21,813 research outputs found

    Virtual Communities in Egypt - The Digital Library as a Model

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    Brand Tracking on Social Media: The Role of Country of Origin Perceptions

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    Marketers are now almost a decade into using social media as another outlet in developing brand relationships with consumers. Yet an understanding of how consumers interact with brands online is still in its infancy. This paper compares the social media and brand-tracking habits of consumers in three parts of the world: Asia, the Middle East and the USA. In addition, the study attempts to explain what motivates consumers to follow brands on social media, focusing on the role of products’ country of origin in explaining the relationship. The results show that US consumers spent the most time on social media and tracked the most brands, while Thai respondents did the least of both. Four dimensions of social media brand tracking were identified and ratings compared across groups. Significant differences among groups were found for one of the four factors, ‘brand experience’, with US consumers experiencing significantly more positive ‘brand experiences’ than Thai consumers, and Egyptian consumers falling somewhere in between. The results also indicate that the country of product origin can have some effects on brand tracking

    A bibliography and webliography of Arab Chicago

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    This Lab Note reflects the first stage of a three-year research project known as eChicago. This project is funded by the Institute for Museum and Library Services and the full title of the project is Chicago community informatics: Places, uses, resources. Our interest here is to examine the population of Chicago, in particular a subset of ethnicities and community areas, and analyze how these communities are navigating the digital age. Stage one is to understand the communities today and discover how they are represented in cyberspace. Thus our initial products include a webliography/bibliography on each community.published or submitted for publicatio

    Youth Activism and Public Space in Egypt

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    Examines youth activists' use of virtual and physical public spaces before, during, and after the January 25 Revolution. Profiles three organizations and analyzes the power and limitations of social media to spur civic action, as well as the role of art

    Mapping an ancient historian in a digital age: the Herodotus Encoded Space-Text-Image Archive (HESTIA)

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    HESTIA (the Herodotus Encoded Space-Text-Imaging Archive) employs the latest digital technology to develop an innovative methodology to the study of spatial data in Herodotus' Histories. Using a digital text of Herodotus, freely available from the Perseus on-line library, to capture all the place-names mentioned in the narrative, we construct a database to house that information and represent it in a series of mapping applications, such as GIS, GoogleEarth and GoogleMap Timeline. As a collaboration of academics from the disciplines of Classics, Geography, and Archaeological Computing, HESTIA has the twin aim of investigating the ways geography is represented in the Histories and of bringing Herodotus' world into people's homes

    Accomplishments of the Partnership for Higher Education in Africa, 2000-2010

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    Details the investments and impact of a funder collaborative focused on higher education in nine African countries, and each foundation's contribution. Discusses enduring improvements, increased resources, value added, and additional foundation efforts
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