Location-based Marketing: the academic framework

Dissertation submitted in partial fulfillment of the requirements for the Degree of Master of Science in Geospatial Technologies.Over the last several years one could observe revolution in location-based technologies and geospatial information. Location awareness of mobile devices resulted in development of Location-Based Services (LBS) that are realization of that revolution in the most personal and contextual way. The ability to reach consumers in the highly targeted manner based on spatio-temporal criteria, attracted marketers from the early beginning of LBS creating field called Location-Based Marketing. Today decreasing prices of smartphones and wireless internet, as well as integration of location-aware mobile solutions and social media is leading to new possibilities and opportunities. The academic and professional interests of the author made him noticed that although the industry has challenged a significant development, there is lack of publications that would put an academic framework on that progress. The research has fulfilled this gap by extensive investigation of the current state of the art of Location-Based Marketing and its foundations - Location Based Services. The dissertation provides academic framework by comprehensive analysis of the Location-Based Marketing from LBS and marketing perspective. Further the thesis is addressing the issue of significant discrepancy between theoretical concepts of measurable Location-Based Social Media data and the actual data than can be legally accessed and used for marketing analysis purposes by investigation a case study of Location-Based Social Network - Foursqaure and Location-Based Analytics platform VenueLabs

Proceedings of the GIS Research UK 18th Annual Conference GISRUK 2010

This volume holds the papers from the 18th annual GIS Research UK (GISRUK). This year the conference, hosted at University College London (UCL), from Wednesday 14 to Friday 16 April 2010. The conference covered the areas of core geographic information science research as well as applications domains such as crime and health and technological developments in LBS and the geoweb. UCL’s research mission as a global university is based around a series of Grand Challenges that affect us all, and these were accommodated in GISRUK 2010. The overarching theme this year was “Global Challenges”, with specific focus on the following themes: * Crime and Place * Environmental Change * Intelligent Transport * Public Health and Epidemiology * Simulation and Modelling * London as a global city * The geoweb and neo-geography * Open GIS and Volunteered Geographic Information * Human-Computer Interaction and GIS Traditionally, GISRUK has provided a platform for early career researchers as well as those with a significant track record of achievement in the area. As such, the conference provides a welcome blend of innovative thinking and mature reflection. GISRUK is the premier academic GIS conference in the UK and we are keen to maintain its outstanding record of achievement in developing GIS in the UK and beyond

Innovative Policies for Alpine Towns

Knjiga Inovativne politike za alpska mesta predstavlja rezultate projekta CAPACities, v katerem smo preučevali vlogo mest v alpskem svetu. Pri tem smo se osredotočili na definicijo malih alpskih mest, njihovo vpetost v policentrični razvojni koncept, bistveni poudarek pa je bil na njihovi konkurenčnosti in privlačnosti. Teoretske podlage smo nadgradili z analizo razpoložljivih podatkov, še pomembnejše pa so bile aktivnosti v pilotnih območjih, s katerimi smo skušali ugotovitve prenašati v prakso. Predstavljene specifike pilotnih območij in tam izvedene aktivnosti so nam bile v pomoč pri izdelavi smernic in orodij za spodbujanje razvoja malih alpskih mest

Geographic Information Systems and Science

Geographic information science (GISc) has established itself as a collaborative information-processing scheme that is increasing in popularity. Yet, this interdisciplinary and/or transdisciplinary system is still somewhat misunderstood. This book talks about some of the GISc domains encompassing students, researchers, and common users. Chapters focus on important aspects of GISc, keeping in mind the processing capability of GIS along with the mathematics and formulae involved in getting each solution. The book has one introductory and eight main chapters divided into five sections. The first section is more general and focuses on what GISc is and its relation to GIS and Geography, the second is about location analytics and modeling, the third on remote sensing data analysis, the fourth on big data and augmented reality, and, finally, the fifth looks over volunteered geographic information.info:eu-repo/semantics/publishedVersio

