Web Marketing Tourism Destinations

Destinations emerge as umbrella brands that need to be promoted as one entity for each target market they try to attract in the competitively fierce world of travel and tourism. A Destination Marketing Organization (DMO) plays a crucial role in the promotion and management of a tourism destination, mainly through an effective use of its Destination Marketing System as a marketing tool. Due to the fast growing importance of the Internet as an information and communication medium, these systems have been modified in order to be Web-based. However, it is no longer enough for a DMO to just have a Web site. Successful Web Marketing requires an articulated approach to three critical tasks: web site design, promoting the web site, and assessing the web site marketing effectiveness. This paper aims to provide a set of useful guidelines required for DMOs to achieve successful marketing on the Internet. In order to offer empirical evidence of the Web sites that fit within the guidelines provided, official Web sites of ten European DMOs were analyzed

Tourism Marketing in Banyumas

Nowadays the travel companies are flattering larger, more cultured, and more computerized in management. This paper is motivated by how customer’s services and facilities are provided to tourists in Tourism destinations, Hotels, and Local people. The purpose of this study is about the development of tourism Marketing and destinations in Banyumas and out of the city, make it more attractive and known as one of the Best cultural, artificial, and natural tourism destinations in Indonesia. Using a quantitative method this study analyzed face-to-face and improvement made virtual by Social Media and Web sites. Also, compared Indonesia tourism market with other countries' achievements to develop tourism in Banyumas. It was found that the greatest role play in tourism marketing is connecting people, cultures, and businesses across the country. It is needed for all tourism agencies and partners to work together to maximize the benefits of Hotels, restaurants, tourism destinations, air transport, and to upkeep the sustainable growth of air travel by connecting more people and more places even if small cities like Banyumas, more often.This study answers the questions about the importance of Tourism Marketing in Banyumas and an airport in it or any nearest cities to Banyumas for tourism development. Because local people mostly choosing the type of natural, artificial tourism objects and cultural tourism objects. It concludes that native Societies, Restaurants, Hotels, Social media (promotions) and Aviation is the most important for tourism marketing and its development in Banyumas. Keywords: Tourism Marketing; City Branding; e-WOM; Tourism servic

ONLINE REPRESENTATION OF TOURISM: AN ANALYSIS OF SEARCH RESULTS FROM A MAJOR SEARCH ENGINE

The goal of this study is to provide a preliminary assessment of the representation of tourism destinations through a major search engine. A three-step analysis was conducted with the focus on assessing: 1) the visibility of tourism-related information regarding 30 tourist destinations within the United States; 2) the visibility of various industry sectors within 3 selected destinations; and, 3) a comparison of domain URLs of search results on a major destination. The findings show that, although there is huge amount of information indexed travelers can only access a tiny fraction of this information. Also, there are a number of dominant players among the Web pages suggested by the search engine. This study provides insights into the challenges the tourism industry is faced with when promoting a destination. It also offers several implications for developing tools and marketing strategies for the tourism industry

Destination Online Communication: Why Less is Sometimes More. A Study of Online Communications of English Destinations

This research investigates the relationship between Web site design and the Web site end-user experience of a vast number of English tourism destinations, both local and regional ones. Following recent research in the field, this paper evaluates destinations' online communication based on the implemented Web site features and on the effectiveness of the communication itself, borrowing its research methodology from different domains. After content and functionality analysis, a user-experience, scenario-based investigation has been carried out, which demonstrated that complex Web sites do not always serve end-users' needs properly; in other words, Web site complexity is not directly related with good user experience. This research may help destination managers to foster their online communication if they have fewer content and functionalities but are better focused and clearly user-oriented. © 2014 Taylor & Francis

Web Based Marketing: A Best Practices Examination of Rural Destinations in the American West

In recent years the United States has seen a growing trend in rural travel, which has increased the awareness of rural destinations. However, in order to compete with larger destinations, rural destinations must market themselves through various online outlets. The purpose of this study was to examine the web based marketing practices of five selected rural tourism destinations in the Western United States. The destinations studied were: Tonopah, Nevada; Ajo, Arizona; Creede, Colorado; Taos, New Mexico; and Marfa, Texas. These destinations were analyzed through an examination of destination websites and social media accounts. The results showed that in order to market to the technologically savvy tourists, rural destinations should utilize social media platforms more effectively and update the destination websites on a regular basis

