The Web 2.0 as Marketing Tool: Opportunities for SMEs

The new generation of Internet applications widely known as Social Media or Web 2.0 offers corporations a whole range of opportunities for improving their marketing efficiency and internal operations. Web 2.0 applications have already become part of the daily life of an increasing number of consumers who regard them as prime channels of communication, information exchange, sharing of expertise, dissemination of individual creativity and entertainment. Web logs, podcasts, online forums and social networks are rapidly becoming major sources of customer information and influence while the effectiveness of traditional mass media is rapidly decreasing. Using the social media as a marketing tool is an issue attracting increasing attention. The hitherto experience is that large public corporations are more likely to make use of such instruments as part of their marketing and internal operations (McKinsey, 2007).The paper defines the Web 2.0 phenomenon and based on the experience of large corporations examines how SMEs could engage the various Web 2.0 instruments in order to efficiently market their products, improve customer relations, increase customer retention and enhance internal operations

A-Lib 2.0: New Avatar Academic Libraries with Web 2.0 Applications

The web has seen the explosion of social networking tools, which are empowering ordinary people to connect, collaborate and contribute in a global collaboration. These social software applications are now the hottest properties of the Internet users. This article explains the how Web 2.0 tools could be applied in academic libraries to convert them as A-Lib 2.0 or Academic Library 2.0. The paper further includes a few cases from different libraries which have already adopted these new services. One recent survey found that 34.41% of total academic libraries in New York State are using Web 2.0 Services; the major ones include IM, Blogs, RSS, Book marking, Wiki, Social Networks, etc. Library 2.0 has changed the traditional way of thinking about the profession where library only engage in creating the content and services for user shifted to the side of user where librarian will enable user to create them for themselves

A 'likely benefit' from aligning Web 2.0 technologies with an institutions learning and teaching agenda

This paper demonstrates a ‘likely benefit’, and a practical view of expected challenges, when incorporating Web 2.0 technologies in a contemporary higher education context. After first exploring which factors potentially influence a shift in thinking about learning and teaching in a Web 2.0 context this paper then addresses the important role, or the affordance, of an integrated Learning Management System (LMS) and the pedagogical applications of Web 2.0 technologies. It then uses a series of case study from the University of Southern Queensland, a large distance education provider in Australia, to support these propositions. Overall, this paper suggests that the goals and ideals of Web 2.0/ Pedagogy 2.0 can be achieved, or at least stimulated, within an institutional LMS environment, as long as the LMS environment is aligned with these ideals

Trust in the digital world - the return of the kings of old

Drawing principally on examples and literature from the Anglosphere, the author argues that the high salience given to "trust" and "trustworthiness" in recent scholarly literature, and which (notably in Putnam's work) attributes declining trust to a widely mistrusted mass media does not acknowledge the trustbuilding potential (realised in some instances) of interactive "Web 2.0" applications. Drawing on O'Neill's proposal that trust inheres in dialogue and mutual checking and verification, the author argues that "Web 2.0" media provide a variety of instances where the "dialogic" character of "Web 2.0" has established and enhanced trustworthiness. He argues normatively for a combination of "Web 2.0" interactivity and the adoption and implementation of self-regulatory codes in order to enhance the trustworthiness of the media

Using Control Frameworks to Map Risks in Web 2.0 Applications

Web 2.0 applications are continuously moving into the corporate mainstream. Each new development brings its own threats or new ways to deliver old attacks. The objective of this study is to develop a framework to identify the security issues an organisation is exposed to through Web 2.0 applications, with specific focus on unauthorised access. An extensive literature review was performed to obtain an understanding of the technologies driving Web 2.0 applications. Thereafter, the technologies were mapped against Control Objectives for Information and related Technology and Trust Service Principles and Criteria and associated control objectives relating to security risks. These objectives were used to develop a framework which can be used to identify risks and formulate appropriate internal control measures in any organisation using Web 2.0 applications. Every organisation, technology and application is unique and the safeguards depend on the nature of the organisation, information at stake, degree of vulnerability and risks. A comprehensive security program should include a multi-layer approach comprising of a control framework, combined with a control model considering the control processes in order to identify the appropriate control techniques.Web 2.0, Security risks, Control framework, Control Objectives for Information and related Technology (CobiT), Trust Service Principles and Criteria

A WAY TO BECOME ENTERPRISE 2.0: BEYOND WEB 2.0 TOOLS

The arrival of social and collaborative software applications (e.g. Facebook, Hyves, and LinkedIn), known as Web 2.0 applications, has provided an opportunity for customers to express their opinions and share their knowledge and thoughts with others. While customers use Web 2.0 applications on daily basis, companies are struggling to embrace fully functioning Web 2.0 applications for their business. An organization that is able to successfully select, facilitate, and utilize appropriate Web 2.0 technologies and applications is called Enterprise 2.0. There is an enormous social pressure on organizations to adopt Web 2.0 technologies and become Enterprise 2.0 as quickly as possible if not now. Based on six cases, the paper as an exploratory research will provide immediate actions organizations can take to move toward Enterprise 2.0 by recommending Web 2.0 tools they can adopt and some aspects they should consider in changing organizational internal conditions to support Web 2.0 activities

