“WARES”, a Web Analytics Recommender System

Il est difficile d'imaginer des entreprises modernes sans analyse, c'est une tendance dans les entreprises modernes, même les petites entreprises et les entrepreneurs individuels commencent à utiliser des outils d'analyse d'une manière ou d'une autre pour leur entreprise. Pas étonnant qu'il existe un grand nombre d'outils différents pour les différents domaines, ils varient dans le but de simples statistiques d'amis et de visites pour votre page Facebook à grands et sophistiqués dans le cas des systèmes conçus pour les grandes entreprises, ils pourraient être shareware ou payés. Parfois, vous devez passer une formation spéciale, être un spécialiste certifiés, ou même avoir un diplôme afin d'être en mesure d'utiliser l'outil d'analyse. D'autres outils offrent une interface d’utilisateur simple, avec des tableaux de bord, pour satisfaire leur compréhension d’information pour tous ceux qui les ont vus pour la première fois. Ce travail sera consacré aux outils d'analyse Web. Quoi qu'il en soit pour tous ceux qui pensent à utiliser l'analyse pour ses propres besoins se pose une question: "quel outil doit je utiliser, qui convient à mes besoins, et comment payer moins et obtenir un gain maximum". Dans ce travail je vais essayer de donner une réponse sur cette question en proposant le système de recommandation pour les outils analytiques web –WARES, qui aideront l'utilisateur avec cette tâche "simple". Le système WARES utilise l'approche hybride, mais surtout, utilise des techniques basées sur le contenu pour faire des suggestions. Le système utilise certains ratings initiaux faites par utilisateur, comme entrée, pour résoudre le problème du “démarrage à froid”, offrant la meilleure solution possible en fonction des besoins des utilisateurs. Le besoin de consultations coûteuses avec des experts ou de passer beaucoup d'heures sur Internet, en essayant de trouver le bon outil. Le système lui–même devrait effectuer une recherche en ligne en utilisant certaines données préalablement mises en cache dans la base de données hors ligne, représentée comme une ontologie d'outils analytiques web existants extraits lors de la recherche en ligne précédente.It is hard to imagine modern business without analytics; it is a trend in modern business, even small companies and individual entrepreneurs start using analytics tools, in one way or another, for their business. Not surprising that there exist many different tools for different domains, they vary in purpose from simple friends and visits statistic for your Facebook page, to big and sophisticated systems designed for the big corporations, they could be free or paid. Sometimes you need to pass special training, be a certified specialist, or even have a degree to be able to use analytics tool, other tools offers simple user interface with dashboards for easy understanding and availability for everyone who saw them for the first time. Anyway, for everyone who is thinking about using analytics for his/her own needs stands a question: “what tool should I use, which one suits my needs and how to pay less and get maximum gain”. In this work, I will try to give an answer to this question by proposing a recommender tool, which will help the user with this “simple task”. This paper is devoted to the creation of WARES, as reduction from Web Analytics REcommender System. Proposed recommender system uses hybrid approach, but mostly, utilize content–based techniques for making suggestions, while using some user’s ratings as an input for “cold start” search. System produces recommendations depending on user’s needs, also allowing quick adjustments in selection without need of expensive consultations with experts or spending lots of hours for Internet search, trying to find out the right tool. The system itself should perform as an online search using some pre–cached data in offline database, represented as an ontology of existing web analytics tools, extracted during the previous online search

