Equality of Voice: Towards Fair Representation in Crowdsourced Top-K Recommendations

To help their users to discover important items at a particular time, major websites like Twitter, Yelp, TripAdvisor or NYTimes provide Top-K recommendations (e.g., 10 Trending Topics, Top 5 Hotels in Paris or 10 Most Viewed News Stories), which rely on crowdsourced popularity signals to select the items. However, different sections of a crowd may have different preferences, and there is a large silent majority who do not explicitly express their opinion. Also, the crowd often consists of actors like bots, spammers, or people running orchestrated campaigns. Recommendation algorithms today largely do not consider such nuances, hence are vulnerable to strategic manipulation by small but hyper-active user groups. To fairly aggregate the preferences of all users while recommending top-K items, we borrow ideas from prior research on social choice theory, and identify a voting mechanism called Single Transferable Vote (STV) as having many of the fairness properties we desire in top-K item (s)elections. We develop an innovative mechanism to attribute preferences of silent majority which also make STV completely operational. We show the generalizability of our approach by implementing it on two different real-world datasets. Through extensive experimentation and comparison with state-of-the-art techniques, we show that our proposed approach provides maximum user satisfaction, and cuts down drastically on items disliked by most but hyper-actively promoted by a few users.Comment: In the proceedings of the Conference on Fairness, Accountability, and Transparency (FAT* '19). Please cite the conference versio

Topicality and Social Impact: Diverse Messages but Focused Messengers

Are users who comment on a variety of matters more likely to achieve high influence than those who delve into one focused field? Do general Twitter hashtags, such as #lol, tend to be more popular than novel ones, such as #instantlyinlove? Questions like these demand a way to detect topics hidden behind messages associated with an individual or a hashtag, and a gauge of similarity among these topics. Here we develop such an approach to identify clusters of similar hashtags by detecting communities in the hashtag co-occurrence network. Then the topical diversity of a user's interests is quantified by the entropy of her hashtags across different topic clusters. A similar measure is applied to hashtags, based on co-occurring tags. We find that high topical diversity of early adopters or co-occurring tags implies high future popularity of hashtags. In contrast, low diversity helps an individual accumulate social influence. In short, diverse messages and focused messengers are more likely to gain impact.Comment: 9 pages, 7 figures, 6 table

Characterizing Information Diets of Social Media Users

With the widespread adoption of social media sites like Twitter and Facebook, there has been a shift in the way information is produced and consumed. Earlier, the only producers of information were traditional news organizations, which broadcast the same carefully-edited information to all consumers over mass media channels. Whereas, now, in online social media, any user can be a producer of information, and every user selects which other users she connects to, thereby choosing the information she consumes. Moreover, the personalized recommendations that most social media sites provide also contribute towards the information consumed by individual users. In this work, we define a concept of information diet -- which is the topical distribution of a given set of information items (e.g., tweets) -- to characterize the information produced and consumed by various types of users in the popular Twitter social media. At a high level, we find that (i) popular users mostly produce very specialized diets focusing on only a few topics; in fact, news organizations (e.g., NYTimes) produce much more focused diets on social media as compared to their mass media diets, (ii) most users' consumption diets are primarily focused towards one or two topics of their interest, and (iii) the personalized recommendations provided by Twitter help to mitigate some of the topical imbalances in the users' consumption diets, by adding information on diverse topics apart from the users' primary topics of interest.Comment: In Proceeding of International AAAI Conference on Web and Social Media (ICWSM), Oxford, UK, May 201

Recruiting from the network: discovering Twitter users who can help combat Zika epidemics

Tropical diseases like \textit{Chikungunya} and \textit{Zika} have come to prominence in recent years as the cause of serious, long-lasting, population-wide health problems. In large countries like Brasil, traditional disease prevention programs led by health authorities have not been particularly effective. We explore the hypothesis that monitoring and analysis of social media content streams may effectively complement such efforts. Specifically, we aim to identify selected members of the public who are likely to be sensitive to virus combat initiatives that are organised in local communities. Focusing on Twitter and on the topic of Zika, our approach involves (i) training a classifier to select topic-relevant tweets from the Twitter feed, and (ii) discovering the top users who are actively posting relevant content about the topic. We may then recommend these users as the prime candidates for direct engagement within their community. In this short paper we describe our analytical approach and prototype architecture, discuss the challenges of dealing with noisy and sparse signal, and present encouraging preliminary results

A Topic Recommender for Journalists

The way in which people acquire information on events and form their own opinion on them has changed dramatically with the advent of social media. For many readers, the news gathered from online sources become an opportunity to share points of view and information within micro-blogging platforms such as Twitter, mainly aimed at satisfying their communication needs. Furthermore, the need to deepen the aspects related to news stimulates a demand for additional information which is often met through online encyclopedias, such as Wikipedia. This behaviour has also influenced the way in which journalists write their articles, requiring a careful assessment of what actually interests the readers. The goal of this paper is to present a recommender system, What to Write and Why, capable of suggesting to a journalist, for a given event, the aspects still uncovered in news articles on which the readers focus their interest. The basic idea is to characterize an event according to the echo it receives in online news sources and associate it with the corresponding readers’ communicative and informative patterns, detected through the analysis of Twitter and Wikipedia, respectively. Our methodology temporally aligns the results of this analysis and recommends the concepts that emerge as topics of interest from Twitter and Wikipedia, either not covered or poorly covered in the published news articles