Trust in the Digital World The Return of the Kings of Old

Drawing principally on examples and literature from the Anglosphere, the author argues that the high salience given to "trust" and "trustworthiness" in recent scholarly literature, and which (notably in Putnam's work) attributes declining trust to a widely mistrusted mass media does not acknowledge the trustbuilding potential (realised in some instances) of interactive "Web 2.0" applications. Drawing on O'Neill's proposal that trust inheres in dialogue and mutual checking and verification, the author argues that "Web 2.0" media provide a variety of instances where the "dialogic" character of "Web 2.0" has established and enhanced trustworthiness. He argues normatively for a combination of "Web 2.0" interactivity and the adoption and implementation of selfregulatory codes in order to enhance the trustworthiness of the media.trust, mass media, Web 2.0, self-regulation, trustworthiness.

Integration of blockchains with management information systems

In the era of the fourth industrial revolution (Industry 4.0), many Management Information Systems (MIS) integrate real-time data collection and use technologies such as big data, machine learning, and cloud computing, to foster a wide range of creative innovations, business improvements, and new business models and processes. However, the integration of blockchain with MIS offers the blockchain trilemma of security, decentralisation and scalability. MIS are usually Web 2.0 clientserver applications that include the front end web systems and back end databases; while blockchain systems are Web 3.0 decentralised applications. MIS are usually private systems that a single party controls and manages; while blockchain systems are usually public, and any party can join and participate. This paper clarifies the key concepts and illustrates with figures, the implementation of public, private and consortium blockchains on the Ethereum platform. Ultimately, the paper presents a framework for building a private blockchain system on the public Ethereum blockchain. Then,integrating the Web 2.0 client-server applications that are commonly used in MIS with Web 3.0 decentralised blockchain applications

Application of web 2.0 in cartographic education. Is it time for cartography 2.0?

The term web 2.0 was first used in 2004 at a conference where the organizers focused on the new generation web services. Although web is not software and it has no versions everybody understood this term and also understood the real meaning behind it. In the last 30 years, cartography considerable changed and we may think of using a similar term for our science: cartography 2.0. Although web 2.0 is not a clear and easily definable term, we can list new features of the web which has formed this new term. Wiki, blog, RSS, mashup applications, social networking are the key features (and other less notorious ones are still under development) which are not concrete applications, but rather philosophies. Wiki is a type of website that allows the users to easily edit/change some available content, sometimes without the need for registration. This ease of interaction and operation makes a wiki an effective tool for collaborative authoring. Can we effectively use this new technique in cartography? Blogs provide commentary or news on a particular subject, as personal online diaries; they can be part of a wider network of social media. There are some cartographic blogs available (operated mostly by younger cartographers) which can give new chances for collaborative work, so they may help the cartographic education. One of the most prominent mashup applications is the websites which are connected to GoogleEarth to use their basemaps/satellite images to add their own geographically located contents. These applications are also used by non-cartographers to help them to “make maps”. Are these new features enough to introduce the new term: cartography 2.0

Classifying Web 2.0 Supported Applications By Pattern Of Usage: Functional & Technical ISSUES

The rapid evolution of Internet technologies have witnessed new Web elements, such as blogs, wikis, social networking, social bookmarking, and other related applications referred to as Web 2.0. Web 1.0 paradigm was related with passive, just receptive users, whereas Web 2.0 paradigm relies mainly on user participation and user-generated content. In Web 2.0 applications users are invited to comment, share, edit, classify, as well as remix data from multiple sources. Although there are several Web 2.0 applications in the market there is still lack of a profound approach guiding the analysis, design and development of such applications. This paper suggests classifying Web 2.0 tools by “Pattern of Usage” or in other words the functionalities that characterize their specific features. By reviewing several literatures we extracted multiple attributes related to functionalities of Web 2.0 tools. These have been crystallised into 7 patterns of usage that include; Inter-connectivity, Content authoring, Content tagging & rating, Content aggregation & syndication, Content remixing, Content streaming and File sharing. By interlinking functionality/ usage with underlying technologies, techniques and architecture we provided insight into design and technical requirements for Web 2.0 supported applications. Furthermore we broke down the patterns into basic, elementary to include Inter-connectivity, File sharing and Content remixing, and secondary, supportive to include the other four patterns. This would provide the technical core for any development methodology targeted at Web 2.0 applications