Business integration models in the context of web services.

E-commerce development and applications have been bringing the Internet to business and marketing and reforming our current business styles and processes. The rapid development of the Web, in particular, the introduction of the semantic web and web service technologies, enables business processes, modeling and management to enter an entirely new stage. Traditional web based business data and transactions can now be analyzed, extracted and modeled to discover new business rules and to form new business strategies, let alone mining the business data in order to classify customers or products. In this paper, we investigate and analyze the business integration models in the context of web services using a micro-payment system because a micro-payment system is considered to be a service intensive activity, where many payment tasks involve different forms of services, such as payment method selection for buyers, security support software, product price comparison, etc. We will use the micro-payment case to discuss and illustrate how the web services approaches support and transform the business process and integration model.

A Blueprint for Applications in Enterprise Information Portals

Electronic Commerce (E-Commerce, EC) is thoroughly changing business models of organizations (governments, corporations, and communities) and individuals the way of living and working. However, the major success will accrue to those companies that are willing to transform their organizations and business processes, which is the scope of e-Business. An Enterprise Information Portal (EIP) provides real time information and integrated applications to knowledge workers, employees, customers, business partners and the general public as well. Effective applications of EIP facilitate high quality strategic decisions. That is, an EIP can enhance an organization’s productivity, improve the collaboration to facilitate E-Commerce and gain competitive advantages. However, the EIP solutions are usually too expensive to small businesses. With Enterprise Application Integration (EAI) approach, this paper presents an economic way to design a low-cost EIP that leverages existing systems. Moreover, a prototype is implemented to show the feasibility. For the external data access, the web mining technology is utilized to mine some relevant and valuable web contents from the Internet and put these contents into the document warehouse. By combining the textual information inside the document warehouse and the numeric data from the data warehouse, competitive advantages can be provided over those who work with just the numbers

Essentials In Ontology Engineering: Methodologies, Languages, And Tools

In the beginning of the 90s, ontology development was similar to an art: ontology developers did not have clear guidelines on how to build ontologies but only some design criteria to be followed. Work on principles, methods and methodologies, together with supporting technologies and languages, made ontology development become an engineering discipline, the so-called Ontology Engineering. Ontology Engineering refers to the set of activities that concern the ontology development process and the ontology life cycle, the methods and methodologies for building ontologies, and the tool suites and languages that support them. Thanks to the work done in the Ontology Engineering field, the development of ontologies within and between teams has increased and improved, as well as the possibility of reusing ontologies in other developments and in final applications. Currently, ontologies are widely used in (a) Knowledge Engineering, Artificial Intelligence and Computer Science, (b) applications related to knowledge management, natural language processing, e-commerce, intelligent information integration, information retrieval, database design and integration, bio-informatics, education, and (c) the Semantic Web, the Semantic Grid, and the Linked Data initiative. In this paper, we provide an overview of Ontology Engineering, mentioning the most outstanding and used methodologies, languages, and tools for building ontologies. In addition, we include some words on how all these elements can be used in the Linked Data initiative

An explainable data-driven approach to web directory taxonomy mapping

5noThe spread of e-commerce and web applications has fostered the integration of cross-domain business activities. To efficiently retrieve products and services, web directories allow customers to browse multiple-level taxonomies to find specific products or services according to a predefined categorization. Providers need to periodically update web directory lists by aligning in-house taxonomies to domain-specific hierarchies coming from external sources. However, such taxonomy mapping procedures are often semi-automatic and rely on traditional word disambiguation techniques to capture the semantics behind categories and products descriptions. Hence, the flexibility and explainability of the underlying models are quite limited. This paper proposes an automated, explainable approach to web directory taxonomy mapping based on text categorization. It exploits two complementary word-based text representations: a frequency-based representation, which captures syntactic text similarities, and an embedding one, which highlights the underlying semantic relationships among words. Since the proposed solution is purely data-driven, it can be successfully applied to business domains where there is a lack of semantic models. The frequency-based text representation has shown to be particularly suitable for driving the automated taxonomy mapping procedure, whereas the embedding space has been profitably used to provide local explanations of the category assignments.partially_openopenElena Daraio, Luca Cagliero, Silvia Anna Chiusano, Paolo Garza, Giuseppe RicuperoDaraio, Elena; Cagliero, Luca; Chiusano, SILVIA ANNA; Garza, Paolo; Ricupero, Giusepp

Proposing a secure component-based-application logic and system’s integration testing approach

Software engineering moved from traditional methods of software enterprise applications to com-ponent based development for distributed system’s applications. This new era has grown up forlast few years, with component-based methods, for design and rapid development of systems, butfact is that , deployment of all secure software features of technology into practical e-commercedistributed systems are higher rated target for intruders. Although most of research has been con-ducted on web application services that use a large share of the present software, but on the otherside Component Based Software in the middle tier ,which rapidly develops application logic, alsoopen security breaching opportunities .This research paper focus on a burning issue for researchersand scientists ,a weakest link in component based distributed system, logical attacks, that cannotbe detected with any intrusion detection system within the middle tier e-commerce distributed ap-plications. We proposed An Approach of Secure Designing application logic for distributed system,while dealing with logically vulnerability issue

The 4s web-marketing mix model

This paper reviews the criticism on the 4Ps Marketing Mix framework, the most popular tool of traditional marketing management, and categorizes the main objections of using the model as the foundation of physical marketing. It argues that applying the traditional approach, based on the 4Ps paradigm, is also a poor choice in the case of virtual marketing and identifies two main limitations of the framework in online environments: the drastically diminished role of the Ps and the lack of any strategic elements in the model. Next to identifying the critical factors of the Web marketing, the paper argues that the basis for successful E-Commerce is the full integration of the virtual activities into the company’s physical strategy, marketing plan and organisational processes. The four S elements of the Web-Marketing Mix framework present a sound and functional conceptual basis for designing, developing and commercialising Business-to-Consumer online projects. The model was originally developed for educational purposes and has been tested and refined by means of field projects; two of them are presented as case studies in the paper.\ud \u