Manager’s and citizen’s perspective of positive and negative risks for small probabilities

So far „risk‟ has been mostly defined as the expected value of a loss, mathematically PL, being P the probability of an adverse event and L the loss incurred as a consequence of the event. The so called risk matrix is based on this definition. Also for favorable events one usually refers to the expected gain PG, being G the gain incurred as a consequence of the positive event. These “measures” are generally violated in practice. The case of insurances (on the side of losses, negative risk) and the case of lotteries (on the side of gains, positive risk) are the most obvious. In these cases a single person is available to pay a higher price than that stated by the mathematical expected value, according to (more or less theoretically justified) measures. The higher the risk, the higher the unfair accepted price. The definition of risk as expected value is justified in a long term “manager‟s” perspective, in which it is conceivable to distribute the effects of an adverse event on a large number of subjects or a large number of recurrences. In other words, this definition is mostly justified on frequentist terms. Moreover, according to this definition, in two extreme situations (high-probability/low-consequence and low-probability/high-consequence), the estimated risk is low. This logic is against the principles of sustainability and continuous improvement, which should impose instead both a continuous search for lower probabilities of adverse events (higher and higher reliability) and a continuous search for lower impact of adverse events (in accordance with the fail-safe principle). In this work a different definition of risk is proposed, which stems from the idea of safeguard: (1Risk)=(1P)(1L). According to this definition, the risk levels can be considered low only when both the probability of the adverse event and the loss are small. Such perspective, in which the calculation of safeguard is privileged to the calculation of risk, would possibly avoid exposing the Society to catastrophic consequences, sometimes due to wrong or oversimplified use of probabilistic models. Therefore, it can be seen as the citizen‟s perspective to the definition of risk

The Möbius strip of market spatiality: mobilizing transdisciplinary dialogues between CCT and the marketing mainstream

From Springer Nature via Jisc Publications RouterHistory: received 2020-02-17, accepted 2020-11-25, registration 2020-12-12, pub-electronic 2021-01-25, online 2021-01-25, pub-print 2021-06Publication status: PublishedAbstract: This paper develops the Möbius strip as an ‘ordering theory’ (Sandberg and Alvesson, 2020) that brings CCT studies into dialogue with mainstream marketing approaches. The aim is to work toward a transdisciplinary understanding of market spatiality, a topic that has become increasingly important for theorists and practitioners (Warnaby and Medway, 2013; Castilhos et al., 2016; Chatzidakis et al., 2018). Building on psychosocial interpretations of the Möbius strip as a ‘tactical’ way of thinking, a range of insights and ideas are organized along a single strip of theorization. This paper maps a continuous plane of logic between the concepts of space, place, emplacement, spatiality, implacement, and displacement. The potential applications of the Möbius strip are then demonstrated by showing how the transdisciplinary topic of ‘atmosphere’ can be theorized from multiple perspectives. The paper concludes by exploring how the Möbius strip might also be employed in other areas of marketing theory and practice, potentially generating further transdisciplinary conversations between CCT and the marketing mainstream

Aplicación de métodos de toma de decisiones multi-atributo en la definición de prioridades en la gestión de infraestructuras en san Luis Potosí, México

La presente investigación realiza análisis y realiza propuesta a diferentes niveles de operación. Se centra en el mantenimiento de caminos rurales a cargo de una administración municipal en el Centro de México, como acción orientada hacia el empoderamiento de los usuarios de las infraestructuras públicas en respuesta a uno de los componentes del desarrollo rural: la intervención ascendente de los actores sociales. Se utiliza la red de caminos rurales por ser uno de las primeras percepciones que tiene la sociedad de la atención municipal al mantenimiento de las infraestructuras publicas, y constituye parte importante de la cadena de valor así como de la red de movilidad de personas y bienes y servicios. El concepto de la “última milla” en la cadena de distribución, representa las primeras millas en la colecta de materias primas. La conservación de la red en características óptimas permite fluir a los capitales y las empresas operar con un menor nivel de inversión