A report on the ULTRLAB's development of online components in NCSL programmes

This report is one of two produced by ULTRALAB forthe National College of School Leadership (NCSL). Here we discuss the research and development of online components of two NCSL programmes. The other report looks at the Talking Heads project, an online community for Headteachers in England. This report considers our work on two NCSL programmes. The new model National Qualification for Headship (NPQH) had its first cohort of learners in March 2001. ULTRALAB was involved in consultancy with the DfES, the writers of the programme materials and the ten regional training providers, in setting up the online elements from September 2000. The online community aspects of NPQH were established using think.com software, with the name Virtual Heads chosen for the overarching national community. The pilot for the Certificate of School Business Management started in February 2002. Our involvement here was to develop the online community and support the tutors in its use.The online community aspects were established using think.com software, with the name Bursars’ Count chosen for the overarching national community

A Suburban Communications Network: Recurrence of Use, Growth of Participation, and the Challenges of Sustainability

This paper presents findings from a longitudinal research project exploring the use of a local digital community noticeboard and the mechanisms that have worked to grow and sustain community participation in this communications network. The lessons learnt from this research include the importance of providing clear indication to community members that communications are being seen by the community, maintaining visibility of high interest community- building communications, and involving community organisers. In discussion of our research, we suggest that future design supports visibility of long-term communications, and provides an accessible place to make communications public (with less emphasis on linking individual identities)

National Cultures on European Corporate Homepages in English: A Linguistic Analysis

The aim of the study is to discover linguistic features that may be related to national differences on European corporate websites where English is used as a lingua franca. The methodology used is qualitative and corporate homepages are taken as units of analysis. European cheese companies are chosen due to the links between food and national identity and to the importance of the cheese sector in Europe. Four European countries — Austria, Denmark, Poland, and Portugal — are selected in order to represent different national cultures within three different geographic areas, namely Northern, Central, and Southern Europe. Findings reveal, first, significant differences in the kind of information provided and in the linguistic features used and, second, that a number of differences can be explained with reference to Hall’s and Hofstede’s cultural models. The study shows that linguistic research can contribute considerably to marketing studies, by identifying linguistic markers that could be associated with cultural dimensions and by illustrating how they interact in actual website texts

The meaning of community: the viability of Public Sphere theory and Social Cohesion on social media groups: a reception study of the ‘Grahamstown’ Facebook Group

This study explores the meaning of community to Grahamstown’s online social media community, through a case study of the ‘Grahamstown’ Facebook group (GFG). The study explores the possibilities of social media as a public sphere and the way geographically-based social media sites might contribute to social cohesion in a community. The study explores what kinds of discussions take place on the GFG and why they are happening. It investigates whether these discussions can promote understanding and social solidarity, and whether useful deliberations are taking place, in some kind of approximation of a public sphere. Is this Group contributing to the wellbeing of the community, and how? Drawing on public sphere theory and various conceptions of the concept of social cohesion, the dissertation aims to find out how much of an impact the GFG has on Grahamstown/Makhanda inhabitants’ lives and sense of community. The study argues that with the advent of digital media, another ‘structural transformation’ in Habermasian terms, is underway, both empirically and theoretically. Through more than a dozen in-depth interviews combined with content analysis (via participant observation), the study finds that participation in and exposure to the GFG does lead, for many, to a sense of belonging and social cohesion as community members come together to act in relation to the state, local business and other institutions. The viability of ideas of highly localised (in time and space) ‘public sphericules’ as an alternative to broader more overarching concepts of a public sphere, is explored in this study. The study also suggests a typology of users, identifying the frequency, tone of voice and motives for participating on the GFG and attempts a periodisation of the GFG’s changing role in the community over the past decade

Discursive Practice and the Nigerian Identity in Personal Emails

As communication by the electronic mail spreads and becomes increasingly common, more and more people are taking the advantage of its flexibility and simplicity for communicating social identity and cultural matters. This chapter, focuses on how Nigerian users of the electronic mails, apply the medium for expressing their identity through discursive means. Data comprises 150 personal emails written and sent between 2002 and 2009 in Lagos and Ota regions of Nigeria by individual email writers, comprising youths and adults from a university community and the Nigerian civil service. Applying socio-linguistic approach and computer-mediated discourse analysis, the study shows that the most common discursive means of expressing the Nigerian identity are greeting forms and modes of address; religious discursive practices and assertions of native personal names. The data also show evidences of Nigerian English in the email messages

Distance, multimedia and web delivery in surveying and GIS courses at the University Of Southern Queensland

[Abstract]: The University of Southern Queensland has been involved with the distance education of surveying courses for over 25 years. In recent times, staff of the Surveying and Land Information Discipline, and the University as a whole, have embarked on multimedia enhancement and web delivery of curricula. This paper examines some of the initiatives undertaken to enhance the delivery of educational materials and discusses some of the issues involved in the effective delivery of distance education materials. The significant experience in the delivery of traditional educational materials has proven to be an advantage in the repackaging and enhancement of teaching materials. Delivery of education to off-campus students requires a significant support infrastructure which is often not recognised by new entrants into the flexible delivery arena. Traditional support mechanisms such as phone, fax and standard media (eg. videos, audio tapes etc) are being replaced by email, ‘electronic’ discussion groups, CDs and internet resources. These enhancements, when developed professionally, require a significant commitment of resources and expertise and often require a team approach to their design and development. Access by off-campus students to internet services and affordable software packages also require careful consideration in the design and offering of distance education materials

Using ICT to support public and private community memories: case studies and lessons learned

Information communication technologies (ICTs) enable the development of memories across a variety of communities. We identify a spectrum of deployment from private through to open public spaces. As we move along this spectrum key variables change including mechanisms of trust and accountability and the definition of ownership, authorship and readership. Some challenges however, remain constant such as designing for sustainability and the need to align research and community goals. Private spaces can be created to enhance existing interactions, develop bonding capital and build shared memory. Such spaces allow a defined membership the opportunity to explore new ideas away from the public gaze, using language which may not be intelligible to outsiders. ICTs may be used to bridge internal and external audiences, repurposing content for a wider public. The original content may require alternative presentation, organisation or navigation methods to support its effective use by an external audience. Increasingly, community memories are being developed using social software within the public sphere, however this raises issues of authority, reputation management, and conflict resolution. Unexpected innovation may occur, and issues of sustainability must be addressed. In our analysis we will draw on three ICT initiatives in which we have participated: Bletchley Park Guides’ Forum, Bletchley Park Text and Milton Keynes Open Guide