Value of Star Players in the Digital Age

International professional football has become a billion dollar market worldwide. Up to half of the world\u27s inhabitants watch major events such as the FIFA World Cup or the UEFA Champions League Final. Central players and elements in this global advertising market are the clubs\u27 teams and the players themselves. Social media platforms today allow professional footballers to reach millions of people through private marketing as individuals, thereby creating their own brand. The brand and reach of each player is also a valuable resource for clubs in terms of player value and transfer activity. The outlined results in the following article show indicate a positive correlation between the social media value of professional players and the transfer activities of football clubs. Consequently, the impact of digitization on professional football can be shown by a relationship which has not been investigated in research to date

From Grade Schooler to Great Star: Childhood Development and the “Golden Age” in the World of Japanese Soccer

This chapter, by Elise Edwards, explores how, in its quest for success in the men’s FIFA World Cup, the Japan Football Association encourages parents to enroll preschoolers in its kids’ program to increase the number of children playing soccer and the quality of their training, emphasizes the importance of physical activity and play for children, and promotes the notion of a golden age between the ages of nine and twelve when the opportunity for physical development is said to peak. This popularizes a vision of a segmented childhood determined by age grades and developmental stages underpinned by a fear that Japanese children are in physical and psychological danger if they do not exercise correctly, with grave consequences for the Japanese state. Outdoor play and sport are essential for strengthening the national body, just as they were during World War II. The repetition and discipline required of soccer hopefuls mirrors the much-criticized educational system, which emphasizes excessive discipline and excessive competition and tethers childhood potential to adulthood success

Motivations of Americans to be Fans of Non-U.S. Sports Teams

This research was conducted to gain a better understanding of why American sports fans chose to follow international teams and how they consumed the international sports product. The results provided can assist sports marketers learn about the various ways to expand their business internationally and the key factors that most influence non-domestic fans. By understanding fan motivations in an international context, marketers can more effectively execute their business plans when trying to sell in foreign markets. Previous information was gathered regarding fan motivations and behavior, but little was known about fandom abroad. The data were measured through a 13 question survey and randomly sent out to a sample of 1500 students at a northeastern college in the United States. The 29 complete responses were statistically analyzed and used to develop results. From the analyses, the top three most influential factors motivating Americans to follow international sports were: influence of a star player or coach, the location of the team and the league in which they play in. These three factors were the primary reasons why individuals chose to become fans of certain teams and should be utilized in international sports sales/marketing strategies

Sports industry research North America: USA & Canada

The Sports Industry is a potential business that not only involves the game at the field. It includes different aspects like food & beverage, apparel, sponsorship, licensing, events, tourism, and infrastructure (ATKearney, 2011). In North America this industry is one of the most important in terms of creating a positive impact to the economy, increasing surprisingly fast the GDP of the United States and Canada. The United States and Canada are the world’s biggest sports nations that provide a wide range of sport facilities and infrastructure and hosts yearly enigmatic events in key cities like Boston, New York, Los Angeles, Vancouver and Toronto. For this reason, we identified that these countries are a strategic move for any sports-related company to keep growing within the Sports Industry. The current report aims to provide a comprehensive research about the Sports Industry in North America, describing and analyzing possible investment opportunities in these countries for the upcoming years. The document is structured to explain an I) Overview of The Sports Industry in the United States and Canada, including the main sports leagues, secondary sports, sport facilities and new technology and trends. Then, we will discuss about the II) Main Leagues in North America considering its main teams, athletes, events, and highlight sport cases. Finally, we will describe the III) Sports Media Industry in North America, explaining about the Print, TV, Radio, Online channels and current media trends

Sport as real life

A new chapter that examines the relationship between sport and European society. It argues that the discourses of modernisation surrounding the sports industry echo broader political and economic discourses that dominate European thinking on the relationship between sports and industry

Preseason Jump and Hop Measures in Male Collegiate Basketball Players: An Epidemiologic Report

