Personalised online sales using web usage data mining

Practically every major company with a retail operation has its own web site and online sales facilities. This paper describes a toolset that exploits web usage data mining techniques to identify customer Internet browsing patterns. These patterns are then used to underpin a personalised product recommendation system for online sales. Within the architecture, a Kohonen neural network or self-organizing map (SOM) has been trained for use both offline, to discover user group profiles, and in real-time to examine active user click stream data, make a match to a specific user group, and recommend a unique set of product browsing options appropriate to an individual user. Our work demonstrates that this approach can overcome the scalability problem that is common among these types of system. Our results also show that a personalised recommender system powered by the SOM predictive model is able to produce consistent recommendations

Automated user modeling for personalized digital libraries

Digital libraries (DL) have become one of the most typical ways of accessing any kind of digitalized information. Due to this key role, users welcome any improvements on the services they receive from digital libraries. One trend used to improve digital services is through personalization. Up to now, the most common approach for personalization in digital libraries has been user-driven. Nevertheless, the design of efficient personalized services has to be done, at least in part, in an automatic way. In this context, machine learning techniques automate the process of constructing user models. This paper proposes a new approach to construct digital libraries that satisfy user’s necessity for information: Adaptive Digital Libraries, libraries that automatically learn user preferences and goals and personalize their interaction using this information

A context-aware approach based on self-organizing maps to study web-users\u27 tendencies from their behaviour

In the context of a highly volatile web of uneven quality, the identification of content deemed valuable by end users is of paramount importance. Where page content undergoes rapid change, this issue is particularly challenging. Web browsing activity represents a unique source of context by which the value of web pages can be determined via an assessment of individual user interactions, such as scrolling, clicking, saving and so forth. Over time, this data set forms a pattern of activity which can be mined for meaning. In this paper we present an approach to web content, based on Kohonen mapping, used to generate a topological model of users\u27 behaviour over web-pages. Each web-document can thus be represented as a semantic map built by adopting unsupervised techniques where similar users\u27 behaviour are mapped close together, with identification of information stability emerging as a by product of the identification of similarity in user activity over content. In this model, the more similar the outputs of the map for each user who has endorsed a web-page, the more the web site is considered current or in context with changing information. We illustrate the potential application of this approach to our ongoing work in social search

Survey of data mining approaches to user modeling for adaptive hypermedia

The ability of an adaptive hypermedia system to create tailored environments depends mainly on the amount and accuracy of information stored in each user model. Some of the difficulties that user modeling faces are the amount of data available to create user models, the adequacy of the data, the noise within that data, and the necessity of capturing the imprecise nature of human behavior. Data mining and machine learning techniques have the ability to handle large amounts of data and to process uncertainty. These characteristics make these techniques suitable for automatic generation of user models that simulate human decision making. This paper surveys different data mining techniques that can be used to efficiently and accurately capture user behavior. The paper also presents guidelines that show which techniques may be used more efficiently according to the task implemented by the applicatio

Visual and computational analysis of structure-activity relationships in high-throughput screening data

Novel analytic methods are required to assimilate the large volumes of structural and bioassay data generated by combinatorial chemistry and high-throughput screening programmes in the pharmaceutical and agrochemical industries. This paper reviews recent work in visualisation and data mining that can be used to develop structure-activity relationships from such chemical/biological datasets

Text mining with the WEBSOM

The emerging field of text mining applies methods from data mining and exploratory data analysis to analyzing text collections and to conveying information to the user in an intuitive manner. Visual, map-like displays provide a powerful and fast medium for portraying information about large collections of text. Relationships between text items and collections, such as similarity, clusters, gaps and outliers can be communicated naturally using spatial relationships, shading, and colors. In the WEBSOM method the self-organizing map (SOM) algorithm is used to automatically organize very large and high-dimensional collections of text documents onto two-dimensional map displays. The map forms a document landscape where similar documents appear close to each other at points of the regular map grid. The landscape can be labeled with automatically identified descriptive words that convey properties of each area and also act as landmarks during exploration. With the help of an HTML-based interactive tool the ordered landscape can be used in browsing the document collection and in performing searches on the map. An organized map offers an overview of an unknown document collection helping the user in familiarizing herself with the domain. Map displays that are already familiar can be used as visual frames of reference for conveying properties of unknown text items. Static, thematically arranged document landscapes provide meaningful backgrounds for dynamic visualizations of for example time-related properties of the data. Search results can be visualized in the context of related documents. Experiments on document collections of various sizes, text types, and languages show that the WEBSOM method is scalable and generally applicable. Preliminary results in a text retrieval experiment indicate that even when the additional value provided by the visualization is disregarded the document maps perform at least comparably with more conventional retrieval methods.reviewe