Location Prediction: Communities Speak Louder than Friends

Humans are social animals, they interact with different communities of friends to conduct different activities. The literature shows that human mobility is constrained by their social relations. In this paper, we investigate the social impact of a person's communities on his mobility, instead of all friends from his online social networks. This study can be particularly useful, as certain social behaviors are influenced by specific communities but not all friends. To achieve our goal, we first develop a measure to characterize a person's social diversity, which we term `community entropy'. Through analysis of two real-life datasets, we demonstrate that a person's mobility is influenced only by a small fraction of his communities and the influence depends on the social contexts of the communities. We then exploit machine learning techniques to predict users' future movement based on their communities' information. Extensive experiments demonstrate the prediction's effectiveness.Comment: ACM Conference on Online Social Networks 2015, COSN 201

A place-focused model for social networks in cities

The focused organization theory of social ties proposes that the structure of human social networks can be arranged around extra-network foci, which can include shared physical spaces such as homes, workplaces, restaurants, and so on. Until now, this has been difficult to investigate on a large scale, but the huge volume of data available from online location-based social services now makes it possible to examine the friendships and mobility of many thousands of people, and to investigate the relationship between meetings at places and the structure of the social network. In this paper, we analyze a large dataset from Foursquare, the most popular online location-based social network. We examine the properties of city-based social networks, finding that they have common structural properties, and that the category of place where two people meet has very strong influence on the likelihood of their being friends. Inspired by these observations in combination with the focused organization theory, we then present a model to generate city-level social networks, and show that it produces networks with the structural properties seen in empirical data.Comment: 13 pages, 7 figures. IEEE/ASE SocialCom 201

Exploring Student Check-In Behavior for Improved Point-of-Interest Prediction

With the availability of vast amounts of user visitation history on location-based social networks (LBSN), the problem of Point-of-Interest (POI) prediction has been extensively studied. However, much of the research has been conducted solely on voluntary checkin datasets collected from social apps such as Foursquare or Yelp. While these data contain rich information about recreational activities (e.g., restaurants, nightlife, and entertainment), information about more prosaic aspects of people's lives is sparse. This not only limits our understanding of users' daily routines, but more importantly the modeling assumptions developed based on characteristics of recreation-based data may not be suitable for richer check-in data. In this work, we present an analysis of education "check-in" data using WiFi access logs collected at Purdue University. We propose a heterogeneous graph-based method to encode the correlations between users, POIs, and activities, and then jointly learn embeddings for the vertices. We evaluate our method compared to previous state-of-the-art POI prediction methods, and show that the assumptions made by previous methods significantly degrade performance on our data with dense(r) activity signals. We also show how our learned embeddings could be used to identify similar students (e.g., for friend suggestions).Comment: published in KDD'1