Individual level culture influence on online consumer iTrust aspects towards purchase intention across cultures: A S-O-R model

© 2015 Inderscience Enterprises Ltd. Building trust and understanding its relationship with online purchasing decisions is important to business-to-consumer (B2C) e-commerce firms seeking to extend their consumers reach globally. Based on the Stimulus- Organism-Response (S-O-R) model, this paper examines the moderating role of culture on the relationship between B2C web design (web accessibility, visual appearance and social networking services (SNS)) and interpersonal trust (iTrust), cognitive and affect-based trust that trigger online purchasing intentions. Motivation of this study includes, testing and comparing individual consumer level cultural (individualism and uncertainty avoidance) values as moderators in our research model across two different societies (Australia and Pakistan). The data of the survey were analysed using structural equation modelling-partial least square (SEM-PLS) approach. The results highlight the need to consider cultural differences when identifying the mix of web design strategies to employ in B2C e-commerce websites, not only at the country level but also in one culturally diverse country such as Australia

Factors Influencing Purchase Intention on Mobile Shopping Web Site in China and South Korea: An Empirical Study

The research objective of this study is to analyze the factors that influence consumers\u27 perceptions of using mobile commerce services for online shopping in China and South Korea using ordered logistic regression analysis. We constructed the research model using the three dimensions of individual characteristics, shopping motivations and the characteristics of mobile shopping. We discovered that shopping frequency, utilitarianism, instant connectivity, and personalized information push positively impact the customers’ intention to use mobile phones in China. The results of the marginal effects indicated that the behavioral intentions of Chinese consumers increased when shopping frequency and instant connectivity increased. In addition, when utilitarianism and the personalized information push reach certain values, the shopping intention of online customers in China will decrease. Likewise, shopping frequency, hedonism, utilitarianism, instant connectivity, and SNS (Social Networking Services) accessibility positively affect the intention to use the Internet for m-shopping of South Korean consumers. In addition, the results regarding the marginal effects suggested that the intention to use m-shopping services on m-shopping web site of South Korean consumers increased as shopping frequency, hedonism, and instant connectivity increased. However, South Korean consumers\u27 adoption intention will decrease when utilitarianism and SNS accessibility reach certain values. These results provide important implications for mobile commerce literature and practice

CAPTCHA Accessibility Study of Online Forums

The rise of online forums has benefited disabled users, who take advantage of better communications and more inclusion into society. However, even with accessibility laws that are supposed to provide disabled people the same equal access as non-disabled users, sites have erected technical barriers, such as CAPTCHAs, that prevent users from taking full advantage of site capability. This study analyzes 150 online forums to determine if sites use CAPTCHAs, and what types are used. Each variety presents accessibility problems to disabled users and the results of the research show that most sites use text-based CAPTCHAs, but rarely provide alternatives that would help users with visual disabilities. The research presents alternatives that site designers may wish to consider in order to allow more disabled users to access their sites

Using technology in service delivery to families, children and young people

This paper provides an overview of how the innovative use of technology can add value to service delivery in organisations working with families, children and young people.Key messages:Most Australians have access to the Internet and use mobile devices to connect from anywhere, at any time. Research suggests that even isolated and marginalised groups are using technology in their everyday lives.For some groups (e.g., young people), technology may be their preferred method of communication.There appears to be a difference between how people are using the Internet (regularly, from anywhere, connecting with social networks, investigating services) and how some organisations are engaging with it (infrequently, in one direction).Technology works best when used to augment or improve existing services for clients, or to offer innovative approaches to existing services.Technology can be used in diverse ways for organisational improvement (e.g., remote access, staff training, professional development) or client services (e.g., online counselling, SMS appointment reminders, access to resources).Using technology does not necessarily involve large monetary investments or reinventing the wheel in terms of policy and procedures. Often it is a matter of adapting and refining existing services and policies to better suit the online world.Incorporating technology into services takes time, and will need continued assessment and refinement to be successful

Electronic Social Networks as Supporting Means of Educational Process in Higher Education Institutions

