Using Web Technology to Teach Students about Their Digital World

In the School of Business at The College of New Jersey, students are required to take two courses in Management Information Technology (MIT). All students enroll in the same first course. This course focuses on Emerging Technologies and intermediate level data analysis skills. Students are then free to choose their second course. Each MIT course requires that we spend time discussing the social, ethical, and legal issues surrounding technology. This is often a difficult lecture because students think that we are preaching rather than educating them. We also face an expanding curriculum due to the explosion in technology but our core curriculum remains limited to these two classes. To help us overcome our challenges, we turned to Web 2.0 technology to create an interactive learning platform where faculty and students could write and comment about emerging social issues surrounding the Web. In the learning environment that we created, students were provided the opportunity to work with many Web 2.0 tools to learn, interact with fellow students, and express their opinions and ideas. Our team employed the open source content management system Wordpress to build, manage, and monitor this site. In addition, we used Google Analytics to gather usage information. This paper will discuss the process we took to build and use the site and some of the lessons we learned along the way

Digital marketing actions that achieve a better attraction and loyalty of users: an analytical study

Currently, the digital economy contributes decisively to an increase in competitiveness, especially as a digital transformation involves migrating to new technological models where digital marketing is a key part of growth and user loyalty strategies. Internet and Digital Marketing have become important factors in campaigns, which attract and retain Internet users. This study aims to identify the main ways in which users can be gained and retained by using Digital Marketing. The Delphi method with in-depth interviews was the methodology used in this study. The results of the research show the most important actions for achieving user recruitment and loyalty with Digital Marketing from the opinions of consulted experts. The limitations of this study are those related to the number of experts included in the study, and the number of research papers consulted in the literature review. The literature review and the results of this research are used to propose new solid research with a consolidated critical methodology. This research deals with a new approach that will optimize web technologies for the evolution of user trends, and therefore, will be of academic and professional use for marketing managers and web solution developers. The conclusions of the investigation show the key factors, discarding others that do not affect the optimization of conversions in B2C businesses such as the duration of the session and the rebound percentage. Likewise, the results of the research identify the specific actions that must be carried out to attract and retain users in B2C companies that use the Digital Marketing ecosystem on the Internet. The requirements for companies that wish to implement a model to optimize conversions using the current digital economy are also shown.info:eu-repo/semantics/publishedVersio

Evaluation of Business-Oriented Performance Metrics in e-Commerce using Web-based Simulation

Resumen de la ponencia[EN] The Web 2.0 paradigm has radically changed the way businesses are run all around the world. Moreover, e-Commerce has overcome in daily shopping activities. For management teams, the assessment, evaluation, and forecasting of online incomes and other business-oriented performance measures have become ‘a holy grail’, the ultimate question imposing their current and future e-Commerce projects. Within the paper, we describe the development of a Web-based simulation model, suitable for their estimation, taking into account multiple operation profiles and scenarios. Specifically, we put focus on introducing specific classes of e-Customers, as well as the workload characterization of an arbitrary e-Commerce website. On the other hand, we employ and embed the principles of the system thinking approach and the system dynamics into the proposed solution. As a result, a complete simulation model has been developed, available online. The model, which includes numerous adjustable input variables, can be successfully utilized in making ‘what-if’-like insights into a plethora of business-oriented performance metrics for an arbitrary e-Commerce website. This project is, also, a great example of the power delivered by InsightMaker®, free-ofcharge Web-based software, suitable for a collaborative online development of models following the systems thinking paradigm.Mitrevski, P.; Hristoski, I. (2016). Evaluation of Business-Oriented Performance Metrics in e-Commerce using Web-based Simulation. En CARMA 2016: 1st International Conference on Advanced Research Methods in Analytics. Editorial Universitat Politècnica de València. 120-120. https://doi.org/10.4995/CARMA2016.2016.2915OCS12012

Twenty Years of Edtech

An opinion often cited among educational technology (edtech) professionals is that theirs is a fast-changing field. This statement is sometimes used as a motivation (or veiled threat) to senior managers to embrace edtech because if they miss out now, it’ll be too late to catch up. However, amid this breathless attempt to keep abreast of new developments, the edtech field is remarkably poor at recording its own history or reflecting critically on its development. When Audrey Watters recently put out a request for recommended books on the history of educational technology, I couldn’t come up with any beyond the handful she already had listed. There are edtech books that often start with a historical chapter to set the current work in context, and there are edtech books that are now part of history, but there are very few edtech books dealing specifically with the field’s history. Maybe this reflects a lack of interest, as there has always been something of a year-zero mentality in the field. Edtech is also an area to which people come from other disciplines, so there is no shared set of concepts or history. This can be liberating but also infuriating. I’m sure I was not alone in emitting the occasional sigh when during the MOOC rush of 2012, so many “new” discoveries about online learning were reported—discoveries that were already tired concepts in the edtech field