ANALYSIS OF THE VISIT BEAUTIFUL WEST SUMATRA 2023 LOGO WORK THROUGH VISUAL SEMIOTICS APPROACH

Purpose: Visit Beautiful West Sumatra (VBWS) is an activation program for post-pandemic tourist visits which has become the starting point for the revival of tourism in West Sumatra. One of the important points in this activation program is the identity design in the form of a logo. This study aimed to analyze the Visit Beautiful West Sumatra 2023 logo work through a visual semiotics approach. Research methods: This study is qualitative using descriptive methods. Findings: The results showed that the logo has layers of expression/senses (signifier) ??and layers of meaning/perception (signified) with the spirit of synergy, collaboration, and innovation. Implications: The logo, as part of the identity, has been implemented for West Sumatra tourism stakeholders

PERSONAL FACTORS AS PREDICTORS OF INTENTION TO USE IT

The relative power of personal factors such as innovativeness, perceived usefulness, ease of use, and attitude in predicting intention to use IT was tested with 35 students through a field experiment. A common employment website in Indonesia called jobstreet. com is used as a treatment channeling instrument as well as relevant audio and visual media. Simple and multiple regression were used to test the hypotheses. Our findings show that the personal factors such as personal innovation could predict perceived ease of use better than perceived usefulness. The other personal factors such as individual perception (perceived ease of use and perceived usefulness) could predict attitude for the next to effect intention to use I

Marketing management capability:the construct and its dimensions: an examination of managers’ and entrepreneurs’ perceptions in a retail setting

Purpose: This paper aims to explore the relationship between corporate cultural/intangible assets and marketing capabilities by examining managers’ and entrepreneurs’ perceptions in a retail setting.Design/methodology/approach: Nineteen face-to-face interviews were conducted with UK small and medium sized enterprise (SMEs) managers and entrepreneurs to identify six sub-capabilities that form marketing capability. The authors further validated the relationship between marketing sub-capabilities and its antecedent tangible and intangible assets. The qualitative approach used provided a deeper insight into the motivations, perceptions and associations of the stakeholders behind these intangible concepts, and their relationships with their customers.Findings: The research identified that there is a strong relationship between tangible and intangible assets, their components and the following capabilities: corporate/brand identity management, market sensing, customer relationship, social media/communication, design/innovation management and performance management. In addition, companies need to understand clearly what tangible and intangible assets comprise these capabilities. Where performance management is one of the key internal capabilities, companies must highlight the importance of strong cultural assets that substantially contribute to a company’s performance.Originality/value: Previous work on dynamic capability analysis is too generic, predominantly relating to the manufacturing sector, and/or focussing on using a single case study example. This study extends the concept of marketing capability in a retail setting by identifying six sub-capabilities and describing the relationship of each with tangible and intangible assets. Through extensive qualitative analysis, the authors provide evidence that by fully exploiting their embedded culture and other intangible components, companies can more favourably engage with their customers to attain a sustainable competitive advantage.</p

Do (and say) as I say: Linguistic adaptation in human-computer dialogs

© Theodora Koulouri, Stanislao Lauria, and Robert D. Macredie. This article has been made available through the Brunel Open Access Publishing Fund.There is strong research evidence showing that people naturally align to each other’s vocabulary, sentence structure, and acoustic features in dialog, yet little is known about how the alignment mechanism operates in the interaction between users and computer systems let alone how it may be exploited to improve the efficiency of the interaction. This article provides an account of lexical alignment in human–computer dialogs, based on empirical data collected in a simulated human–computer interaction scenario. The results indicate that alignment is present, resulting in the gradual reduction and stabilization of the vocabulary-in-use, and that it is also reciprocal. Further, the results suggest that when system and user errors occur, the development of alignment is temporarily disrupted and users tend to introduce novel words to the dialog. The results also indicate that alignment in human–computer interaction may have a strong strategic component and is used as a resource to compensate for less optimal (visually impoverished) interaction conditions. Moreover, lower alignment is associated with less successful interaction, as measured by user perceptions. The article distills the results of the study into design recommendations for human–computer dialog systems and uses them to outline a model of dialog management that supports and exploits alignment through mechanisms for in-use adaptation of the system’s grammar and lexicon

Gradient Activation of Speech Categories Facilitates Listeners’ Recovery From Lexical Garden Paths, But Not Perception of Speech-in-Noise

