Corporate marketing strategy using social media: a case study of the Ritz-Carlton Seoul

With the increasing trend of popularity of websites and social networking sites, it is quite evident that companies need to take cautionary measures in protecting the reputations with respect to company and brands. In this process, every company should indulge in enhancing their company and brand image through websites and social networking sites that fortify the bonding nature among them. The always-on nature of websites and social networking sites has contributed to their phenomenal marketing power and altered the balance of power between consumers and firms. Websites and social networks are used by hundreds of millions of people to communicate about a huge range of topics, including personal interests, activities, social events and even public issues. The paper explores a case study of the Ritz- Carlton hotel for their marketing strategy and organizational use of their website and social media in communicating with their customers. Even for the normal luxury traveler who would not have previously used the Internet to research a hotel or make a reservation, ritzcarlton.com is making it possible for them to do so in a sense of the luxury and typical Ritz-Carlton style. It seems to be a staple of the company for years to come

Issues Related to the Emergence of the Information Superhighway and California Societal Changes, IISTPS Report 96-4

The Norman Y. Mineta International Institute for Surface Transportation Policy Studies (IISTPS) at San José State University (SJSU) conducted this project to review the continuing development of the Internet and the Information Superhighway. Emphasis was placed on an examination of the impact on commuting and working patterns in California, and an analysis of how public transportation agencies, including Caltrans, might take advantage of the new communications technologies. The document reviews the technology underlying the current Internet “structure” and examines anticipated developments. It is important to note that much of the research for this limited-scope project was conducted during 1995, and the topic is so rapidly evolving that some information is almost automatically “dated.” The report also examines how transportation agencies are basically similar in structure and function to other business entities, and how they can continue to utilize the emerging technologies to improve internal and external communications. As part of a detailed discussion of specific transportation agency functions, it is noted that the concept of a “Roundtable Forum,” growing out of developments in Concurrent Engineering, can provide an opportunity for representatives from multiple jurisdictions to utilize the Internet for more coordinated decision-making. The report also included an extensive analysis of demographic trends in California in recent years, such as commute and recreational activities, and identifies how the emerging technologies may impact future changes

Examining the RV Travelers\u27 Camping Experience: A Social Media Approach

The aim of this study was to analyze RV travelers\u27 experience posted on campground online review websites. The study contributes to the relevant literature by understanding what influences the campground experience. Findings were categorized by six themes: campground attributes, campsite attributes, outdoor activities, surrounding area, campground policies, and staff. Findings also depicted major topic areas revealed in the reviewed postings. Implications were outlined for the campground owner/operator and future RV traveler as a result of this study

Final Report: Conference in Paris on 29 June 2012 - How to Communicate About the European Citizens' Initiative?

The 29 June 2012 conference, entitled "How to communicate about the European Citizens' Initiative?" falls within the ambit of a project launched by our partner ECAS (European Citizen Action Service). Since 2010, Toute l'Europe has gone into partnership with ECAS, in order to contribute to the creation of the European Civil Society House which aims to make available to European citizens, both physically and virtually, an assistance platform for the following tools:The European Citizens' Initiative (ECI);The European Parliament's system of petitions;The referral of cases to the European Ombudsman;The complaint procedure before the European Commission; andAccess to the documentary resources of the European institutions

Applications of Social Media in the Tourism Industry: A Review

Purpose- This study aims to review and analyze the articles related to social media applications and their impact on the tourism industry. Methodology- For conducting this study, three leading databases named Google Scholar, Science Direct, and EBSCO Host were used for data collection purposes, and the research was conducted in three phases. Selecting the database for collecting data was the first phase, which was carried out during the period between November 2020 to December 2020. In the second phase, screening of the collected data was done, and in the final stage, 46 articles were selected to conduct this study. Discussion- Over the last decade, the rapid advancements in information and communication technology (ICTs) have had reflective impacts on the global tourism sector. Both researchers and professionals have acknowledged that social media applications have a significant impact on both suppliers and consumers of the tourism industry. Findings- Based on the reviewed articles from the perspectives of the tourism consumers as well as the tourism suppliers, this study has found that consumers use social media in pre-during-post travel for searching different information and suppliers generally use social media for promotion, communication, management, research purposes