Web 2.0 and destination marketing: current trends and future directions

Over the last decade, destination marketers and Destination Marketing Organizations (DMOs) have increasingly invested in Web 2.0 technologies as a cost-effective means of promoting destinations online, in the face of drastic marketing budgets cuts. Recent scholarly and industry research has emphasized that Web 2.0 plays an increasing role in destination marketing. However, no comprehensive appraisal of this research area has been conducted so far. To address this gap, this study conducts a quantitative literature review to examine the extent to which Web 2.0 features in destination marketing research that was published until December 2019, by identifying research topics, gaps and future directions, and designing a theory-driven agenda for future research. The study’s findings indicate an increase in scholarly literature revolving around the adoption and use of Web 2.0 for destination marketing purposes. However, the emerging research field is fragmented in scope and displays several gaps. Most of the studies are descriptive in nature and a strong overarching conceptual framework that might help identify critical destination marketing problems linked to Web 2.0 technologies is missing

Social media and tourism : a wishful relationship

For decades hospitality firms were used to domain the communication process. Thematic social network sites such as TripAdvisor became very important tools for travelers when deciding which hotels to book, and what restaurants and tourist attractions to visit, been a visible part of tourism communication evolution. Evidence suggests that e-WOM serves as a primary information source when tourists choose destinations, hotels, and other experiences. The role and use of social media in tourists’ decision making has been widely discuss in tourism and hospitality research, especially in the research phase of the tourist’ travel planning process. With the wide adoption of social media the influence of customers’ word-of-mouth increased and influences not only the research phase, but the repetition and overall customers’ experiences. To answer these questions a model assessing e-wom was developed and data was gathering from TripAdvisor regarding customer’s opinion in restaurant experiences. The results found establish the bases for understanding tourists’ engagement level and profiles.N/

Regional tourist destinations - the role of information and communications technology (ICT) in collaboration amongst tourism providers

The tourism industry can be seen as one of the first business sectors where business functions are almost exclusively using information and communications technologies (ICT). This has impacted on the way in which regional tourism destinations are promoted. The method of promoting regions via the development of regional tourist destination websites or portals using Internet technologies is increasingly being adopted both in Australia and around the world. This paper investigates whether this approach is the most effective to achieve increased awareness and subsequent visitation of a region. Are there other ways to achieve a similar outcome? One such alternative is via a bottom up approach achieved through co-opetition or collaboration established within the group of local tourism industry operators. This cooperative networking is made possible via the use of ICT to facilitate the establishment of virtual business networks amongst tourism operators in a local community, cascading into an informal secondary tourism network within that region. In many Australian regional areas the tourism bureau has been the key node for local tourism, but this structure has been fraught with many problems. Little is known about their effectiveness in delivering services to local small and medium tourism enterprises (SMTEs). The role of tourism bureaus in local tourism networks is changing and a study of this dynamic is provided here as an example of the interaction between top down and bottom up approaches. Published case studies from around the world are considered demonstrating alternative approaches to using ICT to promote a region and communicate with potential visitors. Future empirical research is required to more fully understand the effectiveness of the different approaches

Regional branding : perspectives of tourists in Australia

This paper aims to explore the overlap and gap between the communication efforts of destination marketing organisations (DMO)&rsquo;s and consumer perspectives of tourism destination within Australia. This paper applies qualitative and quantitative methodologies. Three stages of analysis are discussed. The web site content of state tourism authorities are analysed using Leximancer. The results show that states are using differing perceptual dimensions to portray characteristics of state tourism destinations. It is also found that consumers can recall the slogans and positioning of some states to a much greater extent than others. Finally it was shown that there was little correspondence and consistency between state positioning slogans and the destination promise and actual content on the web site.<br /

El reto de vincular reputación online de destinos turísticos con competitividad

The aim of this study is to evidence how 2.0 conversations in social media impact the reputation of destinations. Additionally, the influence of co-creation practices is analysed. The five most competitive destinations worldwide have been chosen for the research. This paper demonstrates that monitoring social media is a challenge in tourism and is a strategic tool to support process decision making and for destination brand building in a sustainable way. Currently, there are several monitoring and analytic tools, but there is a lack of models to systematise and harness it for the Destination Management Organization (DMOs). In conclusion, how tourists play the main role in the competitiveness of Destinations with their experiences and opinions are considered, along with some keys for successful management of social media are given in the view of the results.info:eu-repo/semantics/publishedVersio