Uses of peer assessment in database teaching and learning

This discussion paper introduces three very different methods and contexts for the use of peer assessment in introductory database classes, each of which is supported by different learning software tools. In the first case study, at Glasgow Caledonian University, Contributing Student Pedagogy is used, where students contribute to the learning of others through the collaborative creation of a bank of self-assessment questions. This is supported by the Peerwise software tool. Secondly, at the University of Strathclyde, students undertake formative assessment of others in providing feedback on an initial element of a larger coursework assessment. A number of virtual learning environments (VLEs) are capable of supporting this method through customisable discussion fora. Finally, at the Abertay University, peer and self assessment are used in a group project to adjust the group grade for individual students. This is effected through the use of the WebPA software tool

Virtual Advice Services

The chapter looks at the issues involved with implementing and running a chat enquiry service, from choosing an appropriate product to staff training and publicity. The experiences of a number of UK Higher Education Institutions currently offering chat enquiry services are discussed at various stages. Aspects of more advanced use, such as web ‘co-browsing’ and virtual advice by appointment are also included. The chapter closes by considering what the future holds for virtual advice services and the potential impact of the growth in mobile technologies

Is adaptation of e-advertising the way forward?

E-advertising is a multi-billion dollar industry that has shown exponential growth in the last few years. However, although the number of users accessing the Internet increases, users don’t respond positively to adverts. Adaptive e-advertising may be the key to ensuring effectiveness of the ads reaching their target. Moreover, social networks are good sources of user information and can be used to extract user behaviour and characteristics for presentation of personalized advertising. Here we present a two-sided study based on two questionnaires, one directed to Internet users and the other to businesses. Our study shows that businesses agree that personalized advertising is the best way for the future, to maximize effectiveness and profit. In addition, our results indicate that most Internet users would prefer adaptive advertisements. From this study, we can propose a new design for a system that meets both Internet users’ and businesses’ requirements

Scoping the future: a model for integrating learning environments

The Virtual Learning Environment (VLE) has become synonymous with online learning in HE.However, with the rise of Web 2.0 technologies, social networking tools and cloud computing thearchitecture of the current VLEs is increasingly anachronistic. This paper suggests an alternative tothe traditional VLE: one which allows for flexibility and adaptation to the needs of individual teachers,while remaining resilient and providing students with a seamless experience. We present a prototypeof our vision, combining our new development software and a number of existing tried and tested toolsinto a single flexible interface, and built on established pedagogical and technical standards

Marketing education, distance learning and hypermedia: teaching current issues in marketing in a virtual campus

This article reports on a project at the Universitat Oberta de Catalunya (UOC: The Open University of Catalonia, Barcelona) to develop an innovative package of hypermedia-based learning materials for a new course entitled 'Current Issues in Marketing'. The UOC is a distance university entirely based on a virtual campus. The learning materials project was undertaken in order to benefit from the advantages which new communication technologies offer to the teaching of marketing in distance education. The article reviews the main issues involved in incorporating new technologies in learning materials, the development of the learning materials, and their functioning within the hypermedia based virtual campus of the UOC. An empirical study is then carried out in order to evaluate the attitudes of students to the project. Finally, suggestions for improving similar projects in the future are put forward.Aquest article informa sobre un projecte de la Universitat Oberta de Catalunya per a desenvolupar un paquet innovador de materials didàctics hipermèdia basat en un nou curs titulat "Qüestions Actuals de Màrqueting". La UOC és una universitat a distància es basa íntegrament en un campus virtual. El projecte es va dur a terme els materials d'aprenentatge per tal de beneficiar-se dels avantatges que ofereixen les noves tecnologies de comunicació a l'ensenyament del màrqueting en l'educació a distància. L'article repassa els principals temes implicats en la incorporació de noves tecnologies en materials d'aprenentatge, el desenvolupament dels materials d'aprenentatge, i el seu funcionament dins del hipermèdia basat en el campus virtual de la UOC. Després s'ha portat a terme un estudi empíric per a avaluar les actituds dels estudiants del projecte. Finalment, es presenten suggeriments per a la millora de projectes similars en el futur.Este artículo informa sobre un proyecto de la Universitat Oberta de Catalunya para desarrollar un paquete innovador de materiales didácticos hipermedia basado en un nuevo curso titulado "Cuestiones Actuales de Marketing". La UOC es una universidad a distancia se basa íntegramente en un campus virtual. El proyecto de materiales didácticos se llevó a cabo con el fin de beneficiarse de las ventajas que ofrecen las nuevas tecnologías de la comunicación para la enseñanza del marketing en la educación a distancia. El artículo repasa los principales temas implicados en la incorporación de nuevas tecnologías en materiales docentes, el desarrollo de los materiales didácticos, y su funcionamiento dentro del hipermedia basado en el campus virtual de la UOC. Entonces se ha llevado a cabo un estudio empírico para evaluar las actitudes de los estudiantes al proyecto. Por último, se presentan sugerencias para la mejora de proyectos similares en el futuro

Integrating Information Literacy into the Virtual University: A Course Model

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