A realist synthesis of the evidence on outreach programmes for health improvement of Traveller Communities

Background: Improving the health of Traveller Communities is an international public health concern but there is little evidence on effective interventions. This study aimed to explain how, for whom and in what circumstances outreach works in Traveller Communities. Methods: A realist synthesis was conducted. Systematic literature searches were conducted between August and November 2011. Grey literature was sought and key stakeholders were involved throughout the review process. Iterative steps of data extraction, analysis and synthesis, followed by additional searches were undertaken. Results: An explanatory framework details how, why and in what circumstances participation, behaviour change or social capital development happened. The trust status of outreach workers is an important context of outreach interventions, in conjunction with their ability to negotiate the intervention focus. The higher the outreach worker’s trust status, the lower the imperative that they negotiate the intervention focus. A ‘menu’ of reasoning mechanisms is presented, leading to key engagement outcomes. Conclusions: Adopting a realist analysis, this study offers a framework with explanatory purchase as to the potential of outreach to improve health in marginalised groups

Platform Evolution: A Study of TripAdvisor

The recent commercial expansion of social media platforms challenges their origin as places of networking and community building and raises important questions as regards their status as institutional entities. After briefly reviewing the literature on platforms and ecosystems, we conduct a longitudinal case study of TripAdvisor. Our findings show the critical role networking and social data have historically played in positioning TripAdvisor as a hub in a vast digital travel ecosystem. At the same time, our analysis unravels the growing diversification of data types linked to the roles performed by different types of actors (e.g. end users, advertisers, business owners, online travel agencies). The shifting nature of these roles and the data types they produce largely account for the patterns of platform evolution and its market position

Marketing Analysis For Bonk Knob Shoals Located in Van Buren County, Tennessee

Purpose: The purpose of this paper is to provide Alfred Crabtree, owner of Bonk Knob Shoals, with a marketing plan. Bonk Knob Shoals will be an upscale campsite nearby Spencer, TN in Van Buren County. Statement of Objective: Bonk Knob Shoals is currently under development and the owner wants to gain insight to LOHAS tourists, so he can create a suitable business plan to attract people in that niche market. Marketing is a huge component of the business plan because Crabtree believes a significant amount of resources will be needed to increase tourism awareness of the upscale campsite, which is located in the Upper Cumberland region. By providing an analysis of the location and of the green tourism industry, Crabtree will be able to develop strategic marketing messaging that will effectively and economically reach his target demographics. Sustainability is one of the main objectives of Bonk Knob Shoals and for the local chamber of commerce of Van Buren County, Tennessee. By understanding the LOHAS and green tourism segments, Crabtree can effectively tailor his advertising and marketing messages to attract these tourists. In addition, there is also a unique opportunity here for him to utilize green building practices as a way to not only fulfill his vision of owning an eco-friendly business, but also to be first in the Van Buren County travel market to implement this sustainable measure. Green building practices include the use of native landscaping, organic gardens, solar and wind power, wastewater compositing, and sustainable and renewable building materials. Using sustainable building practices will only enhance the appeal of Bonk Knob Shoals. At the conclusion of this paper, Crabtree will be provided with marketing strategies that will attract tourists to the campsite

Smart City and Smart Tourist Destinations: Learning from New Experiences in the 21st century

Digital transformation has been a worldwide reality since the late 1990s. However, the 21st century has promoted its acceleration and scope for its use. Tourism professionals have sought the benefits that digital connections via smartphones bring to the diffusion and negotiation of services and products. However, young people from the internet age seek autonomy in the elaboration of their own travel itineraries, contributing to the emergence of intelligent tourist destinations. Based on the correlation with the principles of smart cities that increasingly become the goal of global managers, this study seeks to demonstrate the potential of the insertion of the tourist segment in this new perspective of social behavior. The results show that the co-creation by the travelers in search of experiences of impact in their lives is here to stay with QR Codes and Apps of cell phones. Information and digital communication technologies bring greater autonomy and creativity to the universe of tourists