ViTOR: Learning to Rank Webpages Based on Visual Features

The visual appearance of a webpage carries valuable information about its quality and can be used to improve the performance of learning to rank (LTR). We introduce the Visual learning TO Rank (ViTOR) model that integrates state-of-the-art visual features extraction methods by (i) transfer learning from a pre-trained image classification model, and (ii) synthetic saliency heat maps generated from webpage snapshots. Since there is currently no public dataset for the task of LTR with visual features, we also introduce and release the ViTOR dataset, containing visually rich and diverse webpages. The ViTOR dataset consists of visual snapshots, non-visual features and relevance judgments for ClueWeb12 webpages and TREC Web Track queries. We experiment with the proposed ViTOR model on the ViTOR dataset and show that it significantly improves the performance of LTR with visual featuresComment: In Proceedings of the 2019 World Wide Web Conference (WWW 2019), May 2019, San Francisc

Saliency Prediction for Mobile User Interfaces

We introduce models for saliency prediction for mobile user interfaces. A mobile interface may include elements like buttons, text, etc. in addition to natural images which enable performing a variety of tasks. Saliency in natural images is a well studied area. However, given the difference in what constitutes a mobile interface, and the usage context of these devices, we postulate that saliency prediction for mobile interface images requires a fresh approach. Mobile interface design involves operating on elements, the building blocks of the interface. We first collected eye-gaze data from mobile devices for free viewing task. Using this data, we develop a novel autoencoder based multi-scale deep learning model that provides saliency prediction at the mobile interface element level. Compared to saliency prediction approaches developed for natural images, we show that our approach performs significantly better on a range of established metrics.Comment: Paper accepted at WACV 201

Modeling Human Visual Search Performance on Realistic Webpages Using Analytical and Deep Learning Methods

Modeling visual search not only offers an opportunity to predict the usability of an interface before actually testing it on real users, but also advances scientific understanding about human behavior. In this work, we first conduct a set of analyses on a large-scale dataset of visual search tasks on realistic webpages. We then present a deep neural network that learns to predict the scannability of webpage content, i.e., how easy it is for a user to find a specific target. Our model leverages both heuristic-based features such as target size and unstructured features such as raw image pixels. This approach allows us to model complex interactions that might be involved in a realistic visual search task, which can not be easily achieved by traditional analytical models. We analyze the model behavior to offer our insights into how the salience map learned by the model aligns with human intuition and how the learned semantic representation of each target type relates to its visual search performance.Comment: the 2020 CHI Conference on Human Factors in Computing System

VIP: Finding Important People in Images

People preserve memories of events such as birthdays, weddings, or vacations by capturing photos, often depicting groups of people. Invariably, some individuals in the image are more important than others given the context of the event. This paper analyzes the concept of the importance of individuals in group photographs. We address two specific questions -- Given an image, who are the most important individuals in it? Given multiple images of a person, which image depicts the person in the most important role? We introduce a measure of importance of people in images and investigate the correlation between importance and visual saliency. We find that not only can we automatically predict the importance of people from purely visual cues, incorporating this predicted importance results in significant improvement in applications such as im2text (generating sentences that describe images of groups of people)

The influence of banner advertisements on attention and memory: human faces with averted gaze can enhance advertising effectiveness

Research suggests that banner advertisements used in online marketing are often overlooked, especially when positioned horizontally on webpages. Such inattention invariably gives rise to an inability to remember advertising brands and messages, undermining the effectiveness of this marketing method. Recent interest has focused on whether human faces within banner advertisements can increase attention to the information they contain, since the gaze cues conveyed by faces can influence where observers look. We report an experiment that investigated the efficacy of faces located in banner advertisements to enhance the attentional processing and memorability of banner contents. We tracked participants’ eye movements when they examined webpages containing either bottom-right vertical banners or bottom-centre horizontal banners. We also manipulated facial information such that banners either contained no face, a face with mutual gaze or a face with averted gaze. We additionally assessed people’s memories for brands and advertising messages. Results indicated that relative to other conditions, the condition involving faces with averted gaze increased attention to the banner overall, as well as to the advertising text and product. Memorability of the brand and advertising message was also enhanced. Conversely, in the condition involving faces with mutual gaze, the focus of attention was localised more on the face region rather than on the text or product, weakening any memory benefits for the brand and advertising message. This detrimental impact of mutual gaze on attention to advertised products was especially marked for vertical banners. These results demonstrate that the inclusion of human faces with averted gaze in banner advertisements provides a promising means for marketers to increase the attention paid to such adverts, thereby enhancing memory for advertising information

Learning Visual Importance for Graphic Designs and Data Visualizations

Knowing where people look and click on visual designs can provide clues about how the designs are perceived, and where the most important or relevant content lies. The most important content of a visual design can be used for effective summarization or to facilitate retrieval from a database. We present automated models that predict the relative importance of different elements in data visualizations and graphic designs. Our models are neural networks trained on human clicks and importance annotations on hundreds of designs. We collected a new dataset of crowdsourced importance, and analyzed the predictions of our models with respect to ground truth importance and human eye movements. We demonstrate how such predictions of importance can be used for automatic design retargeting and thumbnailing. User studies with hundreds of MTurk participants validate that, with limited post-processing, our importance-driven applications are on par with, or outperform, current state-of-the-art methods, including natural image saliency. We also provide a demonstration of how our importance predictions can be built into interactive design tools to offer immediate feedback during the design process