Context aware advertising

IP Television (IPTV) has created a new arena for digital advertising that has not been explored to its full potential yet. IPTV allows users to retrieve on demand content and recommended content; however, very limited research has been applied in the domain of advertising in IPTV systems. The diversity of the field led to a lot of mature efforts in the fields of content recommendation and mobile advertising. The introduction of IPTV and smart devices led to the ability to gather more context information that was not subject of study before. This research attempts at studying the different contextual parameters, how to enrich the advertising context to tailor better ads for users, devising a recommendation engine that utilizes the new context, building a prototype to prove the viability of the system and evaluating it on different quality of service and quality of experience measures. To tackle this problem, a review of the state of the art in the field of context-aware advertising as well as the related field of context-aware multimedia have been studied. The intent was to come up with the most relevant contextual parameters that can possibly yield a higher percentage precision for recommending advertisements to users. Subsequently, a prototype application was also developed to validate the feasibility and viability of the approach. The prototype gathers contextual information related to the number of viewers, their age, genders, viewing angles as well as their emotions. The gathered context is then dispatched to a web service which generates advertisement recommendations and sends them back to the user. A scheduler was also implemented to identify the most suitable time to push advertisements to users based on their attention span. To achieve our contributions, a corpus of 421 ads was gathered and processed for streaming. The advertisements were displayed in reality during the holy month of Ramadan, 2016. A data gathering application was developed where sample users were presented with 10 random ads and asked to rate and evaluate the advertisements according to a predetermined criteria. The gathered data was used for training the recommendation engine and computing the latent context-item preferences. This also served to identify the performance of a system that randomly sends advertisements to users. The resulting performance is used as a benchmark to compare our results against. When it comes to the recommendation engine itself, several implementation options were considered that pertain to the methodology to create a vector representation of an advertisement as well as the metric to use to measure the similarity between two advertisement vectors. The goal is to find a representation of advertisements that circumvents the cold start problem and the best similarity measure to use with the different vectorization techniques. A set of experiments have been designed and executed to identify the right vectorization methodology and similarity measure to apply in this problem domain. To evaluate the overall performance of the system, several experiments were designed and executed that cover different quality aspects of the system such as quality of service, quality of experience and quality of context. All three aspects have been measured and our results show that our recommendation engine exhibits a significant improvement over other mechanisms of pushing ads to users that are employed in currently existing systems. The other mechanisms placed in comparison are the random ad generation and targeted ad generation. Targeted ads mechanism relies on demographic information of the viewer with disregard to his/her historical consumption. Our system showed a precision percentage of 69.70% which means that roughly 7 out of 10 recommended ads are actually liked and viewed to the end by the viewer. The practice of randomly generating ads yields a result of 41.11% precision which means that only 4 out of 10 recommended ads are actually liked by viewers. The targeted ads system resulted in 51.39% precision. Our results show that a significant improvement can be introduced when employing context within a recommendation engine. When introducing emotion context, our results show a significant improvement in case the user’s emotion is happiness; however, it showed a degradation of performance when the user’s emotion is sadness. When considering all emotions, the overall results did not show a significant improvement. It is worth noting though that ads recommended based on detected emotions using our systems proved to always be relevant to the user\u27s current mood

Modeling usage of an online research community

Although online communities have been thought of as a new way for collaboration across geographic boundaries in the scientific world, they have a problem attracting people to keep visiting. The main purpose of this study is to understand how people behave in such communities, and to build and evaluate tools to stimulate engagement in a research community. These tools were designed based on a research framework of factors that influence online participation and relationship development. There are two main objectives for people to join an online community, information sharing and interpersonal relationship development, such as friends or colleagues. The tools designed in this study are to serve both information sharing and interpersonal relationship development needs. The awareness tool is designed to increase the sense of a community and increase the degree of social presence of members in the community. The recommender system is designed to help provide higher quality and personalized information to community members. It also helps to match community members into subgroups based on their interests. The designed tools were implemented in a field site - the Asynchronous Learning Networks (ALN) Research community. A longitudinal field study was used to evaluate the effectiveness of the designed tools. This research explored people\u27s behavior inside a research community by analyzing web server logs. The results show that although there are not many interactions in the community space, the WebCenter has been visited extensively by its members. There are over 2,000 hits per day on average and over 5,000 article accesses during the observation period. This research also provided a framework to identify factors that affect people\u27s engagement in an online community. The research framework was tested using the PLS modeling method with online survey responses. The results show that perceived usefulness performs a very significant role in members\u27 intention to continue using the system and their perceived preliminary networking. The results also show that the quality of the content of the system is a strong indicator for both perceived usefulness of the community space and perceived ease of use of the community system. Perceived ease of use did not show a strong correlation with intention to continue use which was consistent with other studies of Technology Acceptance Model (TAM). For the ALN research community, this online community helps its members to broaden their contacts, improve the quality and quantity of their research, and increase the dissemination of knowledge among community members

Social software for music

Tese de mestrado integrado. Engenharia Informática e Computação. Faculdade de Engenharia. Universidade do Porto. 200

Digital user's decision journey

The landscape of the Internet is continually evolving. This creates huge opportunities for different industries to optimize vital channels online, resulting in various-forms of new Internet services. As a result, digital users are interacting with many digital systems and they are exhibiting dynamic behaviors. Their shopping behaviors are drastically different today than it used to be, with offline and online shopping interacting with each other. They have many channels to access online media but their consumption patterns on different channels are quite different. They do philanthropy online to help others but their heterogeneous motivations and different fundraising campaigns leads to distinct path-to-contribution. Understanding the digital user’s decision making process behind their dynamic behaviors is critical as they interact with various digital systems for the firms to improve user experience and improve their bottom line. In this thesis, I study digital users’ decision journeys and the corresponding digital technology firms’ strategies using inter-disciplinary approaches that combine econometrics, economic structural modeling and machine learning. The uncovered decision journey not only offer empirical managerial insights but also provide guideline for introducing intervention to better serve digital users

