Multimodal Content Analysis for Effective Advertisements on YouTube

The rapid advances in e-commerce and Web 2.0 technologies have greatly increased the impact of commercial advertisements on the general public. As a key enabling technology, a multitude of recommender systems exists which analyzes user features and browsing patterns to recommend appealing advertisements to users. In this work, we seek to study the characteristics or attributes that characterize an effective advertisement and recommend a useful set of features to aid the designing and production processes of commercial advertisements. We analyze the temporal patterns from multimedia content of advertisement videos including auditory, visual and textual components, and study their individual roles and synergies in the success of an advertisement. The objective of this work is then to measure the effectiveness of an advertisement, and to recommend a useful set of features to advertisement designers to make it more successful and approachable to users. Our proposed framework employs the signal processing technique of cross modality feature learning where data streams from different components are employed to train separate neural network models and are then fused together to learn a shared representation. Subsequently, a neural network model trained on this joint feature embedding representation is utilized as a classifier to predict advertisement effectiveness. We validate our approach using subjective ratings from a dedicated user study, the sentiment strength of online viewer comments, and a viewer opinion metric of the ratio of the Likes and Views received by each advertisement from an online platform.Comment: 11 pages, 5 figures, ICDM 201

An introduction to crowdsourcing for language and multimedia technology research

Language and multimedia technology research often relies on large manually constructed datasets for training or evaluation of algorithms and systems. Constructing these datasets is often expensive with significant challenges in terms of recruitment of personnel to carry out the work. Crowdsourcing methods using scalable pools of workers available on-demand offers a flexible means of rapid low-cost construction of many of these datasets to support existing research requirements and potentially promote new research initiatives that would otherwise not be possible

Video browsing interfaces and applications: a review

We present a comprehensive review of the state of the art in video browsing and retrieval systems, with special emphasis on interfaces and applications. There has been a significant increase in activity (e.g., storage, retrieval, and sharing) employing video data in the past decade, both for personal and professional use. The ever-growing amount of video content available for human consumption and the inherent characteristics of video data—which, if presented in its raw format, is rather unwieldy and costly—have become driving forces for the development of more effective solutions to present video contents and allow rich user interaction. As a result, there are many contemporary research efforts toward developing better video browsing solutions, which we summarize. We review more than 40 different video browsing and retrieval interfaces and classify them into three groups: applications that use video-player-like interaction, video retrieval applications, and browsing solutions based on video surrogates. For each category, we present a summary of existing work, highlight the technical aspects of each solution, and compare them against each other

Who is the director of this movie? Automatic style recognition based on shot features

We show how low-level formal features, such as shot duration, meant as length of camera takes, and shot scale, i.e. the distance between the camera and the subject, are distinctive of a director's style in art movies. So far such features were thought of not having enough varieties to become distinctive of an author. However our investigation on the full filmographies of six different authors (Scorsese, Godard, Tarr, Fellini, Antonioni, and Bergman) for a total number of 120 movies analysed second by second, confirms that these shot-related features do not appear as random patterns in movies from the same director. For feature extraction we adopt methods based on both conventional and deep learning techniques. Our findings suggest that feature sequential patterns, i.e. how features evolve in time, are at least as important as the related feature distributions. To the best of our knowledge this is the first study dealing with automatic attribution of movie authorship, which opens up interesting lines of cross-disciplinary research on the impact of style on the aesthetic and emotional effects on the viewers

A COMPUTATION METHOD/FRAMEWORK FOR HIGH LEVEL VIDEO CONTENT ANALYSIS AND SEGMENTATION USING AFFECTIVE LEVEL INFORMATION

VIDEO segmentation facilitates e±cient video indexing and navigation in large digital video archives. It is an important process in a content-based video indexing and retrieval (CBVIR) system. Many automated solutions performed seg- mentation by utilizing information about the \facts" of the video. These \facts" come in the form of labels that describe the objects which are captured by the cam- era. This type of solutions was able to achieve good and consistent results for some video genres such as news programs and informational presentations. The content format of this type of videos is generally quite standard, and automated solutions were designed to follow these format rules. For example in [1], the presence of news anchor persons was used as a cue to determine the start and end of a meaningful news segment. The same cannot be said for video genres such as movies and feature films. This is because makers of this type of videos utilized different filming techniques to design their videos in order to elicit certain affective response from their targeted audience. Humans usually perform manual video segmentation by trying to relate changes in time and locale to discontinuities in meaning [2]. As a result, viewers usually have doubts about the boundary locations of a meaningful video segment due to their different affective responses. This thesis presents an entirely new view to the problem of high level video segmentation. We developed a novel probabilistic method for affective level video content analysis and segmentation. Our method had two stages. In the first stage, a®ective content labels were assigned to video shots by means of a dynamic bayesian 0. Abstract 3 network (DBN). A novel hierarchical-coupled dynamic bayesian network (HCDBN) topology was proposed for this stage. The topology was based on the pleasure- arousal-dominance (P-A-D) model of a®ect representation [3]. In principle, this model can represent a large number of emotions. In the second stage, the visual, audio and a®ective information of the video was used to compute a statistical feature vector to represent the content of each shot. Affective level video segmentation was achieved by applying spectral clustering to the feature vectors. We evaluated the first stage of our proposal by comparing its emotion detec- tion ability with all the existing works which are related to the field of a®ective video content analysis. To evaluate the second stage, we used the time adaptive clustering (TAC) algorithm as our performance benchmark. The TAC algorithm was the best high level video segmentation method [2]. However, it is a very computationally intensive algorithm. To accelerate its computation speed, we developed a modified TAC (modTAC) algorithm which was designed to be mapped easily onto a field programmable gate array (FPGA) device. Both the TAC and modTAC algorithms were used as performance benchmarks for our proposed method. Since affective video content is a perceptual concept, the segmentation per- formance and human agreement rates were used as our evaluation criteria. To obtain our ground truth data and viewer agreement rates, a pilot panel study which was based on the work of Gross et al. [4] was conducted. Experiment results will show the feasibility of our proposed method. For the first stage of our proposal, our experiment results will show that an average improvement of as high as 38% was achieved over previous works. As for the second stage, an improvement of as high as 37% was achieved over the TAC algorithm