What Bulgarian Banks offer via Internet: an Overview (v2)

The new information technologies adoption and e-commerce emergence change the role of financial intermediaries in new E-conomy. During the last years, the bank started an expansion to the web – they offer broad range of traditional bank products and services via Internet. The remote banking become one of the main channels for bank services distribution. The Internet expansion of the Bulgarian banks is at its beginning. The showed results are based on the Internet research, which has aimed to describe actual picture of Bulgarian banks present in Internet.Banks, Internet, Online services, Online banking, E-commerce, Bulgaria

Inventory Management System Automation for Coherency in E-Commerce Web Portals

This paper proposes multi-channel e-commerce solution that incorporates a single interface to provide effortless sale benefits to a retailer. The problem faced by retailers is maintaining all the e-commerce web portals. If a product is out of stock yet it is showing available in any web portal as explained in the problem below, a black mark is placed on the retailer by that web portal. This may result in withdrawal of membership of the retailer from that portal. Our solution proposes an interface which provides one-time insertion of products and efficient updating process between channels for coherency

An Exploratory Examination of the Relationship between Digital Traffic Channels and Web Sales for Hedonic Products

The present study explores the relationship between digital traffic channels and Web sales for online retailers of hedonic-type products. The hedonic product categories studied include Flowers/Gifts, Jewelry, Sporting Goods, and Toys/Hobbies. The digital traffic channels incorporated in the analysis include direct traffic to a marketer’s website, display ads, email marketing, organic search engine results, paid search engine results, and referrals from other sites. Our preliminary findings indicate that each of these traffic channels is in fact significantly correlated with both monthly website visits and Web sales. However, the traffic channels with the strongest correlations with Web sales were shown to be direct website traffic, organic search and paid search. As such, managers may want to emphasize these digital traffic channels when developing marketing strategies for e-commerce websites

An electric commerce platform for material testing laboratories

The emergence of the Internet has allowed businesses to create new sales and marketing channels to provide value for their customers in the marketplace. Engineering manufacturers and suppliers have taken advantage of the internet to automate the customer service aspects of their businesses as well as to market their services in a cost-effective but widespread manner. This work aims to apply the practices and benefits of electronic commerce (e-commerce) to a material testing laboratory through the creation of a functioning website with e-commerce features. The effects of Search Engine Optimization, website accessibility issues, marketing considerations, security concerns, and common business models and strategies regarding web development are examined. Features such as an automated quoting system and a customer portal are also implemented for use at a material testing laboratory

Challenges of Finnish B2C E-commerce: Achieving competitive advantage through brand and service marketing

Objectives of the study The main goal of the study was to find out how marketing could potentially be used to improve the competitiveness of Finnish B2C web stores. This is an extremely important question because of the radically increased significance of e-commerce in Finland and the fact that both marketing and international competition are seen as great challenges by the Finnish web stores. Academic background and methodology In order to answer the research question a very thorough investigation of existing literature was conducted on the topics of competitive advantage, success factors, consumer behavior and technology, e-commerce and e-service quality, the significance of satisfaction, trust and loyalty in e-commerce context as well as influence, dynamics, methods and channels of marketing communications. After this, an empirical study was conducted using qualitative methods. Semi-structured interviews were used to collect data from web store merchants, as well as experts dealing with web stores and experts on consumers and markets. Findings and conclusions The findings of the research revealed several critical issues for B2C e-commerce success and gaps in the marketing know-how of Finnish B2C web stores. The main conclusion was that the overall level of know-how and knowledge among Finnish web stores is too low. Additionally, the best method of achieving competitive advantage is through strategic differentiation, which then again is best reached through the brand, service and product offering based positioning – all made more effective by localization. Several recommendations for the web stores as well as other parties are made in the thesis