Web Video in Numbers - An Analysis of Web-Video Metadata

Web video is often used as a source of data in various fields of study. While specialized subsets of web video, mainly earmarked for dedicated purposes, are often analyzed in detail, there is little information available about the properties of web video as a whole. In this paper we present insights gained from the analysis of the metadata associated with more than 120 million videos harvested from two popular web video platforms, vimeo and YouTube, in 2016 and compare their properties with the ones found in commonly used video collections. This comparison has revealed that existing collections do not (or no longer) properly reflect the properties of web video "in the wild".Comment: Dataset available from http://download-dbis.dmi.unibas.ch/WWIN

Youtube as a strategic marketing tool for fashion: analysis of the official channel What the chic in 2015

El surgimiento en los últimos años de nuevos medios de comunicación como YouTube ha propiciado la aparición de una interacción diferente con el público. A menudo, se habla de que los medios tradicionales ya no producen el mismo efecto en la audiencia y eso se debe a que actualmente el público busca formas más fáciles e interactivas de acceder a la información. El objetivo de este artículo es estudiar cuáles son las potencialidades de Youtube como una herramienta al servicio del marketing de moda en el Perú. Por esta razón se ha planteado un análisis de contenido que ha tomado como caso de estudio al canal de Youtube What the chic. Para proceder a la observación en la construcción de los contenidos de dicho canal, se emplearon variables como temas de publicación, branding y marcas.The emergence in recent years of new media such as YouTube, has given rise to a different interaction with the audience. Often it is said that traditional media no longer produce the same effect on the audience and that is because now people are looking for easier and interactive ways to access information. The aim of this paper is to study what the potential of Youtube as a marketing tool in the service of fashion in Peru. Thus we have made a content analysis that has taken as a case study the Youtube channel What the chic. To proceed with the observation in the construction of the contents of that channel, we used variables as topics of publication, branding and trademarks

Management guru

This thesis considers how the reader can become a management guru. To this end, it examines the history of management ideas in the period 1890-1990, and identifies those which have achieved widespread popularity. A management idea is the generic term used to refer to any research finding, theory, concept, framework or prescription that maintains currency within the world of management and management education and training. The thesis accounts for the popularity of these ideas. It argues that four sets of factors contribute to the establishment of the popularity of a management idea. First, the idea has to be timely, that is, in tune with social, economic and political concerns of the period. Second, it has to achieve a high level of visibility in order to gain managers’ awareness of its existence. Third, it should address the relatively stable and enduring set of managerial needs. Fourth, the idea should, in its content and design, be perceived by the managers as capable of fulfilling those needs. Five literature reviews were carried out. The first identified the six most popular management idea "families". The second was a historical review of the social, economic and political factors which formed the historical milieus from which these idea families evolved. The third literature review uncovered twelve recurring features of these popular management ideas. The fourth examined managers’ needs for such ideas, and the fifth examined how management ideas were marketed by companies and consultants. These literature reviews produced a set of hypotheses, some of which were tested in the empirical part of the study. These related primarily to the link between management needs and the characteristics of the ideas themselves. Both business school academics’ and managers’ reactions to different management ideas were assessed from a phenomenological perspective. This utilised self-completed questionnaires and the analysis of interview transcripts. The research conclusions are that the popularity of a management idea can both be predicted and planned for by enterprising and aspiring management gurus, be they business school faculty or management consultants. The application of the principles described in this thesis should secure for them, both fame and fortune

Man as product and producer of vitreous optic: from the mirror phase to the monitor phase, with particular reference to Martin Jay, Bergson, Deleuze and Baudrillard

Drawing an arc from Narcissus’ encounter with his own reflection, tracking through varieties and modalities of glassy surfaces and technologies through history, from the mirror to the lens, microscope and telescope, camera obscura and panopticon, to contemporary techno-cultural phenomena of the ‘digital age’ the concern of this work is to determine how mirrors, lenses, screens and monitors have shaped our social and conceptual modes of existence. The four parts of this dissertation all illustrate how glass technology modalities of vitreous optic has contributed to the development of the various spheres of our life, and vice versa. The general hypothesis shows how intertwined we are with our material production beyond the reductive perspectives of technological determinism and social constructivism; and, more specifically, the thesis argues that the vitreous optics of the contemporary age –the computer game, the smartphone, social media platforms and networks- have profound ramifications that are redefining ‘intelligence’, ‘things’, and ‘technology

Human Rights in the Age of Platforms

Today such companies as Apple, Facebook, Google, Microsoft, and Twitter play an increasingly important role in how users form and express opinions, encounter information, debate, disagree, mobilize, and maintain their privacy. What are the human rights implications of an online domain managed by privately owned platforms? According to the Guiding Principles on Business and Human Rights, adopted by the UN Human Right Council in 2011, businesses have a responsibility to respect human rights and to carry out human rights due diligence. But this goal is dependent on the willingness of states to encode such norms into business regulations and of companies to comply. In this volume, contributors from across law and internet and media studies examine the state of human rights in today's platform society