7,122 research outputs found
Using big data for customer centric marketing
This chapter deliberates on “big data” and provides a short overview of business intelligence and emerging analytics. It underlines the importance of data for customer-centricity in marketing. This contribution contends that businesses ought to engage in marketing automation tools and apply them to create relevant, targeted customer experiences. Today’s business increasingly rely on digital media and mobile technologies as on-demand, real-time marketing has become more personalised than ever. Therefore, companies and brands are striving to nurture fruitful and long lasting relationships with customers. In a nutshell, this chapter explains why companies should recognise the value of data analysis and mobile applications as tools that drive consumer insights and engagement. It suggests that a strategic approach to big data could drive consumer preferences and may also help to improve the organisational performance.peer-reviewe
The future of space exploration: the next 50 years
This repository item contains a single issue of Issues in Brief, a series of policy briefs that began publishing in 2008 by the Boston University Frederick S. Pardee Center for the Study of the Longer-Range Future.This policy brief flows from the 2007 Pardee Center conference on The Future of Space and lays out a set fo critical challenges for the next 50 years of space explorations
The Illusion of the Perpetual Money Machine
We argue that the present crisis and stalling economy continuing since 2007
are rooted in the delusionary belief in policies based on a "perpetual money
machine" type of thinking. We document strong evidence that, since the early
1980s, consumption has been increasingly funded by smaller savings, booming
financial profits, wealth extracted from house price appreciation and explosive
debt. This is in stark contrast with the productivity-fueled growth that was
seen in the 1950s and 1960s. This transition, starting in the early 1980s, was
further supported by a climate of deregulation and a massive growth in
financial derivatives designed to spread and diversify the risks globally. The
result has been a succession of bubbles and crashes, including the worldwide
stock market bubble and great crash of October 1987, the savings and loans
crisis of the 1980s, the burst in 1991 of the enormous Japanese real estate and
stock market bubbles, the emerging markets bubbles and crashes in 1994 and
1997, the LTCM crisis of 1998, the dotcom bubble bursting in 2000, the recent
house price bubbles, the financialization bubble via special investment
vehicles, the stock market bubble, the commodity and oil bubbles and the debt
bubbles, all developing jointly and feeding on each other. Rather than still
hoping that real wealth will come out of money creation, we need fundamentally
new ways of thinking. In uncertain times, it is essential, more than ever, to
think in scenarios: what can happen in the future, and, what would be the
effect on your wealth and capital? How can you protect against adverse
scenarios? We thus end by examining the question "what can we do?" from the
macro level, discussing the fundamental issue of incentives and of constructing
and predicting scenarios as well as developing investment insights.Comment: 27 pages, 18 figures (Notenstein Academy White Paper Series
What reforms are needed to improve the safety and soundness of the banking system?
To further improve bank safety and soundness in the years ahead, the author makes two recommendations: that banks be examined and rated specifically on their organizational complexity and that systemically important banks that are too big to resolve quickly be recapitalized according to a model that is known in advance by their competitors and by the general public.Banks and banking ; Bank supervision
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The Language of the cybersouls
Debates about technology are mostly staged in a grand setting: presented as the sinister toolkit of authoritarian organisations, or as the progressive fabric of the future. Yet everyone is involved in technology as part of every microscopic action in every humdrum life. How do theories about technology cope with this political spectrum? One option is to treat technology as we treat language and specifically use Wittgenstein’s language games as an analogy. So that technology, like language, becomes inseparable from us and an intimate part of us, and this merging of technology and the human transforms us all into cyborgs
Spartan Daily, September 25, 1990
Volume 95, Issue 18https://scholarworks.sjsu.edu/spartandaily/8018/thumbnail.jp
The Dynamics of Man's History and Economic Development: A Refocus on Ecological Disturbance and Climate Change
Man’s history and developmental endeavour have been advancing alongside a trail of ecological ramifications and climate change. Since prehistoric times, scientists have not recorded an accelerated shift in ecology during any other epoch beside that of modern man on the planet. The paper seeks to explore how man’s history and development affects ecology and climate. It uses desk analysis to recollect data from global assessment reports and runs a One paired Sample Means t-Test, 1 tailed, 8 df, at Pearson Correlation value 0.458 and 0.5 level. Findings show that, there is global climate change, seen in global warming trends; and imbalance in ecological footprint, seen in depletion of air, water and land sinks. The t-Test reveals significant net loss of global forest cover. The study also, found that at present, processes of development generally tend to damage ecology. Therefore, the study recommends a refocus to sustainable means of development
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