revealed three naturally occurring groups. Inter-cluster differences suggest that DMOs use different approaches to target potential visitors, as evidenced by websites ranging from purely informative and simply designed to highly commerce-oriented and visually alluring. Based on the exploratory analyses, a conventional wisdom for destination website design is proposed
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