Social Bootstrapping: How Pinterest and Last.fm Social Communities Benefit by Borrowing Links from Facebook

How does one develop a new online community that is highly engaging to each user and promotes social interaction? A number of websites offer friend-finding features that help users bootstrap social networks on the website by copying links from an established network like Facebook or Twitter. This paper quantifies the extent to which such social bootstrapping is effective in enhancing a social experience of the website. First, we develop a stylised analytical model that suggests that copying tends to produce a giant connected component (i.e., a connected community) quickly and preserves properties such as reciprocity and clustering, up to a linear multiplicative factor. Second, we use data from two websites, Pinterest and Last.fm, to empirically compare the subgraph of links copied from Facebook to links created natively. We find that the copied subgraph has a giant component, higher reciprocity and clustering, and confirm that the copied connections see higher social interactions. However, the need for copying diminishes as users become more active and influential. Such users tend to create links natively on the website, to users who are more similar to them than their Facebook friends. Our findings give new insights into understanding how bootstrapping from established social networks can help engage new users by enhancing social interactivity.Comment: Proc. 23rd International World Wide Web Conference (WWW), 201

Network resources and services as means of information and communication between subjects of educational activity of higher educational institution

In an article on the basis of the thorough analysis of the psychological, pedagogical and methodological scientific sources, the basic definition investigated problem and the peculiarities of the structure and use of cloud-oriented information and analytical network tools, including administrative, corporate, educational, university website to perform scientific, educational and international activities of the university. The expediency and the ability to use network resources and cloud services as a means of information and communication interaction of educational activity of higher education. Determined that the official websites related to open web-based corporate information systems that operate in scientific institutions and universities. Outlined the educational function of the university website as an important tool to guide students in information and educational space. The basic requirements for the substantive content of the educational website developed eligibility criteria website usability standards for its content including: evaluation criteria interface; criteria for assessing the business logic; evaluation criteria information; evaluation criteria navigation; evaluation criteria homepage. Investigated the importance of creating their own educational websites for higher education institutions that reflect the level of information and communications interaction of learning activities and play a significant role in the development of open educational content and scientific environment of the University. The development of educational and scientific environment of higher educational institutions using cloud-oriented services, network resources, enables the combination of science and practice, integrating the process of training and scientific research, improved results and the level of organization of scientific, educational and international activities, and is defining trend of scientific and educational information networks and systems of open education and science

Gaggle on the Gavel: Designing an Interactive Website to Create a Community for Lawyers [poster]

Our research identified an unserved niche within the legal technology marketplace. We observed that there was no comprehensive system for lawyers to connect with each other externally in a secure environment that would help them build a professional network of colleagues across the U.S. and even around the world. Our interactive website is intended to provide a LinkedIn-style community specifically for lawyers and is not for access by the general public. Our poster will feature a demonstration of the current iteration of the Gaggle on the Gavel website, including our logo, as well as provide diagrams of the interaction flow within the website and the results of a focus group we conducted on our efforts to design an online community for lawyers

Aplikasi Kidswall sebagai Media JejaringSosial Bagi Anak-Anak

Social network is one way in which we interact in cyberspace. As a social forum, social networks are often too general and likely to be abused by users. Crime, rudeness, sexual immorality, often became negative spotlight especially for parents who have little children. The parents hope social network can make interaction with each other calmly but still controlled. Based on this reason, the parents need a solution. The solution is implemented of social networking site that specifically for little children called Kidswall. This website is developed in PHP programming language and JQuery Ajax in the client side, that has features like user controlling, education development in a relational database, and also user can make interaction with the others. In blackbox testing has been done, it can be concluded that the process of user settings, education development, and interaction among the users become organized

Online Psychoeducational Therapy for Chronic Pain

The pain experience consists of many factors including biological, psychological, social and spiritual that can exacerbate and perpetuate it, often leading to chronic pain. Provision of an online psychoeducational course, inclusive of social networking capabilities, offers remote access to invaluable information for the enhancement of self-efficacy in the treatment of chronic pain. The focus of this doctoral project was the creation of a website that includes pain management lessons comprised of Cognitive Behavioral Therapy, Acceptance and Commitment Therapy, Family Therapy, and Spirituality modules. The website incorporates psychometrics, automated course tracking, and social network components allowing for research reporting, self-paced interactive lessons, and social interaction

Segmentation of online behaviour : the website & the social network

Effective marketing communication activities require companies to identify and target the right customer segments. This dissertation explores the potential of social network analysis as a tool for online behaviour segmentation. To this end, the patterns of user interactions in the Facebook page of a Portuguese company, alongside clickstream data from its website, were cluster analysed. The cluster analysis of the interaction patterns yielded four clusters, mainly based on differences in content of the posts on Facebook. These clusters were the Photo-fans, Route-lovers, Promo-people and Video-viewers. The SNA metrics were able to provide concrete insights to characterize these segments. The analysis of clickstream data also yielded four clusters: Prospect, Info Seekers, Curious and Scanners. These consumer segments differ in terms of search detail, which could be attributed to their relative level in the purchase process. A field study on the Facebook page was conducted to link the interaction patterns to the browsing behaviour on the website. For the content of the posts during this field study, the clickstream data of the website did not show substantial differences. This dissertation concludes by noting that SNA tools can be useful and provide insights for marketers that attempt to segment social network audiences. Also, the link between the behaviour of social network audience and website visitors potentially leads to useful and actionable insightsAs actividades de marketing eficazes requerem que as empresas sejam capazes de identificar e comunicar aos públicos alvo adequados. Esta dissertação explora o potencial da análise de redes sociais (SNA) como ferramenta de segmentação do comportamento digital. Para este fim, este estudo analisa em clusters os padrões de interacção entre utilizadores da página de Facebook de uma empresa portuguesa, juntamente com os dados das visitas ao website da empresa. A análise de clusters dos padrões de interacção resultou em quatro clusters baseados nas diferenças de conteúdo das publicações no Facebook. Este clusters foram denominados os “Fãs de fotografia”, “Amantes de rotas”, “Pessoas de promoção” e os “Visualizadores de vídeos”. As métricas de SNA forneceram uma visão concreta que caracterizasse estes segmentos. A análise dos dados das visitas ao website gerou também quatro clusters: “Pretendentes”, “Requerentes de informação”, “Curiosos” e os “Scanners”. Estes quatro segmentos diferem em termos de detalhe de pesquisa, o que pode ser atribuído ao seu nível relativo no processo de compra. Foi realizado um estudo de campo na página de Facebook para ligar os padrões de interacção com o comportamento de navegação no website. No caso do tipo de conteúdo publicado durante o estudo, os dados das visitas no website não variaram substancialmente. Esta dissertação conclui que as ferramentas de SNA podem ser úteis na segmentação de audiências nas redes sociais. Contudo, a ligação entre o comportamento nas redes sociais e o comportamento no website pode levar a insights úteis e práticos

Data Mining for Browsing Patterns in Weblog Data by Art Neural Networks

Categorising visitors based on their interaction with a website is a key problem in Web content usage. The clickstreams generated by various users often follow distinct patterns, the knowledge of which may help in providing customised content. This paper proposes an approach to clustering weblog data, based on ART2 neural networks. Due to the characteristics of the ART2 neural network model, the proposed approach can be used for unsupervised and self-learning data mining, which makes it adaptable to dynamically changing websites