Analysis of Visual Communication of Telkom University Endowment and Alumni Directorate Based on User Satisfaction Level using The User Satisfaction Index Method

Most of the universities in Indonesia, especially private universities rely on tuition fees as the main income for their operational cost., one of the solutions is the Endowment Fund, Telkom university has it, namely Endowment and Alumni Directorate (EAD) of Telkom University. Telkom University has managed the Endowment Fund program, but until now it has not been very successful, because the achievement of the target funds collected is far under target. The results of the initial identification show that one of the main media for promotion is the website of the Telkom University Endowment and Alumni Directorate. In this study, prospective donors were assessed on the appearance, content, and message delivered on the website of Telkom University Endowment and Alumni Directorate using the user satisfaction index method. The result of the USI index is 43.64% of overall user assessment of the website, which indicates that the website is still low. Keywords- Endowment Fund, User Satisfaction Index, WebQual 4.

Interpretation of a verbal-visual communication

In contemporary internet-dominated everyday life, ever more often one faces communications which utilise both verbal (words) and iconic (images) codes. In the article, I analyse two types of said communications: advertisements and memes. Both advertising content and memes belong to journalistic discourse. Therefore, one can analyse them using the same methods as verbal opinion texts, which require one to specify the situational background, the specific situation, the persuasive/ propaganda aim, and to standardise arguments. At the same time, memes are included in comical discourse, to analyse which it is necessary to be able to juxtapose the actual image with the presented image

Integration of auditory and visual communication information in the primate ventrolateral prefrontal cortex

The integration of auditory and visual stimuli is crucial for recognizing objects, communicating effectively, and navigating through our complex world. Although the frontal lobes are involved in memory, communication, and language, there has been no evidence that the integration of communication information occurs at the single-cell level in the frontal lobes. Here, we show that neurons in the macaque ventrolateral prefrontal cortex (VLPFC) integrate audiovisual communication stimuli. The multisensory interactions included both enhancement and suppression of a predominantly auditory or a predominantly visual response, although multisensory suppression was the more common mode of response. The multisensory neurons were distributed across the VLPFC and within previously identified unimodal auditory and visual regions (O’Scalaidhe et al., 1997; Romanski and Goldman-Rakic, 2002). Thus, our study demonstrates, for the first time, that single prefrontal neurons integrate communication information from the auditory and visual domains, suggesting that these neurons are an important node in the cortical network responsible for communication

Visual Rhetoric in Outdoor Advertising

The paper presents a research, the aim of which is to find out how graphic expressions and visual language can be used for persuasion. The research material consists of outdoor advertisements photographed in their actual exhibition places in a city environment. Outdoor advertising media, which are used to communicate visual messages from a sender to several addressees, participate in building the visual city culture and open manifold solutions in design. The visual language used in the research material is analyzed in order to find out how advertising messages, their denotations and connotations, are constructed and how arguments used for persuasion are visualized. The first analysis is based on the knowledge and methods used in graphic design practice, which has been defined to be the process of making, choosing and arranging marks in order to convey a message. The analysis shows that different modes, techniques and visual elements are applied to attract the attention of spectators and arouse interest towards the message of an artefact. The second analysis is based on communication studies and semiotics, especially on Roman Jakobson’s theory about the functions of communication. The method of combining two analyses reveals different ways of using visual language and syntaxes to announce the excellence of an advertised product, service or subject. It also shows various types of visual arguments used in advertisements. Three types of visual rhetoric emerge from the research material. They are called brand rhetoric, personalized rhetoric and poetic rhetoric. The taxonomy of visual rhetoric exemplifies how visual language can be constructed and used for persuasion. It shows that the decisions in design influence the messages and meanings created. The research calls for further studies as regards the reception of visual rhetoric and suggests that the taxonomy of visual rhetoric could be applied in visual communication design and in the analysis of advertising messages. Keywords: Outdoor Advertisement/Advertising; Visual Rhetoric; Visual Language; Graphic Design; Visual Communication Design; Advertising Message</p

Visual Literacy and New Technologies

This body of research addresses the connection between arts, identity and new technology, and investigates the impact of images on adolescent identities, the relationship between online modes of communication and cyber-bullying, the increasing visualization of information and explores the way drawing and critical analysis of imagery develops visual literacy. Commissioned by Adobe Systems Pty Ltd, Australia (2003) to compile the Visual Literacy White Paper, Bamford’s report defines visual literacy and highlights its importance in the learning of such skill as problem solving and critical thinking. Providing strategies to promote visual literacy and emphasizing the role of technology in visual communication, this report has become a major reference for policy on visual literacy and cyber-bullying in the UK, USA and Asia

Visual literacy and visual communication for global education: innovations in teaching e-learning in art, design and communication

This paper presents the (student) proceedings of a successful inter-university co-operation between a research university and a university of applied sciences, in the field of Visual Literacy and Visual Communication. The origin lays in the international symposium “Digital Communities for Global Education” (Enschede NL, 2006) and the start was a web-based course in Informational Graphic Design. The ongoing development is an experimental master course in which students of both institutes work together. The participating professors are also involved in European Co-operative networks as well as Trans Atlantic- and Euro-Asian ones. Participating students are coming from all over the world so give the course a multi cultural character.\ud Research questions for the project are 1) what is the universal content of a message and 2) how can this message be encoded? 3) what factors do influence the interaction processes in networked education

CAVA (human Communication: an Audio-Visual Archive)

In order to investigate human communication and interaction, researchers need hours of audio-visual data, sometimes recorded over periods of months or years. The process of collecting, cataloguing and transcribing such valuable data is time-consuming and expensive. Once it is collected and ready to use, it makes sense to get the maximum value from it by reusing it and sharing it among the research community. But unlike highly-controlled experimental data, natural audio-visual data tends to defy easy classification, and may lead to idiosyncratic solutions to preservation, metadata and access issues. It is not uncommon for vital and unique data to languish on VHS tapes in personal collections. Natural data can often be used for more than the purpose its collector intended. Researchers may be able to save time and money, or improve the depth of their observations and conclusions, by reusing existing data instead of collecting their own. Despite its usefulness, data in personal collections does not lend itself to being shared between researchers and institutions on a large scale. This is largely due to the absence, until now, of a centralised data archive to support such research and to offer opportunities for collaborative work. CAVA (human Communication: an Audio-Visual Archive) is a JISC-funded project based at University College London in collaboration with the UK Data Archive (UKDA), running from April 2009 to March 2010

MINDtouch: Embodied mobile media ephemeral transference

Copyright @ 2013 ISAST.This article reviews discoveries that emerged from the author's MINDtouch media research project, in which a mobile device was repurposed for visual and non-verbal communication through gestural and visual mobile expressivity. The work revealed new insights from emerging mobile media and participatory performance practices. The author contextualizes her media research on mobile video and networked performance alongside relevant discourse on presence and the embodiment of technology. From the research, an intimate, phenomenological and visual form of mobile expression has emerged. This form has reconfigured the communication device from voice and text/SMS only to a visual and synesthetic mode for deeper expression

Visual Communication

This workshop covered: Using illustrations to communicate more effectively Ensuring your use is legal (copyright, licensing, etc.) Search tips to find great free images Creating Illustrations: Maps, MindMaps, Charts, Word Cloud