Virtual assistant for restaurants

Obtaining restaurant information requires users to visit a restaurant website or a restaurant listing website or app. Accessing specific information such as menu options, operating hours, calorie counts of specific dishes, etc. requires users to navigate websites or apps in search of such information. There are no easy techniques to access such information in a single place or while engaged in activities such as driving, gardening, etc. where the users’ hands are engaged. This disclosure describes a virtual assistant that can provide specific responses to queries regarding restaurants, e.g., issued via voice. The virtual assistant builds a database of information regarding restaurants by accessing restaurant websites or third-party listings and parsing text and images obtained. The parsing is performed using semantic techniques such that the database includes answers to questions in different categories. Upon receiving a user query, the virtual assistant provides a response based on the stored information

Content marketing model for leading web content management

This paper is envisaged to provide the Ukrainian businesses with suggestions for a content marketing model for the effective management of website content in order to ensure its leading position on the European and world markets. Our study employed qualitative data collection with semi-structured interviews, survey, observation methods, quantitative and qualitative methods of content analysis of regional B2B companies, as well as the comparative analysis. The following essential stages of the content marketing process as preliminary search and analysis, website content creation, promotion and distribution, and content marketing progress assessment were identified and classified in detail. The strategic decisions and activities at each stage of the process showed how a company’s on-site and off-site content can be used as a tool to establish the relationship between the brand and its target audience and increase brand visibility online. This study offered several useful insights into how website content, social media and various optimization techniques work together in engaging with the target audience and driving website traffic and sales leads. We constructed and described the content marketing model elaborated for effective web content management that can be useful for those companies that start to consider employing content marketing strategy for achieving business goals and increasing a leadership position

A Multi-channel Application Framework for Customer Care Service Using Best-First Search Technique

It has become imperative to find a solution to the dissatisfaction in response by mobile service providers when interacting with their customer care centres. Problems faced with Human to Human Interaction (H2H) between customer care centres and their customers include delayed response time, inconsistent solutions to questions or enquires and lack of dedicated access channels for interaction with customer care centres in some cases. This paper presents a framework and development techniques for a multi-channel application providing Human to System (H2S) interaction for customer care centre of a mobile telecommunication provider. The proposed solution is called Interactive Customer Service Agent (ICSA). Based on single-authoring, it will provide three media of interaction with the customer care centre of a mobile telecommunication operator: voice, phone and web browsing. A mathematical search technique called Best-First Search to generate accurate results in a search environmen

Spoken query processing for interactive information retrieval

It has long been recognised that interactivity improves the effectiveness of information retrieval systems. Speech is the most natural and interactive medium of communication and recent progress in speech recognition is making it possible to build systems that interact with the user via speech. However, given the typical length of queries submitted to information retrieval systems, it is easy to imagine that the effects of word recognition errors in spoken queries must be severely destructive on the system's effectiveness. The experimental work reported in this paper shows that the use of classical information retrieval techniques for spoken query processing is robust to considerably high levels of word recognition errors, in particular for long queries. Moreover, in the case of short queries, both standard relevance feedback and pseudo relevance feedback can be effectively employed to improve the effectiveness of spoken query processing

Understanding Mobile Search Task Relevance and User Behaviour in Context

Improvements in mobile technologies have led to a dramatic change in how and when people access and use information, and is having a profound impact on how users address their daily information needs. Smart phones are rapidly becoming our main method of accessing information and are frequently used to perform `on-the-go' search tasks. As research into information retrieval continues to evolve, evaluating search behaviour in context is relatively new. Previous research has studied the effects of context through either self-reported diary studies or quantitative log analysis; however, neither approach is able to accurately capture context of use at the time of searching. In this study, we aim to gain a better understanding of task relevance and search behaviour via a task-based user study (n=31) employing a bespoke Android app. The app allowed us to accurately capture the user's context when completing tasks at different times of the day over the period of a week. Through analysis of the collected data, we gain a better understanding of how using smart phones on the go impacts search behaviour, search performance and task relevance and whether or not the actual context is an important factor.Comment: To appear in CHIIR 2019 in Glasgow, U

Target Apps Selection: Towards a Unified Search Framework for Mobile Devices

With the recent growth of conversational systems and intelligent assistants such as Apple Siri and Google Assistant, mobile devices are becoming even more pervasive in our lives. As a consequence, users are getting engaged with the mobile apps and frequently search for an information need in their apps. However, users cannot search within their apps through their intelligent assistants. This requires a unified mobile search framework that identifies the target app(s) for the user's query, submits the query to the app(s), and presents the results to the user. In this paper, we take the first step forward towards developing unified mobile search. In more detail, we introduce and study the task of target apps selection, which has various potential real-world applications. To this aim, we analyze attributes of search queries as well as user behaviors, while searching with different mobile apps. The analyses are done based on thousands of queries that we collected through crowdsourcing. We finally study the performance of state-of-the-art retrieval models for this task and propose two simple yet effective neural models that significantly outperform the baselines. Our neural approaches are based on learning high-dimensional representations for mobile apps. Our analyses and experiments suggest specific future directions in this research area.Comment: To appear at SIGIR 201