Background: Injuries are inherent in basketball with lower extremity (LE) injury rates reported as high as 11.6 per 1000 athletic exposures (AEs); many of these injuries result in time loss from sport participation. A recent trend in sports medicine research has been the attempt to identify athletes who may be at risk for injury based on measures of preseason fitness. Hypothesis/Purpose: The purpose of this prospective cohort study was to determine if the standing long jump (SLJ) and/or the single-leg hop (SLH) for distance functional performance tests (FPT) are associated with non-contact time loss lower quadrant (LQ, defined as lower extremities or low back) injury in collegiate male basketball players. It was hypothesized that basketball players with shorter SLJ or SLH measures would be at an increased risk for LQ injury. Methods: Seventy-one male collegiate basketball players from five teams completed a demographic questionnaire and performed three SLJ and six SLH (three per lower extremity) tests. Team athletic trainers tracked non-contact LQ time loss injuries during the season. Study Design: Prospective cohort Results: Mean SLJ distance (normalized to height) was 0.99 (± 0.11) and mean SLH distances for the right and left were 0.85 ± 0.11 and 0.87 ± 0.10, respectively. A total of 29 (18 initial, 11 subsequent) non-contact time loss LQ injuries occurred during the study. At risk athletes (e.g., those with shorter SLJ and/or SLH) were no more likely to experience a non-contact time loss injury than their counterparts [OR associated with each FPT below cut scores = 0.9 (95% CI: 0.2, 4.9)]. The results from this study indicate that preseason performance of the SLJ and the SLH were not associated with future risk of LQ injury in this population. Conclusions: Preseason SLJ and SLH measures were not associated with non-contact time loss injuries in male collegiate basketball players. However, the descriptive data presented in this study can help sports medicine professionals evaluate athletic readiness prior to discharging an athlete back to sport after a LQ injury

Non-Statistical Factors Present in Successful NBA Rookies

Becoming a successful NBA rookie is a desire of many. Athletes want to be them and coaches and GM’s want to know how to predict them. What non-statistical factors are present in successful NBA rookies? This research used secondary data to show non-statistical factors that were present in successful rookies and what kind of similarities they had. They included, conference, institution, coaching, and draft position, etc... It is important to know what a successful rookie is and if there is a correlation between draft position and rookie success. The point of this research is to show the journeys that the successful rookies took before becoming successful rookies to help better understand what it takes to become a successful rookie

The Harmonization Game: What Basketball Can Teach About Intellectual Property and International Trade

In the recent World Men\u27s Basketball Championships in Indianapolis, Team USA found out painfully that the international game is very different from what they play at home and that the gap between USA Basketball and the rest of the world has been closing. While the United States\u27 losses might have a significant impact on how the country will prepare for the 2004 Olympics in Athens and on how Americans train youngsters to play basketball, their teachings go beyond basketball. The international harmonization process is a game with different rules, different officials, and players with different visions and mindsets. By watching how players interact with rules, officials, and other players, one therefore could gain insight into globalization and the international harmonization process. Team USA\u27s recent loss might be a painful lesson to Americans, but it provides a beneficial lesson to all of us who are involved in intellectual property and international trade

The Harmonization Game: What Basketball Can Teach About Intellectual Property and International Trade

In the recent World Men\u27s Basketball Championships in Indianapolis, Team USA found out painfully that the international game is very different from what they play at home and that the gap between USA Basketball and the rest of the world has been closing. While the United States\u27 losses might have a significant impact on how the country will prepare for the 2004 Olympics in Athens and on how Americans train youngsters to play basketball, their teachings go beyond basketball. The international harmonization process is a game with different rules, different officials, and players with different visions and mindsets. By watching how players interact with rules, officials, and other players, one therefore could gain insight into globalization and the international harmonization process. Team USA\u27s recent loss might be a painful lesson to Americans, but it provides a beneficial lesson to all of us who are involved in intellectual property and international trade