Computing point-of-view : modeling and simulating judgments of taste

Thesis (Ph. D.)--Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, 2006.Includes bibliographical references (p. 153-163).People have rich points-of-view that afford them the ability to judge the aesthetics of people, things, and everyday happenstance; yet viewpoint has an ineffable quality that is hard to articulate in words, let alone capture in computer models. Inspired by cultural theories of taste and identity, this thesis explores end-to-end computational modeling of people's tastes-from model acquisition, to generalization, to application- under various realms. Five aesthetical realms are considered-cultural taste, attitudes, ways of perceiving, taste for food, and sense-of-humor. A person's model is acquired by reading her personal texts, such as a weblog diary, a social network profile, or emails. To generalize a person model, methods such as spreading activation, analogy, and imprimer supplementation are applied to semantic resources and search spaces mined from cultural corpora. Once a generalized model is achieved, a person's tastes are brought to life through perspective-based applications, which afford the exploration of someone else's perspective through interactivity and play. The thesis describes model acquisition systems implemented for each of the five aesthetical realms.(cont.) The techniques of 'reading for affective themes' (RATE), and 'culture mining' are described, along with their enabling technologies, which are commonsense reasoning and textual affect analysis. Finally, six perspective-based applications were implemented to illuminate a range of real-world beneficiaries to person modeling-virtual mentoring, self-reflection, and deep customization.by Xinyu Hugo Liu.Ph.D

Product Recommendations in E-Commerce Retailing Applications

The book deals with product recommendations generated by information systems referred to as recommender systems. Recommender systems assist consumers in making product choices by providing recommendations of the range of products and services offered in an online purchase environment. The quantitative research study investigates the influence of psychographic and sociodemographic determinants on the interest of consumers in personalized online book recommendations. The author presents new findings regarding the interest in recommendations, importance of product reviews for the decision process, motives for submitting ratings as well as comments, and the delivery of recommendations. The results show that opinion seeking, opinion leading, domain specific innovativeness, online shopping experience, and age are important factors in respect of the interest in personalized recommendations

Benefits of the application of web-mining methods and techniques for the field of analytical customer relationship management of the marketing function in a knowledge management perspective

Le Web Mining (WM) reste une technologie relativement méconnue. Toutefois, si elle est utilisée adéquatement, elle s'avère être d'une grande utilité pour l'identification des profils et des comportements des clients prospects et existants, dans un contexte internet. Les avancées techniques du WM améliorent grandement le volet analytique de la Gestion de la Relation Client (GRC). Cette étude suit une approche exploratoire afin de déterminer si le WM atteint, à lui seul, tous les objectifs fondamentaux de la GRC, ou le cas échéant, devrait être utilisé de manière conjointe avec la recherche marketing traditionnelle et les méthodes classiques de la GRC analytique (GRCa) pour optimiser la GRC, et de fait le marketing, dans un contexte internet. La connaissance obtenue par le WM peut ensuite être administrée au sein de l'organisation dans un cadre de Gestion de la Connaissance (GC), afin d'optimiser les relations avec les clients nouveaux et/ou existants, améliorer leur expérience client et ultimement, leur fournir de la meilleure valeur. Dans un cadre de recherche exploratoire, des entrevues semi-structurés et en profondeur furent menées afin d'obtenir le point de vue de plusieurs experts en (web) data rnining. L'étude révéla que le WM est bien approprié pour segmenter les clients prospects et existants, pour comprendre les comportements transactionnels en ligne des clients existants et prospects, ainsi que pour déterminer le statut de loyauté (ou de défection) des clients existants. Il constitue, à ce titre, un outil d'une redoutable efficacité prédictive par le biais de la classification et de l'estimation, mais aussi descriptive par le biais de la segmentation et de l'association. En revanche, le WM est moins performant dans la compréhension des dimensions sous-jacentes, moins évidentes du comportement client. L'utilisation du WM est moins appropriée pour remplir des objectifs liés à la description de la manière dont les clients existants ou prospects développent loyauté, satisfaction, défection ou attachement envers une enseigne sur internet. Cet exercice est d'autant plus difficile que la communication multicanale dans laquelle évoluent les consommateurs a une forte influence sur les relations qu'ils développent avec une marque. Ainsi le comportement en ligne ne serait qu'une transposition ou tout du moins une extension du comportement du consommateur lorsqu'il n'est pas en ligne. Le WM est également un outil relativement incomplet pour identifier le développement de la défection vers et depuis les concurrents ainsi que le développement de la loyauté envers ces derniers. Le WM nécessite toujours d'être complété par la recherche marketing traditionnelle afin d'atteindre ces objectives plus difficiles mais essentiels de la GRCa. Finalement, les conclusions de cette recherche sont principalement dirigées à l'encontre des firmes et des gestionnaires plus que du côté des clients-internautes, car ces premiers plus que ces derniers possèdent les ressources et les processus pour mettre en œuvre les projets de recherche en WM décrits.\ud ______________________________________________________________________________ \ud MOTS-CLÉS DE L’AUTEUR : Web mining, Gestion de la connaissance, Gestion de la relation client, Données internet, Comportement du consommateur, Forage de données, Connaissance du consommateu