Published 2021 AprListeners activate speech-sound categories in a gradient way, and this information is maintained and affects activation of items at higher levels of processing (McMurray et al., 2002; Toscano et al., 2010). Recent findings by Kapnoula et al. (2017) suggest that the degree to which listeners maintain within-category information varies across individuals. Here we assessed the consequences of this gradiency for speech perception. To test this, we collected a measure of gradiency for different listeners using the visual analogue scaling (VAS) task used by Kapnoula et al. (2017). We also collected 2 independent measures of performance in speech perception: a visual world paradigm (VWP) task measuring participants’ ability to recover from lexical garden paths (McMurray et al., 2009) and a speech-perception task measuring participants’ perception of isolated words in noise. Our results show that categorization gradiency does not predict participants’ performance in the speech-in-noise task. However, higher gradiency predicted higher likelihood of recovery from temporarily misleading information presented in the VWP task. These results suggest that gradient activation of speech sound categories is helpful when listeners need to reconsider their initial interpretation of the input, making them more efficient in recovering from errors.This project was supported by National Institutes of Health Grant DC008089 awarded to Bob McMurray. This work was partially supported by the Basque Government through the BERC 2018-2021 Program and by the Spanish State Research Agency through BCBL Severo Ochoa excellence accreditation SEV-2015-0490. This project was partially supported by the Spanish Ministry of Economy and Competitiveness (MINECO) through the convocatoria 2016 Subprograma Estatal Ayudas para contratos para la Formación Posdoctoral 2016, Programa Estatal de Promoción del Talento y su Empleabilidad del Plan Estatal de Investigación Científica y Técnica y de Innovación 2013-2016, reference FJCI-2016-28019 awarded to Efthymia C. Kapnoula. This project has received funding from the European Union’s Horizon 2020 research and innovation program under the Marie Skłodowska-Curie Grant 793919, awarded to Efthymia C. Kapnoula

Include 2011 : The role of inclusive design in making social innovation happen.

Include is the biennial conference held at the RCA and hosted by the Helen Hamlyn Centre for Design. The event is directed by Jo-Anne Bichard and attracts an international delegation

Design and semantics of form and movement (DeSForM 2006)

Design and Semantics of Form and Movement (DeSForM) grew from applied research exploring emerging design methods and practices to support new generation product and interface design. The products and interfaces are concerned with: the context of ubiquitous computing and ambient technologies and the need for greater empathy in the pre-programmed behaviour of the ‘machines’ that populate our lives. Such explorative research in the CfDR has been led by Young, supported by Kyffin, Visiting Professor from Philips Design and sponsored by Philips Design over a period of four years (research funding £87k). DeSForM1 was the first of a series of three conferences that enable the presentation and debate of international work within this field: • 1st European conference on Design and Semantics of Form and Movement (DeSForM1), Baltic, Gateshead, 2005, Feijs L., Kyffin S. & Young R.A. eds. • 2nd European conference on Design and Semantics of Form and Movement (DeSForM2), Evoluon, Eindhoven, 2006, Feijs L., Kyffin S. & Young R.A. eds. • 3rd European conference on Design and Semantics of Form and Movement (DeSForM3), New Design School Building, Newcastle, 2007, Feijs L., Kyffin S. & Young R.A. eds. Philips sponsorship of practice-based enquiry led to research by three teams of research students over three years and on-going sponsorship of research through the Northumbria University Design and Innovation Laboratory (nuDIL). Young has been invited on the steering panel of the UK Thinking Digital Conference concerning the latest developments in digital and media technologies. Informed by this research is the work of PhD student Yukie Nakano who examines new technologies in relation to eco-design textiles

Exploring the value of a design for service approach to develop public services in the Community Voluntary Sector: a comparative analysis

This paper presents the findings from two action research case studies that explore the value of using a ‘design for service’ approach to develop public services in the community voluntary sector (CVS). Each case study was conducted within a CVS organisation that was developing or offering public services. Both were local charities that are part of UK federations; the first offering mental health and wellbeing services, the second providing community education services. The paper will present the outcomes of using a ‘design for service’ approach, including systematic inquiry, visualisation, and challenging existing stakeholder perceptions. The comparison will identify similarities and differences in each case. Factors that appear to affect the success of the approach in this context will be discussed, including organisational culture and the perception of ‘design’. These two case studies form the basis of an on-going doctoral programme. Further case studies are planned, to inform an approach framework with implications for a broad range of CVS contexts. This work will add theoretical rigour to design praxis in the emerging area service innovation for CVS organisations