Given research describes experience of electronic social networks use in educational practices. It was determined that electronic social networks can be a powerful tool for support of educational process in higher education institutions, namely to support study of different disciplines. There are main advantages of electronic social networks use for education: universal accessibility and free of charge; possibility of instant messaging and multimedia data; user-friendly intuitive interface; ability to search data and information; availability of event scheduling, invitations, reminder settings; support for synchronous and asynchronous communication between network members; access from different devices. It is emphasized that one of the main advantages of electronic social networks is receipt of quick feedback and convenience of their tools and services. Nowadays, it is important to include network educational interaction in existing models of study organization. It is advisable to use electronic social networks to manage educational process in higher education institution. Efficiency of electronic social networks use depends on intensity and need for their use in educational system management for implementation of organizational, educational, psychological and pedagogical functions and ensuring universal communication with subjects of educational process. Expediency of electronic social networks use to carry out research work at university is described. Electronic social networks are convenient tool to conduct surveys and questionnaires, to create thematic groups for specific issue discussion. Also it is possible to interact with researchers from different countries, share experiences and disseminate research findings, invite those who wish to participate in various scientific activities using these networks

Empirical Study of Privacy Issues Among Social Networking Sites.

Social media networks are increasing their types of services and the numbers of users are rapidly growing. However, online consumers have expressed concerns about their personal privacy protection and recent news articles have shown many privacy breaches and unannounced changes to privacy policies. These events could adversely affect data protection and compromise user trust, thus it is vital that social sites contain explicit privacy policies stating a comprehensive list of protection methods. This study analyzes 60 worldwide social sites and finds that even if sites contain a privacy policy, the site pages may also possess technical elements that could be used to serendipitously collect personal information. The results show specific technical collection methods most common within several social network categories. Methods for improving online privacy practices are suggested

The Academic Librarian and Techno-Communication: Facilitating Social Networking with Generation Y Students

This paper will address the ways in which academic librarians can work to bridge the communication gap with Generation Y students using social networking and techno-communication. Utilizing cyber-communication opens many doors previously shut to educators. Academic librarians, specifically, have much to gain by embracing the trend toward online communication and social networking. Facebook, and other social networking sites like Friendster and MySpace, have helped to dissolve barriers between librarians and students. An online profile can allow, even moderately techno-savvy librarians, a new brand of accessibility to the university community. Academic librarians can gain acceptance and direct access to students, and anyone else in the university network with a Facebook account. Cyber-connected librarians are also able to directly advertise—and even personally invite—online university members to events, inform network users of new library collections, new online databases, upcoming library workshops, and any number of other outreach activities. In addition, a librarian’s online profile page can include links to sites designed to help students with citing sources for a paper, RSS feeds to library and university news and events, current national and world news items, book reviews, and personal and reference desk contact information. Other forms of technological communication, such as IM (instant messaging or chatting) can also be a useful tool for the academic librarian.International Federation of Library AssociationsUniversity of Toronto, LibraryUniversity of Toronto, Faculty of InformationUniversity of Illinois, LibraryTitle VI National Resource Center Grant (P015A060066)unpublishednot peer reviewe

A survey of UK university web management: staffing, systems and issues

Purpose: The purpose of the paper is to summarize the findings of a survey of UK universities about how their web site is managed and resourced, which technologies are in use and what are seen as the main issues and priorities. Methodology/approach: The paper is based on a web based questionnaire distributed in summer 2006, and which received 104 usable responses from 87 insitutions. Findings: The survey showed that some web teams were based in IT and some in external relations, yet in both cases the site typically served internal and external audiences. The role of web manager is partly management of resources, time and people, partly about marketing and liaison and partly also concerned with more technical aspects including interface design and HTML. But it is a diverse role with a wide spread of responsibilities. On the whole web teams were relatively small. Three quarters of responding institutions had a CMS, but specific systems in use were diverse. 60% had a portal. There was evidence of increasing use of blogs and wikis. The key driver for the web site is student recruitment, with instituitional reputation and information to stakeholders also being important. The biggest perceived weaknesses were maintaining consistency with devolved content creation and currency of content; lack of resourcing a key threat while comprehensiveness was a key strength. Current and wished for projects pointed again to the diversity of the sector. Research implications/limitations: The lack of comparative data and difficulties of interpreting responses to closed questions where respondents could have quite different status (partly reflecting divergent patterns of governance of the web across the sector) create issues with the reliability of the research. Practical implications: Data about resourcing of web management, technology in use etc at comparable institutions is invaluable for practitioners in their efforts to gain resource in their own context. Originality/value of paper: The paper adds more systematic, current data to our limited knowledge about how university web sites are managed