Validity Issues in the Use of Social Network Analysis with Digital Trace Data

There is an exciting natural match between social network analysis methods and the growth of data sources produced by social interactions via information technologies, from online communities to corporate information systems. Information Systems researchers have not been slow to embrace this combination of method and data. Such systems increasingly provide “digital trace data” that provide new research opportunities. Yet digital trace data are substantively different from the survey and interview data for which network analysis measures and interpretations were originally developed. This paper examines 10 validity issues associated with the combination of digital trace data and social network analysis methods, with examples from the IS literature, to provide recommendations for improving the validity of future research

Social media as a data gathering tool for international business qualitative research: opportunities and challenges

Lusophone African (LA) multinational enterprises (MNEs) are becoming a significant pan-African and global economic force regarding their international presence and influence. However, given the extreme poverty and lack of development in their home markets, many LA enterprises seeking to internationalize lack resources and legitimacy in international markets. Compared to higher income emerging markets, Lusophone enterprises in Africa face more significant challenges in their internationalization efforts. Concomitantly, conducting significant international business (IB) research in these markets to understand these MNEs internationalization strategies can be a very daunting task. The fast-growing rise of social media on the Internet, however, provides an opportunity for IB researchers to examine new phenomena in these markets in innovative ways. Unfortunately, for various reasons, qualitative researchers in IB have not fully embraced this opportunity. This article studies the use of social media in qualitative research in the field of IB. It offers an illustrative case based on qualitative research on internationalization modes of LAMNEs conducted by the authors in Angola and Mozambique using social media to identify and qualify the population sample, as well as interact with subjects and collect data. It discusses some of the challenges of using social media in those regions of Africa and suggests how scholars can design their studies to capitalize on social media and corresponding data as a tool for qualitative research. This article underscores the potential opportunities and challenges inherent in the use of social media in IB-oriented qualitative research, providing recommendations on how qualitative IB researchers can design their studies to capitalize on data generated by social media.https://doi.org/10.1080/15475778.2019.1634406https://doi.org/10.1080/15475778.2019.1634406https://doi.org/10.1080/15475778.2019.1634406https://doi.org/10.1080/15475778.2019.1634406Accepted manuscriptPublished versio

Reinforcing attitudes in a gatewatching news era: individual-level antecedents to sharing fact-checks on social media

Despite the prevalence of fact-checking, little is known about who posts fact-checks online. Based upon a content analysis of Facebook and Twitter digital trace data and a linked online survey (N = 783), this study reveals that sharing fact-checks in political conversations on social media is linked to age, ideology, and political behaviors. Moreover, an individual’s need for orientation (NFO) is an even stronger predictor of sharing a fact-check than ideological intensity or relevance, alone, and also influences the type of fact-check format (with or without a rating scale) that is shared. Finally, participants generally shared fact-checks to reinforce their existing attitudes. Consequently, concerns over the effects of fact-checking should move beyond a limited-effects approach (e.g., changing attitudes) to also include reinforcing accurate beliefs.Accepted manuscrip

Towards the design of a platform for abuse detection in OSNs using multimedial data analysis

Online social networks (OSNs) are becoming increasingly popular every day. The vast amount of data created by users and their actions yields interesting opportunities, both socially and economically. Unfortunately, these online communities are prone to abuse and inappropriate behaviour such as cyber bullying. For victims, this kind of behaviour can lead to depression and other severe problems. However, due to the huge amount of users and data it is impossible to manually check all content posted on the social network. We propose a pluggable architecture with reusable components, able to quickly detect harmful content. The platform uses text-, image-, audio- and video-based analysis modules to detect inappropriate content or high risk behaviour. Domain services aggregate this data and flag user profiles if necessary. Social network moderators need only check the validity of the flagged profiles. This paper reports upon key requirements of the platform, the architectural components and important challenges

How the web continues to fail people with disabilities

The digital divide is most often understood as that between the IT haves and have-nots. However, if there is one minority group that can be, and often is excluded from the world wide web, even if they have a computer, it is disabled people. The Special Educational Needs and Disabilities Act 2001 (SENDA) extended the provisions within the Disability Discrimination Act 1995 regarding the provision of services to the education sector. Yet accessible web design, dependent on professional coding standards, adherence to guidelines, and user testing, remains rare on the web. This paper examines the background to professional coding standards, and adherence to guidelines, in an attempt to find out why the web continues to fail people with disabilities. It begins by examining the progress of the transition in the 1990s from old style HTML to strict XHTML. It applauds the vision behind that transition, charts its progress identifying the principle constituencies that it involves – and how well each has played its part. It then focuses on the further problem of the requirement for user testing to iron out anomalies not covered by standards and guidelines. It concludes that validating XHTML code is desirable, but that user testing also needs to be undertaken. It identifies the complex and heterogeneous network of interrelated concerns through which the needs of disabled web users remain unheeded. To support its argument, the paper details the results of two studies – 1) of the homepages of 778 public bodies and blue chip companies, which found only 8% of homepages validated against any declared Document Type Declarations (DTD), and 2) a wider research project on employment websites which also included disabled user testing and a number of focus groups and interviews with disabled users and web development companies

More than just friends? Facebook, disclosive ethics and the morality of technology

Social networking sites have become increasingly popular destinations for people wishing to chat, play games, make new friends or simply stay in touch. Furthermore, many organizations have been quick to grasp the potential they offer for marketing, recruitment and economic activities. Nevertheless, counterclaims depict such spaces as arenas where deception, social grooming and the posting of defamatory content flourish. Much research in this area has focused on the ends to which people deploy the technology, and the consequences arising, with a view to making policy recommendations and ethical interventions. In this paper, we argue that tracing where morality lies is more complex than these efforts suggest. Using the case of a popular social networking site, and concepts about the morality of technology, we disclose the ethics of Facebook as diffuse and multiple. In our conclusions we provide some reflections on the possibilities for action in light of this disclosure